Wei Yong (Andrew) Lee

Head of Trade Marketing at YEE LEE MARKETING SDN BHD
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY
Skills

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Experience

  • YEE LEE MARKETING SDN BHD
    • Malaysia
    • Wholesale Food and Beverage
    • 1 - 100 Employee
    • Head of Trade Marketing
      • Jan 2023 - Present

  • Yee Lee
    • Trade Marketing Manager
      • Jul 2017 - Jan 2023

      Supporting Red Bull business in Malaysia Trade Marketing Business Planning and DevelopmentBusiness Analysis and ReportingAccount ManagementCategory and Channel ManagementPromotion PlanningTrade Sales Development Supporting Red Bull business in Malaysia Trade Marketing Business Planning and DevelopmentBusiness Analysis and ReportingAccount ManagementCategory and Channel ManagementPromotion PlanningTrade Sales Development

  • Scientific Retail Sdn Bhd
    • Project Management
      • Dec 2018 - Jan 2021

      Project Leads for Smart Retail System and OperationUnmanned Convenience Store from Planning to Setup and in OperationBusiness Development and Sales PitchSupplier Management and Product PortfolioLiaison between Functional Departments Project Leads for Smart Retail System and OperationUnmanned Convenience Store from Planning to Setup and in OperationBusiness Development and Sales PitchSupplier Management and Product PortfolioLiaison between Functional Departments

  • Munchy's
    • Malaysia
    • Manufacturing
    • 1 - 100 Employee
    • Route to Market Manager
      • Jul 2016 - Jul 2017

      Route To Market Planning and DevelopmentDistributor Partner ManagementDistributor DevelopmentDistributor AssessmentGT Development and GT planningNew Business DevelopmentBusiness AnalysisSales people CapabilitySales support Route To Market Planning and DevelopmentDistributor Partner ManagementDistributor DevelopmentDistributor AssessmentGT Development and GT planningNew Business DevelopmentBusiness AnalysisSales people CapabilitySales support

  • PETRONAS Lubricants Marketing (Malaysia)
    • Trade Marketing Manager, B2C
      • Jul 2013 - Jul 2016

      Petronas Lubricants business in high street segment -responsible for building and developing plans for fully branded outlets and co-branded outlets (LubeXperts) in Malaysia-strategic planning-budget management-develop trade program and consumer program for channel segments -supplier management -business planning -SPR account management-loyalty program development -support for sales development-contracts management-workshop program development -trade marketing development

  • Red Bull
    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Off Premise Manager
      • May 2012 - Jun 2013

      Responsible for Off Premise business in MalaysiaSales and Development in Modern Trade, CVS, Petrol Mart and GT channelsKA ManagementDistributor ManagementBusiness PlanningTrade Marketing and POSM management Responsible for Off Premise business in MalaysiaSales and Development in Modern Trade, CVS, Petrol Mart and GT channelsKA ManagementDistributor ManagementBusiness PlanningTrade Marketing and POSM management

  • The Coca-Cola Company
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Area Sales Manager
      • Feb 2011 - May 2012

  • Godfrey Phillips Malaysia
    • Area Sales Manager
      • Apr 2005 - Feb 2011

      2005: Merchandiser2006: Trade Marketing Coordinator2007: Merchandising Supervisor2008: Area Sales Manager (Kedah & Perlis)2009: Area Sales Manager (Taiping)2010: Area Sales Manager (JB)2011: Area Sales Manager (Lower Perak) 2005: Merchandiser2006: Trade Marketing Coordinator2007: Merchandising Supervisor2008: Area Sales Manager (Kedah & Perlis)2009: Area Sales Manager (Taiping)2010: Area Sales Manager (JB)2011: Area Sales Manager (Lower Perak)

Education

  • Universiti Monash Malaysia
    Bachelor of Business and Commerce, Marketing and International Business
    2002 - 2004

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