Wei Xu

Content Marketing and Social Media Lead at FashionGo Events
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Contact Information
us****@****om
(386) 825-5501

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Edgard Izaguirre

Wei is a brilliant, hardworking, enthusiastic, committed, and goal oriented marketer. Always striving to learn, grow, and lead. I’ve had the honor to work with Wei for a few years now and I can say that she’s a vital asset to any team. Wei has a bright future ahead and you’ll be very lucky to have her join your firm.

Maggie Scampolino

Wei is a bright marketer, savvy content creator, and manages online/social community engagement with just the right tone and tact. Having worked with Wei in a start-up environment, I can attest that you can trust Wei to accomplish and excel at any task on her plate. From the beginning, I was highly impressed with Wei’s professionalism, ability to take initiative, creativity, and inquisitiveness. If Wei is on your team, you are in great hands.

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Credentials

  • edX Verified Certificate for CS50's Introduction to Computer Science
    edX
    Jan, 2023
    - Nov, 2024
  • Python 3
    Codecademy
    Sep, 2022
    - Nov, 2024

Experience

    • Events Services
    • 1 - 100 Employee
    • Content Marketing and Social Media Lead
      • Jan 2022 - Present

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing and Communications Content Coordinator
      • May 2021 - Jan 2022

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing and E-Commerce Coordinator
      • Dec 2019 - Feb 2021

    • France
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Sales Specialist
      • Feb 2019 - Jun 2019

      • The top performer of the team; achieved 32% on average of monthly turnover. • Actively connected with clients and created a client book of 40+ loyal returning customers. • Calculated and analyzed meaningful customer data for actively connecting with clients, building relationships, and personalizing future client development opportunities. • The top performer of the team; achieved 32% on average of monthly turnover. • Actively connected with clients and created a client book of 40+ loyal returning customers. • Calculated and analyzed meaningful customer data for actively connecting with clients, building relationships, and personalizing future client development opportunities.

  • Cooper and Graham
    • Greater New York City Area
    • Freelance Brand Strategist
      • Aug 2018 - Dec 2018

      • Researched and investigated retail spaces of competitors. • Developed brand identity and a story of Cooper & Graham that highlights their manufacturing process, the look, feel, and quality of their products, and their design direction for the future. • Constructed a comprehensive and potent strategy to bring Cooper & Graham to the market innovatively while developing long-lasting relationships with trade insiders, designers, and end-users using tools such as social media, web advertisements, and design. • Conceptualized and edited creative campaigns to be posted on different social channels for the launch.

    • Retail
    • 700 & Above Employee
    • Client Service Associate
      • Jul 2017 - Aug 2018

      • Maintained seller performance metrics by addressing customer and product issues, reviews, and buyer messages, ensuring exemplary customer service was provided. • Collaborated with sales associates on connecting with Mandarin and Cantonese speaking clients, promoting products, and maximizing sales in store and via WeChat. • Maintained seller performance metrics by addressing customer and product issues, reviews, and buyer messages, ensuring exemplary customer service was provided. • Collaborated with sales associates on connecting with Mandarin and Cantonese speaking clients, promoting products, and maximizing sales in store and via WeChat.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Manager
      • Dec 2015 - Jul 2017

      In 2015, I joined a group of friends to start a company called BIGER. Our goal as a team was to create China’s first e-commerce platform that focused on selling affordable luxury fashion products. As the product manager, I researched and provided lists of different designer brands, mainly from Europe and America, team and filtered down to a small number of brands to be our product providers. In 2015, I joined a group of friends to start a company called BIGER. Our goal as a team was to create China’s first e-commerce platform that focused on selling affordable luxury fashion products. As the product manager, I researched and provided lists of different designer brands, mainly from Europe and America, team and filtered down to a small number of brands to be our product providers.

    • Fashion Styling Intern
      • Jul 2016 - Dec 2016

      • Maintained and organized studio and fashion closet • Helped conduct market research • Organized kits and ensured the stylists were well prepared for photoshoots and special events • Maintained and organized studio and fashion closet • Helped conduct market research • Organized kits and ensured the stylists were well prepared for photoshoots and special events

Education

  • Parsons School of Design - The New School
    Bachelor of Business Administration - BBA, Strategic Design and Management
    2015 - 2018

Community

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