Wei Pan
Senior Content Manager at 京东金融集团- Claim this Profile
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Credentials
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Experience
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JDT
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China
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IT Services and IT Consulting
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300 - 400 Employee
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Senior Content Manager
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Aug 2016 - Present
1 Make content orientation, strategic, production process and operation regulations for JD Finance App - Plan content Eco model, make platform, and decentralize content operation and marketing model. Define content standard and operation logic. 2 Build Content project “京金乐道”, already commercialized - Improve 京金乐道 to be an IP content hatching platform, including Pan finance topics broadcasted by web-cast, short video, audio and image-text. Set up the inside and outside matrix spread way for JD Finance. - Build borderless content eco model for JD Finance and JD Mall, combining Mall, product brand, traditional media, new media and KOL resource together to have an efficient commercial model. - Manage the financial content supplier system, control the level of live broadcasting team programs, the average viewing time of live financial content is 6.2-9.5 minutes (37% over the average time of live mall broadcasting), the average viewing volume is 486000+, the fund sales volume of single live broadcasting is 550000+, the sales volume of insurance-based financial management is 320000+, and the delivery rate is 33% higher than that of daily. - 京金乐道 won the 2018 Intelligent Marketing Summit - Brand Marketing Benchmarking Award, the 2018 10th China Advertisers Summit - Jinyuan Award, and the 2018 TMA Mobile Marketing Live Marketing Bronze Award. 3 JD financial media data business marketing - Co-ordinate the financing trade financial process of media industry agents, formulate refined industry risk control threshold according to financial business risk control standards, and build an internal productized operation system. Establish systematic product standard documents and online process management system. - Close-loop the selected knowledge-paid content products of the whole network under JD Finance "capsule" product, make clear content positioning, formulate product selection strategy, business process, operation strategy and so on. Show less
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Trends Media Group
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China
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Media Production
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1 - 100 Employee
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Eeditor in chief of electronic reading
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Sep 2013 - Aug 2016
Create "BAZAAR" iPad magazine, and app "BAZAAR in". - Construct the content flow system, the transformation of production form and the new profit model of data advertisement of new media business in the traditional print magazine. - One year after the launch of "BAZAAR" iPad electronic magazine, it ranked first from behind 100 among all newspapers and magazines in the App Store. Weekly downloads 450000, total users 3 million. 14 years of sales performance achieved 6 million, 15 years of sales performance has completed 10 million. - One month after the launch of "BAZAAR in", it ranked first among all newspapers and magazines in the App Store, total users 1.5 million. -The three major sections – star social networking, content operation and e-commerce purchasing of "BAZAAR in" are connected, and the operation mode of all-media promotion based on the brand of BAZAAR is established, as well as the detailed management of multi-platform content operation. Video programming, video alliance platform creation and video based new media operation - Establish the main websites of BAZAAR in Tencent, IQI, Tudou and other major video websites, and reach the promotion platform of BAZAAR video alliance with Tencent, IQI, Youku and other seven major video websites. - Found BAZAAR "Cover Live" video program, produce about 30 cover star video shooting, each issue content clicks 0.5 -2 million. - Originate the first BAZAAR self-made sitcom "BAZAAR Beauty Immunity Challenge" in seven episodes. The sales of the series have reached 300000 and the total click-through volume has reached 7 million. It pioneered the content marketing mode based on network drama and linked to cross media platform. - Found seven beauty video programs of "BAZAAR Star Beauty Room", and it has become the pioneering work of BAZAAR Beauty Video. - Plan and complete the 8 issues of BAZAAR Red series video, and create a brand-new new media operation mode with video linkage sales, brand promotion and content operation. Show less
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精品网(北京)科技有限公司
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Beijing
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Editor in chief
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Nov 2010 - Sep 2013
Establish website development orientation and content positioning: Complete two website revisions in three years. - Transform Jingpin Net from the official website of the Media Group into a portal-style fashion website, and then into a light blog website. Major content project planning and production - Including three issues of the Beautiful Handbook series, four issues of the Post Fashion Week Dialogue Designer series, four issues of the Celebrity Idol series and Chen Yu's American Socialist. The content covers fashion, cosmetology, experts and talent people, and achieves three-dimensional content marketing and in-depth promotion through video, network graphics and newspapers. - Eight years of special reporting experience in China International Fashion Week, familiar with the full range of work processes such as front-line interview, special production, video shooting, talent planning, publicity and promotion, personnel deployment, media communication, etc. Forum and talent operation: Formulating strategies and programs for forum development and talent operation - Relying on Jingpin Net forum products, after three years of operation, the scale of first-class talents up to about 20-30 people, second-class up to about 100 people, offline activity netizens attendance rate is 200-300 people scale. Show less
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Tom Online
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China
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Technology, Information and Internet
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Senior fashion editor
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Jan 2004 - Nov 2010
Be responsible for the overall planning and development direction of fashion columns. - Plan and execute major fashion week reports, including graphic reporting and compilation of four major fashion weeks abroad, advanced customization, men's wear week; China International Fashion Week overall coordination, personnel deployment, graphic reporting, on-site video interviews, online thematic planning draft. - Act as hostess of webcast live chat show, and responsible for all the external interviews of fashion group. - Plan and execute offline activities of TOM Women's Fashion Campus Seminar (Hangzhou, Nanjing, Guangzhou) for three months in 2008, and acting as guest judges. - Maintain good relationship with print media people, prepare to build and operate TOM fashion blog circle, and invite about 30 senior editors and well-known designers in the industry to induct. - Participate in thematic planning of emotional and life topics. Invite 10 professional counselors to induct, establish, operate and manage TOM online professional counseling interactive platform for women. Show less
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Education
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北京服装学院
Fashion
Community
