Wei Liu
Marketing Specialist at Radian Research, Inc.- Claim this Profile
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Chinese Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Credentials
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Marketo Certified Associate
Marketo, an Adobe CompanyJun, 2019- Nov, 2024 -
SAS Certificate in Marketing Analytics
SASMay, 2019- Nov, 2024 -
Human Research - Social Behavioral Research Investigators and Key Personnel
CITI Program, A Division of BRANYSep, 2018- Nov, 2024 -
Microsoft Certified: Data Analyst Associate
MicrosoftNov, 2021- Nov, 2024 -
Google Ads Search Certification
Google AdsJul, 2019- Nov, 2024 -
Google Analytics Individual Qualification
Google Analytics AcademyJul, 2019- Nov, 2024
Experience
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Radian Research, Inc.
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Specialist
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Sep 2019 - Present
• Cleanse, standardize, analyze Salesforce data, and create reports and dashboards in SF and Power BI for sales managers • Build interactive dashboard in Excel with government data for sales managers to view trends of electric meter count • Develop and implement social media strategies to drive engagement and promote Radian as a great place to work • Launch and track email campaigns, optimize email campaigns utilizing segments and A/B testing • SEO/ SEM: Manage, analyze and optimize Google Ads Paid Search campaigns and Display campaigns • Orchestrate all aspects of trade shows and industry events including registration, meetings, material preparation, and shipping • Implement and manage tags to track web activities using Google Analytics (GA4 and Universal) and Google Tag Manager • Research: conducted EV related survey for new product development; facilitated interviews to build software user personas • Led and coordinated the new website design project and assisted in webpage outline and new content development Show less
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BrainCo Inc
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United States
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Biotechnology Research
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1 - 100 Employee
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Account Manager
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Jun 2019 - Feb 2020
• Managed 20+ key account portfolios and provided guidance and training on how to use and maintain our products • Contributed gamification ideas and gathered user experience feedback for the new FocusNow App (the app paired with the device) development • Translated 70% of the new FocusNow App from Chinese to English • Obtained Attention Trainer certificate issued by Harvard Graduate School of Education • Managed 20+ key account portfolios and provided guidance and training on how to use and maintain our products • Contributed gamification ideas and gathered user experience feedback for the new FocusNow App (the app paired with the device) development • Translated 70% of the new FocusNow App from Chinese to English • Obtained Attention Trainer certificate issued by Harvard Graduate School of Education
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Passageways
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Lafayette, Indiana Area
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Market Research Project Consultant
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Jan 2019 - May 2019
• Scraped customer reviews of competitors’ offerings with Python to get insights of served and unserved needs • Researched competition information, analyzed points-of-difference, and sketched a perceptual map • Extracted essential information from customer reviews and built a minimal viable product • Evaluated a new product by Passageways and determined its target customers in non-profit market • Scraped customer reviews of competitors’ offerings with Python to get insights of served and unserved needs • Researched competition information, analyzed points-of-difference, and sketched a perceptual map • Extracted essential information from customer reviews and built a minimal viable product • Evaluated a new product by Passageways and determined its target customers in non-profit market
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Trade Show Demonstrator/Manager
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Apr 2018 - Jun 2018
• Managed over 10 trade shows of Hebei and Tianjin region as team leader and hostess • Acted as a liaison between event planning team and sales team to orchestrate trade shows with 60+ guests each • Tracked post-tradeshow KPI and motivated regional sales team to reach the KPI within three months • Managed over 10 trade shows of Hebei and Tianjin region as team leader and hostess • Acted as a liaison between event planning team and sales team to orchestrate trade shows with 60+ guests each • Tracked post-tradeshow KPI and motivated regional sales team to reach the KPI within three months
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Toronto Laboratory for Social Neuroscience
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Toronto, Canada Area
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Research Assistant
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Jan 2017 - Mar 2018
• Recruited participants and conducted two electroencephalography studies and two behavioral studies • Collected experiment data with Qualtrics, cleaned and manipulated data with R in preparation for later analysis • Troubleshooted technical issues and demonstrated problem solving skills and high reliability • Recruited participants and conducted two electroencephalography studies and two behavioral studies • Collected experiment data with Qualtrics, cleaned and manipulated data with R in preparation for later analysis • Troubleshooted technical issues and demonstrated problem solving skills and high reliability
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New Channel International Education Group
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China
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Education Administration Programs
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100 - 200 Employee
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Teaching Assistant
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May 2014 - Aug 2014
-Reinforced lessons presented by instructors and gave students after-class tutorials; organized students’ profile by using professional system -Analyzed academic performances of students and ensured smooth communications with parents -Built great relationships with colleagues of other departments and developed excellent relationships with clients -Reinforced lessons presented by instructors and gave students after-class tutorials; organized students’ profile by using professional system -Analyzed academic performances of students and ensured smooth communications with parents -Built great relationships with colleagues of other departments and developed excellent relationships with clients
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Education
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2018 - 2019
Purdue University Krannert School of Management
Master's degree, Marketing -
2013 - 2017
University of Toronto
Bachelor of Science (BSc), Psychology
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