Wei Ching Liao
Marketing Project Manager at RespShop.com- Claim this Profile
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Bio
Experience
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RespShop.com
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United States
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Retail Health and Personal Care Products
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1 - 100 Employee
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Marketing Project Manager
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Aug 2020 - Present
Project Manager at E-Commerce Healthcare BusinessWorked in an US based B2C e-commerce business with profound knowledge in CPAP and high-flow humidifier-related products.E-commerce Website Overhaul: Led a comprehensive overhaul of the e-commerce website, collaborating closely with the IT department to enhance webpages, optimize the checkout process, and improve user experience. This initiative resulted in increased lead generation and conversion value.Marketing Campaigns: Orchestrated all marketing campaigns, utilizing email marketing, content marketing, and digital marketing to achieve annual revenue objectives. Emphasis on customer retention and product marketing to ensure continued growth and customer satisfaction. Show less
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Sales And Marketing Specialist
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Oct 2019 - Aug 2020
Composed, analyzed, and managed email newsletters, Paid Search, Social Media, and SEO campaigns.Implemented projects with coordinators, working with a wide range of content creating software.Utilized A/B testing to track user engagement and optimize content/style for social media and email campaigns.Developed new and existing workflows in response to changing SEO best practices and opportunities, resulting in improved SEO specialist training and streamlined monthly work expectations.
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Digital Marketing Specialist
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Aug 2019 - Oct 2019
-Managed client's social media platform, created advertising content, organized social media with a deliberated marketing plan. -Researched and developed new products for clients and planed brand image. -Managed company's Amazon Seller Central, monitored inventory and maintain sale operation. -Managed company's website and social media. -Managed client's social media platform, created advertising content, organized social media with a deliberated marketing plan. -Researched and developed new products for clients and planed brand image. -Managed company's Amazon Seller Central, monitored inventory and maintain sale operation. -Managed company's website and social media.
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Education
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Washington State University
Master's degree, Sport Management