Founder

• Jun 2021 - Present

- Lead generation services through www.demandstack.io - B2B agency services including SEO, paid media, paid social, email marketing, and marketing automation. - Lead generation services through www.demandstack.io - B2B agency services including SEO, paid media, paid social, email marketing, and marketing automation.

Director Of Digital Marketing

• Feb 2016 - Apr 2022

- Achieved consistent YoY SEO organic traffic growth of 30%.- Grew paid media budget from $10k/month to $300k/month by achieving consistent, high ROAS and overall profitability.- Managed team working on demand generation, analytics, automation, and front-end development.- Built a team learning culture. Team members were constantly presented with novel and challenging problems that required new skills.- Led the effort to adopt BlueConic CDP (customer data platform). Project was successful and resulted in a significant improvement in our ability to segment, score and market to prospects and customers.- Automated all marketing reporting to put more focus on analysis and modeling instead of report building. Show less

Digital Marketing Manager

• May 2009 - Feb 2016

- Moved 6 company websites to the Drupal CMS. Performed graphic design and development needed to complete this project.- Achieved consistent YoY organic traffic growth of 40%.- Grew paid media budget from $10k/month to $150k/month by achieving consistent, high ROAS and overall profitability.- Significantly reduced the time spent on reporting by leading the effort to adopt Domo business intelligence software. I automated all reporting for the marketing department using this tool.

SEO Manager

• Nov 2007 - May 2009

Manage a team of 6 SEO Specialists and link builders. Formulate strategies for the delivery of search engine marketing services to clients and ensure the long term SEO success of the company's internal web sites.

Senior SEO Specialist

• May 2007 - Nov 2007

I primarily focus on (SEO) Search Engine Optimization, but I am also heavily involved with social media optimization, usability, link building strategies and web analytics.

SEO Specialist

• Mar 2006 - Apr 2007

Interactive marketing position dealing with web analytics, SEO, search marketing and social search marketing.

Marketing Assistant

• Jan 2005 - Mar 2006