Alan Rowe
Director of Conversion Strategy at ClickThrough Marketing- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French -
-
German -
Topline Score
Bio
Zoe Macleay
Had the pleasure of working with Al while preparing for and executing the build of our new Shuropody website. Al assisted us in understanding the kind of site and design elements that would help our conversion and was also instrumental in helping us select the right platform to build our site on. Al then project managed the build and development side of our website project and went the extra mile to meet our requirements, which changed frequently and were sometimes complex in order to support the unique structure of our business. Towards the end of the project, Al personally assisted me and my team (travelling to our office and spending several days with us) in fixing development issues and finding solutions to issues we found within the CMS and he also fully supported us throughout our launch period and in the months immediately afterwards. We could not have completed such an important project in the timescale we did without Al's expertise and would recommend him for any complex web projects in the future and would be very happy to work with him again. He was calm under pressure and worked hard to help us deliver the new website and was always on hand to give us honest and valuable feedback and advice.
Marcus Randall
Al is a rare mix of expert and teacher. Not only has he proven, during our time collaborating, a thoroughly capable digital marketeer, but he demonstrated an enate ability to educate. He would often break down otherwise complex subject matters and tactics and aid with my team's upskilling. I found Al to be genuinely passionate and invested in Caterham's success, with him often going that extra mile for me. Al is a very likeable character, and I would welcome the opportunity to work with him again in the future.
Zoe Macleay
Had the pleasure of working with Al while preparing for and executing the build of our new Shuropody website. Al assisted us in understanding the kind of site and design elements that would help our conversion and was also instrumental in helping us select the right platform to build our site on. Al then project managed the build and development side of our website project and went the extra mile to meet our requirements, which changed frequently and were sometimes complex in order to support the unique structure of our business. Towards the end of the project, Al personally assisted me and my team (travelling to our office and spending several days with us) in fixing development issues and finding solutions to issues we found within the CMS and he also fully supported us throughout our launch period and in the months immediately afterwards. We could not have completed such an important project in the timescale we did without Al's expertise and would recommend him for any complex web projects in the future and would be very happy to work with him again. He was calm under pressure and worked hard to help us deliver the new website and was always on hand to give us honest and valuable feedback and advice.
Marcus Randall
Al is a rare mix of expert and teacher. Not only has he proven, during our time collaborating, a thoroughly capable digital marketeer, but he demonstrated an enate ability to educate. He would often break down otherwise complex subject matters and tactics and aid with my team's upskilling. I found Al to be genuinely passionate and invested in Caterham's success, with him often going that extra mile for me. Al is a very likeable character, and I would welcome the opportunity to work with him again in the future.
Zoe Macleay
Had the pleasure of working with Al while preparing for and executing the build of our new Shuropody website. Al assisted us in understanding the kind of site and design elements that would help our conversion and was also instrumental in helping us select the right platform to build our site on. Al then project managed the build and development side of our website project and went the extra mile to meet our requirements, which changed frequently and were sometimes complex in order to support the unique structure of our business. Towards the end of the project, Al personally assisted me and my team (travelling to our office and spending several days with us) in fixing development issues and finding solutions to issues we found within the CMS and he also fully supported us throughout our launch period and in the months immediately afterwards. We could not have completed such an important project in the timescale we did without Al's expertise and would recommend him for any complex web projects in the future and would be very happy to work with him again. He was calm under pressure and worked hard to help us deliver the new website and was always on hand to give us honest and valuable feedback and advice.
Marcus Randall
Al is a rare mix of expert and teacher. Not only has he proven, during our time collaborating, a thoroughly capable digital marketeer, but he demonstrated an enate ability to educate. He would often break down otherwise complex subject matters and tactics and aid with my team's upskilling. I found Al to be genuinely passionate and invested in Caterham's success, with him often going that extra mile for me. Al is a very likeable character, and I would welcome the opportunity to work with him again in the future.
Zoe Macleay
Had the pleasure of working with Al while preparing for and executing the build of our new Shuropody website. Al assisted us in understanding the kind of site and design elements that would help our conversion and was also instrumental in helping us select the right platform to build our site on. Al then project managed the build and development side of our website project and went the extra mile to meet our requirements, which changed frequently and were sometimes complex in order to support the unique structure of our business. Towards the end of the project, Al personally assisted me and my team (travelling to our office and spending several days with us) in fixing development issues and finding solutions to issues we found within the CMS and he also fully supported us throughout our launch period and in the months immediately afterwards. We could not have completed such an important project in the timescale we did without Al's expertise and would recommend him for any complex web projects in the future and would be very happy to work with him again. He was calm under pressure and worked hard to help us deliver the new website and was always on hand to give us honest and valuable feedback and advice.
Marcus Randall
Al is a rare mix of expert and teacher. Not only has he proven, during our time collaborating, a thoroughly capable digital marketeer, but he demonstrated an enate ability to educate. He would often break down otherwise complex subject matters and tactics and aid with my team's upskilling. I found Al to be genuinely passionate and invested in Caterham's success, with him often going that extra mile for me. Al is a very likeable character, and I would welcome the opportunity to work with him again in the future.
Credentials
-
Brightedge
BrightEdgeOct, 2017- Nov, 2024 -
HubSpot Agency Partner Exam
HubSpotJul, 2018- Nov, 2024 -
Google Analytics
GoogleSep, 2017- Nov, 2024 -
Google Mobile Sites
GoogleOct, 2017- Nov, 2024
Experience
-
ClickThrough Marketing
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Director of Conversion Strategy
-
Apr 2021 - Present
Clickthrough Marketing is a Conversion-centric digital marketing agency. I run the Conversion Rate Optimization (CRO) department at ClickThrough managing a team of 7 with outsourced support. I champion the conversion mindset within the business and work across our client base and prospects to assist with all areas of internet strategy, specialising in Conversion Rate Optimisation, Data-Led Design(R), Web design and development, UX, SEO, PPC and Performance Analytics as well as broader approaches such as digital transformation.Recently, I have been involved in developing our SAAS machine learning JourneyCraft which helps businesses look for areas of conversion drop-off in their user journeys. Show less
-
-
Director of Web Strategy
-
Jan 2018 - Mar 2021
I now work across our client base and prospects and assist with all areas of internet strategy, specialising in Conversion Rate Optimisation, Data-Led Design(R), Web design and development, UX, SEO, PPC and Performance Analytics as well as broader approaches such as digital transformation.
-
-
Director of Web Development and Design
-
Nov 2012 - Jan 2018
An award-winning agency (RAR Top 100, Top SEO award for conversion optimisation, reputation management and link building) responsible for the creation of Europe's first automated AdWords auditing tool - BidCops.com. We deliver outstanding online marketing solutions and best practice digital marketing thinking for our customers.If you want to benefit from more traffic, sales and conversions, why not call ClickThrough on 0800 088 7486 - we would love to help you with your internet marketing.I head up the web development department managing a team of developers and designers. We produce beautiful web sites with conversion, functionality, usability and SEO at the core.Our team is part of an integrated digital marketing team where I work alongside colleagues specialising in pay per click marketing, search engine optimisation, online PR, content marketing, web analytics, conversion rate optimisation / CRO, web design, website usability, web development. Show less
-
-
-
Cre8ology
-
Lichfield
-
Freelance web projects (things below CTM's radar of interest)
-
Feb 2003 - Present
Create web sites for friends and family as well as troubleshooting and consultancy to larger agencies. Also looking after existing customers. In 2003, Cre8ology created GetaGallery, which was one of the first PHP content managed Flash driven networked photo portfolio website systems. This was adopted by Jessops for a while. Early software as a service. Yeah, yeah I know, Flash..really? Create web sites for friends and family as well as troubleshooting and consultancy to larger agencies. Also looking after existing customers. In 2003, Cre8ology created GetaGallery, which was one of the first PHP content managed Flash driven networked photo portfolio website systems. This was adopted by Jessops for a while. Early software as a service. Yeah, yeah I know, Flash..really?
-
-
-
-
Owner
-
2016 - Present
Composer, music producer, musical director, actor, video production and editing, green screen filming, Unreal Engine game design Composer, music producer, musical director, actor, video production and editing, green screen filming, Unreal Engine game design
-
-
-
-
Director
-
2011 - Dec 2016
Lovethelook automatically identifies product or products in any web image, hotspots them and offers similar buying opportunities. The tech can therefore monetise multiple areas of any web based image and can automatically process large image collections without manual intervention. We believe we were one of the first companies in the world to do this in 2013. We are holders of the Birmingham Post Regional Growth Fund and have recently been accepted on the Collider13 accelerator. To see our pioneering work into visual recognition artificial intelligence see https://www.youtube.com/user/LovethelookTV Show less
-
-
-
BlossomDigital Limited
-
United Kingdom
-
Technology, Information and Internet
-
Technical Director
-
May 2008 - Nov 2012
Business Strategy, New business generation, existing account management, web site project management, web development, information architecture, UIX Business Strategy, New business generation, existing account management, web site project management, web development, information architecture, UIX
-
-
-
-
I.T. Manager
-
Aug 2001 - Jun 2008
Created all web sites for Angel Paintball Sports, WDP-paintball, National Paintball Fields (NPF), National Professional Paintball Leagues (NPPL). Looked after I.T. infrastructure for the company. Advised on technical and digital innovations Created all web sites for Angel Paintball Sports, WDP-paintball, National Paintball Fields (NPF), National Professional Paintball Leagues (NPPL). Looked after I.T. infrastructure for the company. Advised on technical and digital innovations
-
-
-
University of Birmingham
-
United Kingdom
-
Higher Education
-
700 & Above Employee
-
I.T. Trainer
-
Jan 2000 - Jun 2005
Trained undergraduates, post graduates and university staff on use of Microsoft Office products (word, excel, access, outlook, frontpage) as well as database driven web site solutions using ASP (prior to introductions of virtual learning environments (VLE) Trained undergraduates, post graduates and university staff on use of Microsoft Office products (word, excel, access, outlook, frontpage) as well as database driven web site solutions using ASP (prior to introductions of virtual learning environments (VLE)
-
-
-
-
Producer
-
1997 - 2000
Composer, producer, organiser, guitarist, samplers, synthesizers, bass Plutonik was a critically acclaimed, 'Brum 'n' Bass' vocal dance/rock act from the late '90s. www.plutonik.com Played on MTV, Radio 1, sold in Tower Records, admired by NME, Guardian, Observer and the Times. Composer, producer, organiser, guitarist, samplers, synthesizers, bass Plutonik was a critically acclaimed, 'Brum 'n' Bass' vocal dance/rock act from the late '90s. www.plutonik.com Played on MTV, Radio 1, sold in Tower Records, admired by NME, Guardian, Observer and the Times.
-
-
Education
-
1997 - 1998
University of Nottingham
Master's degree, Molecular evolution theory -
1992 - 1995
The University of Birmingham
1st class honours Bachelor of Science (BSc), Biological Science (Genetics) -
1985 - 1992
King Edward VI, Lichfield
A-level: 3A's 1B, 9As GCSE
Community
