Vice President of Creative Services & User Experience

• Mar 2021 - Present

Director of UI & UX - Digital Marketing

• Aug 2013 - Mar 2021

Company Overview:Mobile Marketing is a full service digital, mobile and social marketing agency located in the greater Philadelphia marketplace. We creates experiences that transform brands online, grow businesses, improve customer interactions, and drive annual revenue. We deliver industry leading expertise in customer acquisition, marketing and advertising, web and mobile app development, custom web design, e-commerce, marketing automation, crm, and social media.• Design mobile apps for a wide range of client businesses• Develop, implement and execute creative materials for print and digitally-based marketing efforts • Employ conversation rate optimization to help clients meet site performance goals • Apply multi-channel marketing best practices to ensure an enhanced customer immersion experience• Contribute expertise in mobile design, e-commerce, social media advertising and lead/demand generation on team projects Show less

Senior User Experience Designer

• Jan 2007 - Dec 2014

My mission is to provide professional web site design, authoring, and publishing services on the web targeted to the specific needs of my clients. I utilize my skills to present my clients' sites in a clean, professional, cost-effective manner. I specialize in advanced graphics services and optimization for Web presentation as well as expert cross-platform, cross-browser compatibility, usability, and design. I generate innovative, elegant and highly usable interface designs, and develop sites in a usable format to obtain better user experience. To complete all steps in the product design process from conceptualization, through implementation. Show less

UI/UX/Information Architect (Consultant)

• May 2012 - May 2014

• Set standards across major web sites, Select Medical mobile site, and internal applications • HTML/CSS for front end designs. • Developing wireframes, flow charts, information architecture, site maps, interaction design, use case, and functional requirements. • Web creative direction and design services as needed for internal and external customers, and vendors. • Pitching concepts, and concepts to cross-functional teams for validation and buy-in. • Set standards across major web sites, Select Medical mobile site, and internal applications • HTML/CSS for front end designs. • Developing wireframes, flow charts, information architecture, site maps, interaction design, use case, and functional requirements. • Web creative direction and design services as needed for internal and external customers, and vendors. • Pitching concepts, and concepts to cross-functional teams for validation and buy-in.

Customer Experience Business Solutions (UX/UI Designer)

• Aug 2013 - Mar 2014

Wireframing, UI, FrontEnd Deveopment, Standards, Storyboarding, Mobile application design, use cases, persona development, Wireframing, UI, FrontEnd Deveopment, Standards, Storyboarding, Mobile application design, use cases, persona development,

User Interface Designer - Customer Experience

• Oct 2010 - Aug 2013

• Major input with the look and feel, Interaction Design, and IA within the UX team. • User research and customer interviews • Designing self-service tools to help engineers find what they need faster and better. • Establish ecommerce and self-service standards for a better UI experience. • Supporting eMarketing programs and process to ensure conversion on sites throught the user interface. • Establishing video standards using brightcove video platform • Producing and translating the TE brand within the online space • Wireframing, Information Architecture, Wireframe Prototyping, Rapid Prototyping (Fireworks/Axure) HTML mockups, usability requirements, flow charts, use cases, and functional requirements. • Web creative direction and design services as needed for internal and external customers, and vendors. • Developing sites with HTML, JavaScript, CSS, Ajax, ActionScript. • Pitching concepts, and concepts to cross-functional teams for validation and buy-in. • Conceptual Designs for usability requirements. Show less

Customer Experience Designer - CEU, Web Products

• Mar 2010 - Oct 2010

• generate designs based on principles from usability, visual design, interface design and other relevant theories. •Applied information architecture, interaction design, flow diagrams for business requirements. • web marketing, redesigned & developed email campaigns, web advertisements, and promoting web usage through various touch points. • Out side of the box thinking and new approaches to complex design problems. • generated wireframes/UI and HTML mockups, usability requirements, flow charts or use cases, and functional requirements. • HTML/CSS/JS/AS/jQuery • Presented ideas and concepts to cross-functional teams for validation and buy-in and incorporate feedback appropriately. • Customer Interviews, and Feedback based on direction to the base of the business docs. • Increased conversion and traffic to through the redesigned email campaigns and conversion to their websites. • Website enhancements for customer satisfaction based on usability best practices • Redesign projects, and more Show less

eMarketing Designer, Web Designer

• Jan 2003 - Mar 2010

- Responsible for Armstrong.com's look and feel. Achieving success of problem solving around UI design and other complex situations. Implementation of the graphic and informational vision of Armstrong. Responsibilities include creating web pages, web redesign, email campaigns, banner ads, mini sites and promotional materials, and other items, which make up the company’s brand and identity. -Content Management System template and content editing, updating, posting and publishing content. Strong foundation in web design, Importing and knowledge of search engine optimization and eMarketing background. Recommends and implements appropriate links within the site to optimize navigation. Show less