Experience

Saddleworth Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Consultant

  • Oct 2015 - Present

  Using my proven ability to design and deliver complete digital strategies, I work with businesses across many industries. My experience of digital senior management roles within publishing, pure-play business services and bricks-and-clicks retail environments, tied with my history of successful commercial turnaround projects gives me a unique understanding of the benefits and pitfalls of digital investment today.Whatever project I am working on I take a holistic view of the business and its needs before focusing on what the digital requirements are. These days most companies already have some form of digital strategy so I often start with a digital health check - also a very popular stand alone service I provide.I can work on a project, retainer or daily rate basis depending on the requirements of the client.



Manchester Evening News

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Head of Digital Marketing Services

  • May 2017 - Sep 2020

  Devising and implementing the commercial strategy for 3rd party digital marketing services, achieving significant year on year growth.Delivering technical training and support across commercial team.Working with fulfilment team to improve product delivery and redesign where required.Assisting clients with their digital marketing strategy and aligning products where relevant.



myclever™ Agency

• Technology, Information and Internet

• Consultant

  • Oct 2016 - Nov 2016

  myclever™ Agency is a social media agency at the forefront of the industry that I had the pleasure of working with on a short term contract.Having grown quickly since its inception it was time to set up robust lead generation and inbound marketing platforms. During the project I worked on:- Setting up CRM- Inbound marketing strategy- SEO audit- Past client outreach- Setting up tender process- HubSpot integration planning- Partnership programme investigation



Nexa Digital

• United States
• Information Technology & Services
• 1 - 100 Employee

• General Manager (UK)

  • Nov 2015 - Sep 2016

  Looking for a digital partner, with award-winning experience and technical expertise, to support your clients' marketing activities? Struggling to recruit new talent quickly enough to support the amount of incoming business? Find out more here: http://digitalnexa-2.hs-sites.com/manchester-white-label-digital-marketing-services-in-the-north-west-websites-seo-social-mediaOur Agency Partnerships will allow you to deal with sudden inflows of work, without having to immediately recruit new talent and expand your office space.We offer a complete white label project management solution covering - but not limited to: - Website Services - Social Media Solutions - Inbound and Content Marketing - Search Engine Optimisation - Email MarketingOur clients include:Creative AgenciesStart UpsGlobal AgenciesPR AgenciesAdvertising AgenciesMarketing ConsultanciesIT CompaniesBranding Agencies



7DAYS Media

• Wholesale

• Digital Director

  • Sep 2011 - Oct 2015

  • Accountable in a lead role to establish and execute a content and commercial strategy for the business whilst working with SME’s in the UAE to provide an outsourced solution for their digital management requirements.• Direct a Digital Team consisting of third party vendors and internal staff and leading all projects according to scope, brand guidelines and commercial objectives.• Supervise all internal and client campaigns to drive commercial actions and growth and continuously improve brand positioning on various platforms including organic search, social media and PPC.• Integrate the use of Google reporting to ensure the on-going review of engagement, conversion and abandonment.• Monitor trends and utilise market intelligence to identify new opportunities as well as participating in board meetings to ensure the business is well represented.• Offer expert marketing advice and support to existing clients while developing relationships with new clients recently acquired.• Control the business marketing budget and effectively ensure that the procurement and utilisation of marketing channels meet cost objectives.• Promote creative solutions which cater to both diverse markets and niche requirements.• Develop performance-monitoring systems for all marketing activities against agreed objectives while keeping abreast with latest marketing developments including the utilisation of new technology.• Accountable for representing the business within seminars, lectures, workshops and business group presentations. Working across various mediums with the senior leadership team and clients to provide subject advice and expertise

• Digital Manager

  • Aug 2009 - Dec 2011



Clarke Controls

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Interim General Manager

  • Aug 2007 - Jan 2008

  • Overseeing the strategic review of all business functions and integrating the required processes to drive marketing and sales performance.• Undertaking the required market analysis to capitalise on new sales channels and to dilute reliance on one market sector.



Neutron Ventures Ltd

• Operations Director

  • Feb 2008 - 2008



Venture Portraits

• United Kingdom
• Photography

• Trouble Shooter

  • May 2005 - May 2007

  Turning around failing franchises, cost control, sales strategy and staff development



Calumet Photographic

• Belgium
• Software Development

• Operations Manager

  • Jun 2003 - May 2004