Experience

August

• Technology, Information and Internet
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2023 - Present

  London, England, United Kingdom August is your all-in-one rental app, launching in 2023. Highlights include: - Responsible for entire company's marketing output; including budget, media planning, agency selection and setting KPIs. - Researched, wrote and successfully pitched the company's first Brand Strategy and Social Strategy guidelines to the CEO. - Led the brand identity; including company logo, website, tone of voice, app store assets and ad creative.



Twitter

• United States
• Software Development
• 700 & Above Employee

• Senior Brand Strategist

  • Sep 2022 - Feb 2023

  London, England, United Kingdom Working in the Twitter Next team, I was responsible for media and creative strategy on major clients and campaigns. Highlights include : - Pitched creative strategy plans to clients including Disney, Pepsi, Nintendo, Twitch and Just Eat. - Ran strategic support on live campaigns for Mondelēz, Google and Aldi. - Presented the Twitter Next offering to agencies such as Leo Burnett, ZAK, Ogilvy and Grey London.



FutureLearn

• United Kingdom
• E-learning
• 100 - 200 Employee

• Head of Integrated Marketing

  • Aug 2021 - Sep 2022

  London, England, United Kingdom Having started as FutureLearn's Head of Social, I was promoted to Head of Integrated Marketing in March 2022 to lead a team of 11 covering Brand, Campaigns, PR, Social, Content and Design. Highlights include: • Created the new organic Social Media strategy, helping deliver our highest reaching Facebook and LinkedIn posts, most engaged Instagram post and new approach to User Generated Content. • Led the launch of our full funnel Paid Social strategy with our media agency… Show more Having started as FutureLearn's Head of Social, I was promoted to Head of Integrated Marketing in March 2022 to lead a team of 11 covering Brand, Campaigns, PR, Social, Content and Design. Highlights include: • Created the new organic Social Media strategy, helping deliver our highest reaching Facebook and LinkedIn posts, most engaged Instagram post and new approach to User Generated Content. • Led the launch of our full funnel Paid Social strategy with our media agency partner. • Member of Marketing's leadership team, responsible for team recruitment, process, agency partners, budgeting, and setting/delivering Integrated Marketing targets such as ROAS, site traffic, brand recognition, community growth goals and more. Show less



Electric House

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Client Partner

  • Apr 2020 - Aug 2021

  London, England Metropolitan Area Electric House is a multi-award-winning Social Media publishing group, owning both On The Tools (5m+ followers) and On A Budget network (3.5m+ followers). Highlights include: - Head of the London sales team, covering branded content partnerships for all media and PR agencies. - Delivered 160% of annual revenue target in 2020. Record holder for securing the largest first deal in the Commercial Team and highest value for a single campaign across the business. - Secured first-time… Show more Electric House is a multi-award-winning Social Media publishing group, owning both On The Tools (5m+ followers) and On A Budget network (3.5m+ followers). Highlights include: - Head of the London sales team, covering branded content partnerships for all media and PR agencies. - Delivered 160% of annual revenue target in 2020. Record holder for securing the largest first deal in the Commercial Team and highest value for a single campaign across the business. - Secured first-time partnerships with major clients such as Subway, the UK Government, Wickes and Wilko. - Represented Electric House on multiple webinars, including the Influencer Marketing Show with 2,000 attendees. Show less



McDonald's

• 1 - 100 Employee

• Social Media Editor-in-Chief

  • Mar 2015 - Apr 2020

  Working with McDonald’s UK on a secondment, leading a team of 2 Social Media marketers. Highlights included: • Winning “Best Use of Content on a Social Platform” at The Drum Content Awards 2018. • Winning “Best Use of Facebook” at the Social Buzz Awards 2018. • Regularly generating positive news headlines about our posts, from LADbible and Buzzfeed to Mail Online and The New Zealand Herald. • Keynote speaker at All Things Facebook & Instagram in Greece and Cyprus, as well as… Show more Working with McDonald’s UK on a secondment, leading a team of 2 Social Media marketers. Highlights included: • Winning “Best Use of Content on a Social Platform” at The Drum Content Awards 2018. • Winning “Best Use of Facebook” at the Social Buzz Awards 2018. • Regularly generating positive news headlines about our posts, from LADbible and Buzzfeed to Mail Online and The New Zealand Herald. • Keynote speaker at All Things Facebook & Instagram in Greece and Cyprus, as well as speaking at SocialDay and Digital Marketing World Forum conferences in London. • Responsible for the launch of the McDonald’s UK Instagram account. • Successfully integrating the Customer Services department into Social channels. Show less



OMD UK

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Social Media Director

  • Feb 2014 - Feb 2015

  Responsible for Social Content and Community Management across Hasbro’s Monopoly, Rimmel London, Miss Sporty, NYC, Hilton Hotels and Ray-Ban pages. Co-organiser of OMD UK's weekly Digital Community Meeting, searching out innovative partners to come in and present exclusive research and thought leadership to our wider digital department. Member of OMD's Social Committee, organising monthly nights out for members across the entire agency to help make OMD UK the great place to work… Show more Responsible for Social Content and Community Management across Hasbro’s Monopoly, Rimmel London, Miss Sporty, NYC, Hilton Hotels and Ray-Ban pages. Co-organiser of OMD UK's weekly Digital Community Meeting, searching out innovative partners to come in and present exclusive research and thought leadership to our wider digital department. Member of OMD's Social Committee, organising monthly nights out for members across the entire agency to help make OMD UK the great place to work that it is. Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Account Director (Maternity Cover)

  • Jul 2013 - Jan 2014

  London, United Kingdom Central EMEA Digital Account Director on the Carat Disney Team.

• Digital Comms Planning Manager

  • Dec 2010 - Jun 2013

  2 years experience as Digital Account Manager on McDonald's, YouView, Hasbro and Bel UK. On these accounts I led the digital display planning and liaised with SEO, PPC, Social, Affiliates and Mobile SBUs to create holistic digital campaigns, working closely with comms planning and offline channels. After 2 years I progressed to become one of five members of the new Digital Comms Planning team as a Manager across McDonald's and Citroën. In my time at OMD I was also 'partner… Show more 2 years experience as Digital Account Manager on McDonald's, YouView, Hasbro and Bel UK. On these accounts I led the digital display planning and liaised with SEO, PPC, Social, Affiliates and Mobile SBUs to create holistic digital campaigns, working closely with comms planning and offline channels. After 2 years I progressed to become one of five members of the new Digital Comms Planning team as a Manager across McDonald's and Citroën. In my time at OMD I was also 'partner champion' for Facebook and YouTube, organiser of the bi-weekly Digital Status Meeting and member of the OMD Social Team. Show less



Arena Quantum

• United States
• Medical Practices

• Senior Digital Planner/Buyer

  • May 2007 - Dec 2010

  Started as an Online Media Assistant and progressed to Planner/Buyer before becoming a Senior Planner/Buyer. In my 3 and a half years at Quantum I worked across a wide range of clients and sectors including Domino's Pizza, T-Mobile, Pathé Films, CinemaNX, Westfield, Norwegian Tourist Board, Scalextric, Honey Monster Foods, Haven Holidays, Fly Thomas Cook, BE Broadband, GANT, Fat Face and Thomas Cook Foreign Exchange.



Adnetik

• Advertising Services

• Secondee

  • May 2010 - May 2010

  Greater Boston Area As part of my progression at Arena Quantum, I was sent to Adnetik's head office in Boston for one month to learn more about Demand Side Platforms and experience the media industry abroad. In my time at Adnetik I learnt a great deal about DSP's and media sales, plus also helped research the necessary solutions to build their AIM Quality Scoring system.



The Media Shop

• United States
• Online Media
• 1 - 100 Employee

• Press and Online Planner/Buyer

  • Oct 2006 - May 2007

  Working as a Press and Online Planner/Buyer at my first media agency. Clients included Tote Sport, Middlesex University, Henkel, Henley Management College, Open University Business School and Shayan Italia.