Experience

Message Lab

• Romania
• Technology, Information and Internet

• Chief Strategy Officer

  • Sep 2021 - Present

  Advance Message Lab's industry-defining approach to content intelligence for thought leadership and journalism-for-brands. Design services and products across agency practice areas to align with revenue growth targets. Shape the agency's approach to business development and client onboarding. Clients include: ServiceNow, Silicon Valley Bank, Softbank, GoDaddy, Airbnb, Lacework, Tanium, New Relic, Eventbrite, more

• Head of Strategic Activation

  • Jul 2018 - Sep 2021

  Oversee thought-leadership content strategy, channel marketing strategy and implementation, and content intelligence and analytics. Clients: ServiceNow, Silicon Valley Bank, Softbank, GoDaddy, Eventbrite, New Relic, Airbnb, and many more. Employee #3 of a high-growth start-up web content marketing agency, now larger than 30 employees and contractors.



Consultant

• United States
• Advertising Services

• Brand and Web Content Strategist

  • 2014 - Aug 2018

  Built multi-channel content-strategies and executed content marketing tactics, including thought-leadership writing, blogging, email marketing, organic social media, and internal communications products (speeches, brand and pitch decks, etc.) Built verbal identity and messaging platforms including value propositions, positioning, mission, and vision statements - and audience-specific messaging and proof points. Built and optimized inbound web user journeys focused in improving… Show more Built multi-channel content-strategies and executed content marketing tactics, including thought-leadership writing, blogging, email marketing, organic social media, and internal communications products (speeches, brand and pitch decks, etc.) Built verbal identity and messaging platforms including value propositions, positioning, mission, and vision statements - and audience-specific messaging and proof points. Built and optimized inbound web user journeys focused in improving customer experience while driving brand value. Planned and built journey maps. Developed multi-channel publishing models, including workflows, resource allocation, and creative intake processes. Industries include B2C and B2B consumer tech, hospitality, food and beverage, non-profit, climate, and financial services. Show less Built multi-channel content-strategies and executed content marketing tactics, including thought-leadership writing, blogging, email marketing, organic social media, and internal communications products (speeches, brand and pitch decks, etc.) Built verbal identity and messaging platforms including value propositions, positioning, mission, and vision statements - and audience-specific messaging and proof points. Built and optimized inbound web user journeys focused in improving… Show more Built multi-channel content-strategies and executed content marketing tactics, including thought-leadership writing, blogging, email marketing, organic social media, and internal communications products (speeches, brand and pitch decks, etc.) Built verbal identity and messaging platforms including value propositions, positioning, mission, and vision statements - and audience-specific messaging and proof points. Built and optimized inbound web user journeys focused in improving customer experience while driving brand value. Planned and built journey maps. Developed multi-channel publishing models, including workflows, resource allocation, and creative intake processes. Industries include B2C and B2B consumer tech, hospitality, food and beverage, non-profit, climate, and financial services. Show less



TheRightMargin

• United States
• Writing and Editing

• Marketing Director

  • Jan 2016 - May 2017

  Developed messaging, positioning and marketing plan for a goal-driven tool designed to help writers finish complex projects. - Developed and managed TheRightMargin's brand and marketing strategies. - Developed sustainable acquisition funnel for our early growth. - Built focused, effective, multi-channel marketing strategies. - Implemented content marketing, brand awareness, and social media tactics. - Executed strategies and tactics via Agile Scrum Marketing… Show more Developed messaging, positioning and marketing plan for a goal-driven tool designed to help writers finish complex projects. - Developed and managed TheRightMargin's brand and marketing strategies. - Developed sustainable acquisition funnel for our early growth. - Built focused, effective, multi-channel marketing strategies. - Implemented content marketing, brand awareness, and social media tactics. - Executed strategies and tactics via Agile Scrum Marketing methodology - Measured success through data and building inbound/outbound and customer success strategies. - Designed Blog strategy and editorial direction - Executed AARRR Funnel Strategies and Tactics - Managed wordpress website development and oversite - Managed Mailchimp campaign and automation - Managed Google Analytics / Mixpanel - Oversaw SEO and SEM strategies and implementation - Oversaw paid social Show less Developed messaging, positioning and marketing plan for a goal-driven tool designed to help writers finish complex projects. - Developed and managed TheRightMargin's brand and marketing strategies. - Developed sustainable acquisition funnel for our early growth. - Built focused, effective, multi-channel marketing strategies. - Implemented content marketing, brand awareness, and social media tactics. - Executed strategies and tactics via Agile Scrum Marketing… Show more Developed messaging, positioning and marketing plan for a goal-driven tool designed to help writers finish complex projects. - Developed and managed TheRightMargin's brand and marketing strategies. - Developed sustainable acquisition funnel for our early growth. - Built focused, effective, multi-channel marketing strategies. - Implemented content marketing, brand awareness, and social media tactics. - Executed strategies and tactics via Agile Scrum Marketing methodology - Measured success through data and building inbound/outbound and customer success strategies. - Designed Blog strategy and editorial direction - Executed AARRR Funnel Strategies and Tactics - Managed wordpress website development and oversite - Managed Mailchimp campaign and automation - Managed Google Analytics / Mixpanel - Oversaw SEO and SEM strategies and implementation - Oversaw paid social Show less



Visceral, LLC

• United States

• Partner & Chief Web Content Strategist

  • 2011 - 2014

  Partner, chief strategist and head of new business development for cause-focused website design and development agency. • Head of new business engagements and client-relationship management. • Provided web and content strategy for all client engagements. • Managed content strategy and online production management and engagements for client website projects. • Coordinated Visceral staff efforts across client engagements, online product management and core digital divisions… Show more Partner, chief strategist and head of new business development for cause-focused website design and development agency. • Head of new business engagements and client-relationship management. • Provided web and content strategy for all client engagements. • Managed content strategy and online production management and engagements for client website projects. • Coordinated Visceral staff efforts across client engagements, online product management and core digital divisions. Show less Partner, chief strategist and head of new business development for cause-focused website design and development agency. • Head of new business engagements and client-relationship management. • Provided web and content strategy for all client engagements. • Managed content strategy and online production management and engagements for client website projects. • Coordinated Visceral staff efforts across client engagements, online product management and core digital divisions… Show more Partner, chief strategist and head of new business development for cause-focused website design and development agency. • Head of new business engagements and client-relationship management. • Provided web and content strategy for all client engagements. • Managed content strategy and online production management and engagements for client website projects. • Coordinated Visceral staff efforts across client engagements, online product management and core digital divisions. Show less



Craft Interactive

• United States
• Technology, Information and Internet

• Web Content Strategist & Editorial Director

  • 2010 - 2011

  • Head of client outreach, client and online product management and brand-building efforts. • Developed web and content strategies for client engagements. • Led content strategy efforts, including editorial and copy writing efforts, across client engagements. At Craft Interactive we employee digital artisans, a geographically-diverse group of experts in a variety of web-related fields who care deeply about their work – passionate professionals who don’t use the words “job” or… Show more • Head of client outreach, client and online product management and brand-building efforts. • Developed web and content strategies for client engagements. • Led content strategy efforts, including editorial and copy writing efforts, across client engagements. At Craft Interactive we employee digital artisans, a geographically-diverse group of experts in a variety of web-related fields who care deeply about their work – passionate professionals who don’t use the words “job” or “work” when telling people their occupation. We offer that same passion and commitment to our partner’s business goals each and every day – a bond that we will honor through thick and thin – good times and bad. Products: - Digital & Brand strategy - Production management - Content strategy and development Show less • Head of client outreach, client and online product management and brand-building efforts. • Developed web and content strategies for client engagements. • Led content strategy efforts, including editorial and copy writing efforts, across client engagements. At Craft Interactive we employee digital artisans, a geographically-diverse group of experts in a variety of web-related fields who care deeply about their work – passionate professionals who don’t use the words “job” or… Show more • Head of client outreach, client and online product management and brand-building efforts. • Developed web and content strategies for client engagements. • Led content strategy efforts, including editorial and copy writing efforts, across client engagements. At Craft Interactive we employee digital artisans, a geographically-diverse group of experts in a variety of web-related fields who care deeply about their work – passionate professionals who don’t use the words “job” or “work” when telling people their occupation. We offer that same passion and commitment to our partner’s business goals each and every day – a bond that we will honor through thick and thin – good times and bad. Products: - Digital & Brand strategy - Production management - Content strategy and development Show less



Fleishman-Hillard

• Public Relations and Communications Services
• 1 - 100 Employee

• Web Editorial Director - Vice President

  • May 2007 - Oct 2008

  • Chief of Staff and Editorial Director for multi-million account (among top five accounts within Fleishman-Hillard) located in the Middle East. • Worked onsite in Thuwal, Saudi Arabia and Tokyo, Japan, for FH consulting engagements. • Managed and organized extensive media operations across several offices worldwide. • Managed 12+ people across account and digital teams. • Developed key messaging strategies for numerous outreach initiatives. • Worked with senior management… Show more • Chief of Staff and Editorial Director for multi-million account (among top five accounts within Fleishman-Hillard) located in the Middle East. • Worked onsite in Thuwal, Saudi Arabia and Tokyo, Japan, for FH consulting engagements. • Managed and organized extensive media operations across several offices worldwide. • Managed 12+ people across account and digital teams. • Developed key messaging strategies for numerous outreach initiatives. • Worked with senior management to develop strategy and implement tactics. • Managed editorial and content development department. • Developed and managed press materials including: briefing documents, press releases, fact sheets, FAQ’s, feature articles and bylined articles. Maintained and oversaw account editorial style and tone, including daily use of AP style guidelines. • Developed and managed content for: client’s Web site, e-mail marketing, print newsletters, and advertising copy. • Developed information architecture strategy for client websites. • Analyzed user data and web inquiries to guide content development and long-term Web strategy. • Developed strategy for client’s stakeholder database initiative. • Managed projects for client’s Web site including working with designers and developers to implement site initiatives. • Worked with online editorial outreach teams to develop content for key blogs. • Wrote scripts and managed content for client’s digital video initiatives on Web sites and on client’s branded YouTube channel. • Liaison with third-party contractors including construction, event managers, and print and design firms to establish consistent branding and messaging.

• Communications Strategist & Speech Writer

  • Feb 2007 - May 2007

• Speech Writer

  • Jun 2005 - Feb 2007


York Daily Record/Sunday News
• Reporter - Medill News Service

  • Jan 2005 - Mar 2005

The Irish Times
• Ireland
• Newspaper Publishing
• 300 - 400 Employee
• Reporter

  • Sep 2004 - Dec 2004