Experience

Osborn Barr Paramore (OBP)

• United States
• Advertising Services
• 1 - 100 Employee

• Group Strategy Director

  • Dec 2022 - 1 year 1 month



Curious Plot

• United States
• Advertising Services
• 100 - 200 Employee

• VP, Management Supervisor

  • May 2022 - Dec 2022

  Minneapolis, MN

• VP, Group Account Director

  • Nov 2021 - May 2022

  Minneapolis, Minnesota, United States



broadhead.

• United States
• Advertising Services
• 100 - 200 Employee

• vice president, brand strategy

  • Jun 2017 - Oct 2021

  Greater Minneapolis-St. Paul Area Inspiring creativity with insight.



Rabbit

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Insights and Intelligence

  • Oct 2016 - Jun 2017

  Greater Minneapolis-St. Paul Area Through a variety of qualitative and quantitative methods and a human-centered approach, at Rabbit we dig for the insights that will allow us to better understand the needs and motivations of clients' audiences. Then, armed with human understanding, research, strategic thinking and experience design, we co-create improved customer experiences.



broadhead.

• United States
• Advertising Services
• 100 - 200 Employee

• Content Director

  • Jun 2015 - Oct 2016

  Greater Minneapolis-St. Paul Area • Spearhead content strategy development and fulfillment of that strategy to help clients communicate with key audiences in interruptive, interesting and informative ways. • Responsible for creating interesting narratives that satisfy audience’s hunger for information related to client brands. • Help clients better understand the interests of their key audiences through research and data and create resources that place brands in the daily lives of potential customers. • Develop and… Show more • Spearhead content strategy development and fulfillment of that strategy to help clients communicate with key audiences in interruptive, interesting and informative ways. • Responsible for creating interesting narratives that satisfy audience’s hunger for information related to client brands. • Help clients better understand the interests of their key audiences through research and data and create resources that place brands in the daily lives of potential customers. • Develop and administrate the broadhead content marketing product. • Manage the production of video, written and visual assets for content marketing purposes across the complete spectrum of broadhead clients.

• Director of PR + Content

  • Mar 2014 - Jun 2015

  • Built and managed the agency’s PR + Content Team, which serves the public relations and content development needs of each broadhead client. • Evaluated content programs based on both qualitative and quantitative results and adjust approaches accordingly for continued and/or increased success. • Regularly conducted media training sessions for C-suite personnel, brand managers and third party opinion leaders. • Utilized in-depth understanding of communications channels and impactful… Show more • Built and managed the agency’s PR + Content Team, which serves the public relations and content development needs of each broadhead client. • Evaluated content programs based on both qualitative and quantitative results and adjust approaches accordingly for continued and/or increased success. • Regularly conducted media training sessions for C-suite personnel, brand managers and third party opinion leaders. • Utilized in-depth understanding of communications channels and impactful presentation skills to sell strategic communications solutions to firm’s clients and prospects. • Generated publicity for clientele by developing storylines media outlets find intriguing. • Developed widely successful content marketing platforms for several key clients.



Exponent PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Counselor

  • Nov 2011 - Dec 2012

  Greater Minneapolis-St. Paul Area • Led strategic internal and external communications programs on behalf of clientele. • Successfully earned internal buy-in among client’s employees by developing and executing creative ways to communicate change. • Responsible for supervising writing components of client projects, including news releases, sales tools, feature articles, speeches and presentations. • Orchestrated and oversaw development of client publications, such as annual reports and regular newsletters. •… Show more • Led strategic internal and external communications programs on behalf of clientele. • Successfully earned internal buy-in among client’s employees by developing and executing creative ways to communicate change. • Responsible for supervising writing components of client projects, including news releases, sales tools, feature articles, speeches and presentations. • Orchestrated and oversaw development of client publications, such as annual reports and regular newsletters. • Managed budgets ranging from $125,000 to $1.5 million. • Assisted and advised on wide range of marketing activities related to external branding. Show less



Padilla

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Executive

  • Sep 2007 - Nov 2011

  • Led short- and long-term public relations projects, ranging from national media relations campaigns to research efforts and trade show planning. • Supervised the work of two employees on corporate communications projects. • Spearheaded development of long-term communications strategies as well as institution of quick-turn public relations initiatives. • Successful in attaining high-profile media placements in publications such as Forbes and USA Today, and attaining regular… Show more • Led short- and long-term public relations projects, ranging from national media relations campaigns to research efforts and trade show planning. • Supervised the work of two employees on corporate communications projects. • Spearheaded development of long-term communications strategies as well as institution of quick-turn public relations initiatives. • Successful in attaining high-profile media placements in publications such as Forbes and USA Today, and attaining regular coverage in trade publications. • Regularly directed creative design of marketing and media relations materials on behalf of clients. • Provided immediate strategic counsel to clients as a member of the agency’s crisis and critical issues team. • Served as writer and editor of daily internal communications vehicles for firm’s corporate communications clients. • Wrote regular intranet feature stories to unite and inform employees of two global corporations. • Regularly drafted speeches, presentations and various other correspondence for CEOs, particularly to help them communicate sensitive subjects. • Provided immediate strategic counsel to clients as a member of the agency’s crisis and critical issues team. • Played an integral role in development of key publications produced on behalf of clients. Show less



Minnesota Wild

• United States
• Spectator Sports
• 200 - 300 Employee

• Media Relations Coordinator

  • Jun 2005 - Sep 2007

  • Responsible for helping craft much of team’s written communication, including press releases, media guides, postseason guides and game programs. • Provided input into and execution of all facets of team’s communications plan, including game-day media relations activities for team’s 82-game schedule. • Roles included team spokesman, traveling media contact and player media liaison as well as team services coordinator. • Routinely successful in pitching stories to local, national… Show more • Responsible for helping craft much of team’s written communication, including press releases, media guides, postseason guides and game programs. • Provided input into and execution of all facets of team’s communications plan, including game-day media relations activities for team’s 82-game schedule. • Roles included team spokesman, traveling media contact and player media liaison as well as team services coordinator. • Routinely successful in pitching stories to local, national and international media. • Arranged and executed media luncheons and press conferences. • Earned 2006 Dick Dillman Award, presented to the NHL’s top Media Relations staff as selected by the Professional Hockey Writers Association of America. Show less



TPG Sports

• Account Executive

  • Jul 2004 - Jul 2005

  • Handled the advertising needs of more than 500 clients from sale to conception and design. • Responsible for the development of promotional materials for USA Hockey Magazine and Minnesota Hockey Journal.