Experience

尼尔森IQ中国

• China
• Information Services
• 1 - 100 Employee

• 汽车研究总监

  • Jun 2018 - Present

  Auto Research Team, Director 1. Auto Research Project Management a) Leading the initial clients’ needs communication, proposal writing, project management, including research design, q’re design, interview and report writing. b) The project type covers customer experience, NPS, Customer satisfaction, MSP/Audit, rejecter study, brand health and positioning study, and etc. 2. New opportunities bidding and key client relationship management a) New opportunity bidding: prepare proposal and quotation according to clients’ RFP b) Serving Beijing MNC auto client’s including Mercedes-Benz, BMW, Hyundai, Lexus and etc. c) 3 team members management 3. Cross function team management a) As the clients facing role, manage and leverage Nielsen’s different product line to generate a consulting solution and project execution, for example big data, media monitoring, modeling and etc.



J.D. Power

• Information Services
• 700 & Above Employee

• 团队负责人

  • Jul 2011 - Jun 2018

  1.Auto client relationship develop and management, serving brands including BMW, Mercedes-Benz, Jaguar Land Rover, Volvo, GAC Honda, GAC Toyota, Subaru, Geely, BYD and etc.; 2.Clients needs and request communication and confirm, proposal and bidding, project quality control, report writing and presentation, projects experience includes: a.Corporate strategy consulting: i.Corporate 2020 Strategy Consulting for a luxury JV brand ii.Corporate brand strategy consulting for a luxury JV brand b.Retail channels operation management consulting: i.Sales Funnel on-site coaching project for a Germany luxury brand ii. After-sales customer value management project for a leading JV c.Customer experience improvement consulting: i.Sales/after-sales customer experience improvement project for a leading JV ii.Sales DOS 3.0 development and roll-out project for a leading domestic brand d.Vehicle quality consulting: i.Vehicle quality consulting project for a luxury brand 3.New business model and product development, including: a.New customer research development for China market, including , and etc.; b.Digital platform development and project management, PRD and UE development, including “J.D. Power Online Vehicle Quality Index Platform”, “J.D. Power e-learning platform”, and “J.D. Power Digital Coaching platform” c.New business cooperation with big data and auto portal (Didi, Autohome, Bitauto and etc.), including co-branding research, new online product development, such as a website helping customers to select cars.



Caixin Global

• China
• Online Audio and Video Media
• 100 - 200 Employee

• Senior Data Analyst

  • Aug 2009 - Jul 2011

  1. Setting up research and data analysis system to support internet products development; 2. Customer research and analysis, internet industry analysis; 3. Supporting product development by customer survey and product test; 4. Projects experience: a. SNS website: by in-depth interview and q’re survey, find out customer needs, usage and attitude about high-end finance SNS website, indicate the SNS website positioning and operation strategy; b. Website customer value management: by analyzing and modeling big data of customer online click behavior, categorized customers into several segments, meanwhile sort out the drivers of active users, provide recommendations to improve activeness of website users;



Baidu, Inc.

• China
• Software Development
• 700 & Above Employee

• Market Research Manager

  • Aug 2008 - Aug 2009

  1. Setting up market research system to support Sales and Union department. 2. Communication with Sales team on their market analysis and research needs. 3. Analyzing the sales and industry AD data annually and quarterly to support management to make decision. 4. Managing and supervising the market research agencies to accomplish market research project. 5. Projects experience: a. 2008 Baidu key accounts satisfaction and AD products needs survey, to support 2009 key accounts sales and BD.



All China Marketing Research

• China
• Market Research
• 1 - 100 Employee

• Project Manager

  • Jul 2006 - Aug 2008

  1. Serve key clients in auto, IT, internet industry, including client needs communication, proposal writing, data analysis report writing and presentation; 2. Leading data mining business development, project management; 3. Paper ¨Add the value of Database, by data base linkage, mapping, and integration〃 won P&G Marketing Research Award in 2008; 4. Being the coauthor of 2 data mining books, ¨Business Intelligence and Data mining, SQL Server 2005 Application〃, ¨Data Mining Using Clementine 〃, responsible for the writing of methodology and application case; 5. Projects experience: • Big data mining for a Chinese biggest Web Portals Project objective: Based on data mining techniques, developing the total business solution, helping client to build its users value management database, for precise advertising and service providing. Project design: combine the user survey data and their online click behavior data and build up data model, and apply the model to all users of website to build up users value management database; Data model selection: using decision-tree/logistic regression/neural network for category variables, such as gender, industry, occupation and etc., using linear regression/neural network for numeric variables, such as age, income and etc.; Software: SQL Server for data warehourse, Clementine for data ETL, modelling, testing and applying; Main Deliverables: Website Users Value Management Database; Other Deliverables: Users online behavior model