Experience

Imagine That Design Studio

• United States
• Graphic Design
• 1 - 100 Employee

• Lead Graphic Designer

  • Feb 2014 - Present

  Lead the design and production of marketing communications for clients such as Kaiser Permanente, County of Los Angeles, Los Angeles City Employees’ Retirement System, and more. • Creative leader producing targeted, data-driven, and branded communications solutions, assessing complex materials, and devising the most effective approach to present it visually. • Define and initiate projects, provide design consultation, and manage cost, schedule, and performance of component projects. • Manage and mentor interns to help them gain real-world experience as graphic designers. • Creative team lead for web portal overhaul for the County of Los Angeles Human Resources Department.



Berkeley Lab

• United States
• Research Services
• 700 & Above Employee

• Graphic Designer

  • Aug 2009 - Present

  Lead designer for 2010, 2011, & 2012 LBNL Open Houses. Worked with Public Affairs Director and the Project Manager to develop concepts promoting each year's theme. Responsible for look and feel for the event website, marketing materials (BART ads, banner ads, posters, and flyers), and event materials such as signage, banners, t-shirts, and programs. CASE Silver Awards were earned for the 2010 & 2011 Open Houses. Designed "50 Breakthroughs" brochure highlighting the important research and discoveries by the National Laboratory System. Brochure delivered to all members of Congress. Designer and illustrator for various campaigns and projects both digital and print.



Kaiser Permanente

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Project Manager (Art Direction), Graphic Designer, Art Coordinator

  • 1998 - 2008

  Key Accomplishments: Regional team lead for the overhaul and redesign of graphic guidelines for one of the largest nonprofit health plans in the U.S. Developed customized direct-mail brochures targeted to a specific audience, which resulted in the retention of 7% of the targeted population. This translated into a $25 million savings for Kaiser Permanente. Developed creative and managed award-winning print and online marketing materials leveraged nationally for multiple audiences. Managed statewide teams for projects with $3 million budgets and strict deadlines for regulatory review and printing/fulfillment. Key Duties and Responsibilities: Responsible and accountable for the creative management of multiple related projects directed toward members, strategic business, and other organizational objectives. Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization. Define and initiate projects, and manage cost, schedule, and performance of component projects, while working to ensure the ultimate success and acceptance of the project. Maintain continuous alignment of project scope with strategic business objectives, and make recommendations to modify the project to enhance effectiveness toward the business result or strategic intent. Coach, mentor, and lead personnel through project process to successful completion. Address client issues and research, counsel, and advise solutions. Manage vendor relationships during project life cycles.