Wayne Harrar

Executive Sales Manager at Continental Engines
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Richmond Region

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5.0

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Roger Lacy

Wayne and I worked together in the engine group at Briggs & Stratton and it was clear that he made every one of his customers feel important. He was always engaged to deliver the selling proposition to get the customer what they need within the scope of the strategy. He is very responsive to customer requests and takes great pleasure in ensuring the customers are successful through his support. He is diligent in his work and has a technical ability to talk on a level plane with engineers, but also effectively engage with purchasing and product management team members in positive ways to assist in meeting their objectives. I know Wayne as a conscientious employee and a great team member!

Karl Bostedt

I have known Wayne for several years both personally and professionally. He is kind and helpful with a lot of integrity. I would trust him with anything. Professionally he is great at multi tasking and has no issues handling high volume accounts. You would be happy to have him on your team.

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Experience

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Executive Sales Manager
      • Jun 2021 - Present

      Responsible for sales process related to industrial engine, pump, and power generation product lines and custom solutions; OEM sales applications; service dealer programs; and strategic business planning. Build sales team to increase sales across entire east coast representing many leading brands of engine manufacturers. • New Business Development - prospect, cold call, qualify customers, and assess their needs utilizing solution-based sales model. Achieve target revenue and sales goals. Conduct business in a professional manner representing the company with a high degree of confidence and positive attitude. • Account Management – continually secure new sales orders, re-activate dormant accounts, grow and maintain customer open order banks for all industrial products. Improve and maintain customer satisfaction and trust by communicating the Company's value as a supplier. • Personnel Management – hiring, training, managing of outside sales representatives including manufacturer reps, as utilized and required. Manage performance objectives and drive accountability of the company and department goals and standards. Delegate customer account responsibilities to improve department efficiencies. • Performance Reporting – provide an action plan that will be measured and tracked in the company CRM to achieve departmental sales goals. Manage portal sites (or other Business to Business site) to maintain daily activities. Extensive CRM management including key account identification and sales cycle reporting. * Market and product analysis - sales and marketing collateral development; build dealer network; manage weekly sales meetings; and work with Service Department to manage generator sales, service, and installation processes. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Power Products Division National Account Manager 2018-11/2020
      • 2018 - Nov 2020

      National Accounts Manager - Power Products Division 2018 - 2020 Developed and presented sales programs of premium Yamaha engines to original equipment manufacturers (OEM) of outdoor power equipment with annual sales of nearly $20M. Managed new business opportunity for Cummins Power Generation in excess of 35K engines. • Led transition of V-twin engine platform from competitive engine manufacturer. * Negotiated supply contracts. • Created sales presentations for potential commercial turf equipment manufacturers. * Worked closely with engineering departments to supply test engines for qualification procedures. • Prospect sale of engines for other industries - including pressure washers, generators, light construction, and professional turf markets. • Monitor industry trends - comparative analysis for recreational vehicle industry, Show less

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Manager, OEM Sales, Honda Engines
      • 2013 - 2018

      Responsible for the sale of premium Honda Engines to manufacturers of outdoor power equipment. Types of applications include but not limited to construction equipment, tree care industry equipment, fire and rescue tools and pumps, generators, air compressors, pressure washers, and commercial turf. Responsible for the sale and distribution of Genuine Honda Parts through mass merchant Lowe's Corporation and other national accounts. Responsible for forecasting and delivery of engines from global sources. Technical adviser to review applications for industrial, construction, and agricultural use. Show less

    • Manufacturing
    • 700 & Above Employee
    • Sales Manager
      • 2002 - 2012

      Regional Sales Manager: Responsible for sales of premium gas/diesel engines to OEM manufacturers of commercial power equipment including fire and rescue pumps, generators, and other applications for industrial, construction, and agricultural use. Territory included Eastern U.S. with annual sales of $12 million. • Responded to request from Schrader Bridgeport supplier to NAPA auto stores to provide alternative product in order to overcome sudden spike in demand and supply chain lead times. Result: Maintained 98% on time delivery record. • Collaborated with Application Engineering to repower a chemical injection system in partnership with a leading agricultural chemical company. Result: Reduced customer cost by 35%, secured new business, and stole market share from Honda. • Initiated new engine proposal for golf course greens aerator application, utilizing more dependable engine with more powerful electric output. Result: Stole market share from Kohler Engines and converted OEM to 100% use of Vanguard engines. • Facilitated seamless transition from sales and delivery standpoint for production of 2 families of engines from USA to China for key OEM, Pacer Pumps, and mass retailer, Tractor Supply. Result: Maintained annual volume of 51,000 engines and customer satisfaction. Show less

    • United States
    • Farming
    • 700 & Above Employee
    • Agway Sales Coordinator
      • 2001 - Mar 2002

      Agway Sales Coordinator: Responsible for sale of farm, home, and garden supplies sold into new geographic territory.• Coordinated expansion of geographic territory by 10 states during acquisition of competitive supplier. Result: Achieved seamless transition, increased product offering to distribution network, and improved product delivery.• Unified sales efforts of 13 Sales Managers and negotiated special programs for competitive situations. Result: Developed equivalent pricing structure that allowed retailers to compete with mass merchants.• Organized trade shows to accommodate up to 15,000 attendees and 400 vendors. Result: Simplified buying process and allowed stores to make better profit margins by having direct access to vendors. Show less

    • Product Manager
      • 1999 - 2001

      Product Manager: Responsible for budgeting, forecasting, supply chain, and marketing private brand of lawn and garden tractors, tillers, mowers, pumps, generators, chain saws, string trimmers, and blowers with annual sales of $10 million.• Negotiated pricing and product selection for upscale lawn and garden products. Result: Managed annual sales in category of over $15 million.

Education

  • Penn State University
    Bachelor of Science (BS), Agricultural Business Management

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