Experience

Protak Scientific Limited

• United Kingdom
• Biotechnology Research
• 1 - 100 Employee

• Marketing Director

  • Sept. 2022 - –Heute

  Responsible for marketing communications and brand strategy, analysis, campaign execution.Directing innovative advertising, public relations, social media and events programmes. Overseeing the operation of the company’s website and email marketing activities. Responsible for marketing communications and brand strategy, analysis, campaign execution.Directing innovative advertising, public relations, social media and events programmes. Overseeing the operation of the company’s website and email marketing activities.



Out of The Fire

• United Kingdom
• Marketing and Advertising

• Founder & Director

  • Jan. 2008 - Feb. 2023

  Providing Creative business development, communications solutions, brand strategy and customer experience.I have a track record in the creation and delivery of fully integrated marketing strategies - building brands through the development of strategic communications campaigns. I achieve this by understanding businesses, key audiences and stakeholders to help devise tactics, coming up with brand experiences that help deliver products to market or unique customer experiences.My reputation for delivering exceptional customer experiences have been founded upon innovative online strategies, search engine optimisation and marketing.As a professional interim I have successfully transferred my skills across diverse market sectors specialising largely in integrated marketing and communications strategy, change communications, change management, stakeholder engagement, internal communications and online marketing -directing a variety highly effective strategic marketing programmes.



Cabinet Office

• United Kingdom
• Government Administration
• 700 & Above Employee

• Senior Communications Specialist

  • März 2022 - Aug. 2022

  Provided a communications support function for the Central Digital and Data Office - the body responsible for leading the digital, data and technology (DDaT) function for government. I directed internal communications, press and media enquiries, operational blogs, external communications, events and brand identity for the emerging GOV Digital brand. I planned and supported the launch of the government's 2022-25 strategic Roadmap for Digital and Data "Transforming for a Digital Future". Providing project management function for key events such as Civil Service Live 2022.



Medicines and Healthcare products Regulatory Agency

• United Kingdom
• Government Administration
• 700 & Above Employee

• Head of News & Media

  • Okt. 2021 - Feb. 2022

  Working to raise the agency’s profile during organisational restructure. Responsible for press relations, media and social media, advising senior managers and expert staff about enhancing reputation and promoting key messages – making best use of content. Involved in project planning and providing much needed support during a period of significant organisational change. Working to raise the agency’s profile during organisational restructure. Responsible for press relations, media and social media, advising senior managers and expert staff about enhancing reputation and promoting key messages – making best use of content. Involved in project planning and providing much needed support during a period of significant organisational change.



KPMG UK

• United Kingdom
• Accounting
• 700 & Above Employee

• Project Manager

  • Juli 2021 - Sept. 2021

  Project Manager for the integration of a new brand and the creation and development of 'Prospectus Online' a new learning microsite for Government Curriculum Learning Solutions accessible to the c450,000 UK civil servants. Responsible project planning and for creating and implementing learning and development related marketing and communications strategy in accordance with KPMG's learning and development products and solutions strategy and objectives.Working with internal stakeholders and suppliers to design and implement marketing campaigns, design marketing products, stakeholder engagement and host events that lead to increased brand recognition and sales fir KPMG learning and development products and services.



Department of Health and Social Care

• United Kingdom
• Government Relations Services
• 700 & Above Employee

• Head of Regional Communications

  • Apr. 2021 - Juli 2021

  Responsible for the strategic planning, direction and coordination of regional communications and stakeholder engagement for all NHS Test and Trace activities including Trace & App, Symptomatic and Asymptomatic testing, Contain and Surveillance.Working alongside other functions to ensure the coordination of external affairs, press and media.Liaising with key Government offices including Department of Health and Social Care, Cabinet Office, Department of Education as well as local government significant regional employers and communities.



NHS Blood and Transplant

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Assistant Director & Project Lead, NHS Blood & Transplant

  • Aug. 2020 - März 2021

  A member of the newly formed leadership team, I established, developed and motivated the operational team tasked with creating the national recruitment campaign for Convalescent plasma donors - a strategic element of the UK's clinical trials to collect plasma for transfusion to COVID-19 patients. I was responsible for the management of the Donor Experience programme - for national and regional advertising (such as the ITV Blood Squad campaign), regional radio, publicity, marketing, communications and external affairs strategy. I managed internal communications and project planning.I was responsible for delivering effective donor recruitment, conversion and retention during the trials while overseeing budget management, stakeholder relations (with Cabinet Office, Department of Health, and significant private sector employers.I directed the regular donor and consumer research, insight and intelligence, reporting to the executive board.The trial results played an important part in helping scientists all over the world answer crucial questions about how to treat the virus. This led to the UK starting its own collection of plasma for antibody medicines that help people with rare diseases - rather than being reliant upon overseas provision.



Orbit Group

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Communications Change and Brand Strategy consultant

  • Feb. 2020 - Juli 2020

  I reviewed and re-wrote brand positioning, tone of voice and strategic approach for Environment, Social, Governance (ESG) commitments.I advised on new social media activity and engagement programme.I was responsible for creating the launch plan for corporate 2025 strategy and cultural development – making recommendations to Board.I provided the creative input and strategic planning for the groups emerging corporate social responsibility programme.I led stakeholder communications and involvement for major systems change programme, directing internal communications for other people development projects including 'Culture', 'Leadership', 'Talent', 'Wellbeing' and 'Charity'.



University of Warwick

• United Kingdom
• Higher Education
• 700 & Above Employee

• Director Of Communications & Marketing

  • Mai 2019 - Feb. 2020

  I was tasked with rescuing public reputation during a high profile crisis - creating and managing a brand and pubic relations strategy while under intense public scrutiny.I directed public relations strategy and operations during internationally recognised ‘Warwick groupchat scandal’ while managing national and international media relations.I was responsible for creating a fresh, integrated marketing communications strategy while directing brand and cultural development, crisis communications, community engagement and public relations.I directed internal communications, marketing, digital, media/public relations and design functions – working with university faculties and external suppliers.I significantly improved team operations and performance outcomes during resource challenges.I was responsible for strategic marketing communications activities, social media approach, community engagement and social responsibility. I directed brand strategy, managed cultural and values development, stakeholder engagement.



Aintree University Hospital NHS Foundation Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Communications & Change programme lead

  • Jan. 2019 - Mai 2019

  I was responsible for re-inventing a failing programme to introduce a new Electronic Patient Records System (EPR).I created a new stakeholder engagement approach, which delivered significant results - creating understanding, involvement and support for a new system that was previously misunderstood and lacked key stakeholder support. I directed an innovative and highly effective communications strategy and communications activities across three NHS Hospital Trusts.I was responsible for delivering stakeholder analysis and events management, change management, regional media liaison events and public relations.



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Communications Director, UK and Ireland

  • Aug. 2018 - Jan. 2019

  Member of the UK Commercial Leadership Team providing support and advice to all Business Unit leads. Responsible for creating and implementing excellence in corporate and brand communications for UK and Northern Ireland. Managing regular stakeholder communications activities and proactive media strategy.• Responsible for creating and implementing excellence in integrated external and internal communications for UK & Ireland.• Managing corporate reputation, crisis communications and stakeholder communications, • Directed a proactive earned, owned and paid media strategy – with a focus upon digital presence and thought leadership. • Directing the brand strategy and UK launch of the new Teva identity across all channels including product packaging and events.• Managed the introduction and integration of new brand values throughout multiple UK and Ireland sites.



NHS West Leicestershire Clinical Commissioning Group

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Interim Head of Marketing, Communications & Stakeholder Engagement

  • März 2018 - Aug. 2018

  Responsible for strategic communications, marketing and engagement, media relations, stakeholder engagement • Directed marketing and communications strategy, digital communications, media planning and management.• Directed change communications, development of corporate brand values and staff engagement.• Responsible for the direction of an outsourced communications and engagement function.• Responsible for partnership management, corporate governance, stakeholder engagement and healthcare service promotion.• Directed communications strategy for key operational programmes including medicines management, optimisation and education.



Department of Health and Social Care

• United Kingdom
• Government Relations Services
• 700 & Above Employee

• Communications and Engagement Lead - National NHS Procurement Transformation Programme

  • März 2017 - März 2018

  Responsible for national strategic change communications and stakeholder engagement during the development of the Department of Health’s ‘Future Operating Model’ for the NHS Supply Chain - one of Government’s largest operational programmes focused upon transforming the £5.7bn NHS Supply Chain, achieving annual efficiency savings of £615m. Responsible for Programme communications and customer growth strategy, media relations, web development, events and engagement. Managing key stakeholder relationships for a large portfolio of NHS Trusts and Foundation Trusts (Acute/Mental Health/Ambulance/Community Trusts). Worked closely with NHS Trusts at CEO and Executive Board level providing information, guidance and support throughout strategic, financial, logistical change, quality and clinical improvement. Specific responsibility for dialogue and stakeholder engagement with Executive teams within the 223 NHS Trusts throughout England. Managed direct coordination with central government and private sector medical suppliers, while developing new working partnerships with organisations such as DHL and Crown Commercial Services.



The Hillingdon Hospitals NHS Foundation Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Interim Head of Communications and Marketing

  • Juli 2016 - März 2017

  Responsible for corporate communications, media relations and stakeholder involvement Responsible for corporate communications, media relations and stakeholder involvement



Camden Clinical Commissioning Group

• Hospitals and Health Care
• 1 - 100 Employee

• Interim Head of Communications, Engagement and Member Practice relations

  • Dez. 2015 - Juli 2016

  Member Practice relations and strategy, communications, stakeholder engagement, events and process managerment Member Practice relations and strategy, communications, stakeholder engagement, events and process managerment



University Hospitals Birmingham NHS Foundation Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Interim Head of Communications - Integrated Improvement programmes

  • Juni 2015 - Nov. 2015

  Directed communications and engagement activities for the Trust's organisational improvement programme; consisting of seven key programmes: Urgent Care, Scheduled Care, Culture and Engagement, Mortality, Governance and Information Management & Technology. Writing the communications strategy, and advising the Trust board. Instrumental in the development of a clear and concise communication strategy and activity plans for each of the programmes and their 24 projects Responsible for corporate communications activities for the Trust’s surgical services reconfiguration; managing stakeholder engagement, partnerships, media relations.Managed an intensive staff engagement programme and values re-launch and advised on the five year corporate strategy.



NHS Arden & GEM CSU

• United Kingdom
• Hospitals and Health Care
• 400 - 500 Employee

• Interim Head of Communications & Engagement

  • Mai 2014 - Juni 2015

  Responsible for strategic approach, communications, public engagement, media relations and the successful programme management of the Milton Keynes Healthcare Review - set up in early 2014 to generate options for delivering sustainable, high quality health services for the people of Bedford Borough, Central Bedfordshire and Milton Keynes.Responsible for the Review communications team and reporting directly to the MK Clinical Commissioning Group executive board and advising on programme strategy and direction. I worked closely with regional and national partners including Bedfordshire and Buckingham CCGs, NHS England, and the two national regulators - Monitor and the Trust Development Authority. I wrote the public engagement strategy and conceived and directed the creation of a robust stakeholder network focusing upon forging numerous partnerships with key community groups and third sector organisations to enable the Review to reach a wider demographic, specifically those stakeholders deemed 'seldom heard'. This programme achieved exceptional results - with over 20% of those contacted being under 34 (traditionally a hard age group to engage in dialogue).In just six months under my direction the programme achieved local press and online reach of 393,865 and 229,630 respectively with a social media following of over 7,000. I directed 42 community meetings, 7 public forums and direct dialogue with over 1600 stakeholders.After successfully transferring responsibility to a newly appointed in-house team I was seconded to direct communications, public engagement and media activities for the Healthier Northamptonshire programme; a local NHS improvement programme involving two hospital trusts, three clinical commissioning groups (CCGs), patient representative groups and third sector organisations.



NHS Central Eastern Commissioning Support Unit

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Interim Head of ICT Communications

  • Dez. 2013 - Mai 2014

  Directed the communications strategy, integrated marketing activity, organisational change management, culture development - conceived a staff engagement programme that enabled employees to interpret and define the organisation's values. Advised the Senior Management Team on corporate communications, stakeholder engagement, customer service development and values integration. Directed the communications strategy, integrated marketing activity, organisational change management, culture development - conceived a staff engagement programme that enabled employees to interpret and define the organisation's values. Advised the Senior Management Team on corporate communications, stakeholder engagement, customer service development and values integration.



Surrey and Sussex Healthcare NHS Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Interim Director of Change Management & Communications

  • März 2013 - Sept. 2013

  Played a leading role in the business transition from one Commissioning Support Unit (CSU) facing closure to the receiving regional CSUs. Managing the development of new Service Specifications and contractual negotiations while continuing to manage the strategic and operational relationships between the Commissioning Support Unit (CSU) and the Clinical Commissioning Groups (CCGs) to enable the delivery of high quality products and services that support strategic objectives and underpin the delivery of health and social care.



NHS Hampshire, Southampton and Isle of Wight CCG

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Interim Head of Strategic Communications and Engagement

  • Nov. 2012 - Feb. 2013

  NHS Commissioning Support South (responsible for 10 CCGs within Hampshire)Working on behalf of NHS Commissioning Support South I have helped lead the service for the ten Clinical Commissioning Groups (CCGs) within the Hampshire area - implementing the change management process from PCT to CCG.I have a specific focus upon West Hampshire CCG - the largest of the group; reporting directly to the executive and clinical board and am responsible for the communications, marketing public engagement, internet and social media strategy, service user and staff engagement, media relations and partnership development.NHS West Hampshire is one of the largest Clinical Commissioning Groups in England - serving a population of over 537,000 with responsibility for six major health service providers and 54 GPs practices.



Coventry and Warwickshire Partnership NHS Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Interim Head of Marketing, Communications and Partner Development

  • Feb. 2012 - Nov. 2012

  Acting as Strategic Marketing lead - Advised on brand positioning and visual identity, written the Trust's first integrated Communications & Marketing Strategy, their Stakeholder Engagement Strategy and Media programme. Leading on the integration of four key development projects including Integrated Marketing Activity, Stakeholder Engagement, Market Intelligence and Internal Communications, Staff Engagement and Organisational culture change.Assisting with the corporate 'Response to Tenders' process, the Business Development Strategy, the development of Partnerships and Strategic Alliances.



Royal Bank of Scotland Business

• United Kingdom
• Banking
• 700 & Above Employee

• Interim Senior Communications and Marketing Manager

  • Jan. 2011 - Dez. 2011

  The RBS group (NatWest and subsidiary brands including Coutts) is currently embarking upon a huge change programme centred upon re-inventing its brand identity as part of a strategy to build 'the UK's most helpful and sustainable bank'. To support this goal they need to simplify the business, re-engage with their customers, restore the pride of their employees and grow quality revenue. I was responsible for the successful communication of a major transformation programme across the retail division encompassing all channels and functions, supporting the delivery of new products to market – including packaged accounts and credit cards - developing and delivering engaging and creative communications strategies. I worked as a communications specialist coordinating and communicating key change projects such as a major account migration programme and a project to reduce corporate risk. This involves working with a variety of key stakeholders and internal channel delivery teams in order to delivery effective staff communications using a variety of channels. A major deliverable has been a key project to re-launch its packaged products (new Helpful Banking range) including its Select Silver and Black (Private banking) credit card product offering. This involved the management of a direct marketing and SMS programme to over 700,000 account holders.I have established and developed a major change ‘KYC’ (Know Your Customer) programme around anti-money laundering and fraud – raising awareness of the importance of due diligence and improving behaviours.



NHS Institute for Innovation and Improvement

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Interim Associate Communications Director

  • Feb. 2010 - Dez. 2010

  The NHS Institute supports the NHS to transform healthcare for patients and the public by rapidly developing and spreading new ways of working, new technology and world-class leadership.Responsible for the strategy behind a number of key Department of Health programmes to stimulate and support innovation within the NHS.My responsibilities include stakeholder management, media relations and media strategy, stakeholder management, online strategy and web development, brand development.Achievements:Wrote the marketing strategy, directed the development and launch of a website (www.challengeprizes.institute.nhs.uk) and successfully launched the NHS Innovation Challenge Prizes initiative; the most significant awards programme ever adopted by the health service;I directed the creation of a new search engine compliant website through a phased approach gaining excellent web positionsLaunched an extensive employee engagement programme despite extensive budget restrictions across the 1.3m NHS employees through a series of channels;Wrote the PR, media engagement and information governance strategy, defining resource requirements for delivery;Directed stakeholder/employee engagement programme, national media and key communications channels concentrated largely upon online and social media channels prior to the filming of a regional stakeholder engagement road-show and the planning of a national event.



Sandwell & West Birmingham NHS Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Interim Head of Change Communications

  • Sept. 2009 - Jan. 2010

  Serving a local registered population of approximately 320,000 Sandwell is one of the largest providers of hospital services in the West Midlands.Acting as strategic lead for the introduction of 'Putting People First’, the implementation of a Personalised Adult Care System across Sandwell as part of the Department of Health’s vision for public service delivery, ensuring that the region’s objectives for the transformation of services are met.I was tasked to deliver the ‘Personalisation Blueprint strategy; defining a transformation vision and providing a context for the delivery of services.Responsibilities: > Project Management and integrated communications> Brand strategy and development> Stakeholder engagement> Public and Media Relations, Market ResearchIn addition, I was initially responsible for managing the merger of two communications teams within the Adult Services and Health department.Achievements:I managed the integration of the ‘personalisation blueprint strategy’ - defining a transformation vision and providing a context for the delivery of services, working successfully with stakeholders; I planned a stakeholder consultation programme involving staff, community groups, businesses and service users;I managed the merger of two communications teams within the Adult Services and Health department, reviewing individual and team capabilities and redefining objectives; re-forming the marketing and communications function to meet future business requirements;I devised a fully-integrated marketing strategy and directed borough-wide implementation;I directed the internal communications programme ensuring that all employee groups were fully engaged;I managed an integrated change communications programme encompassing an internal communications campaign and external channels including the development of a new online enquiries portal and information hub.



NHS Information Centre

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Interim Communications & Change Management lead

  • Nov. 2008 - Sept. 2009

  Acted as communications lead for four key strategic programmes (detailed below) and providing strategic direction on integrated communications and stakeholder engagement programmes to support the delivery of the NHS IC corporate strategy Key responsibilities:The communication of a full range of relevant, high quality health care information as well as social care data generated by NHS IC for the Adult Social Care community and ensuring a coordinated approach around national projects and activities Managed the ‘Putting People First’ strategy and a series of regional workshops with Local Authorities compiling views on the questions raised within the Department of Health discussion document on PersonalisationDirected the strategy behind the 'National Adult Social Care Intelligence Service', a newly launched service supporting the delivery of Adult Social Care planning, commissioning and support services. Worked in partnership with the Association of Directors in Adult Social Services and Local Authorities.Developed the Information Centre’s online strategy, reviewed and develop the communications strategy across The Information Centre’s business critical work areas Represented department on strategic groups and project boardsProvided a professional, senior managerial planning, organisational and project management support for internal teams across the organisation Aided the future development of the IC brand, raising awareness and stakeholder perceptionsReviewed and developed the internal communications strategy across business critical work areas with a focus upon the development of a robust internal communications network involving the development of a new intranet, staff focus groups, and new communication tiersAdvised and influenced key stakeholders ensuring effective communication was developed within and between business programmesActed as communications lead for a series of key national NHS projects for the delivery of core objectives.



RIBA North East

• United Kingdom
• Architecture and Planning
• 1 - 100 Employee

• Marketing Director

  • Jan. 2008 - Nov. 2008

  The commercial arm of the RIBA, RIBA Enterprises is the leading online information provider to the UK construction industryResponsible for developing, implementing and maintaining the company’s online marketing strategy.Achievements:Change Management - Re-organised, re-structured and re-sited the marketing department following a long period of instability; assessing department performance, individual capabilities and existing expertise then re-focusing upon key objectives once a new reporting structure and organisational framework was in place following a successful move from London to Newcastle Established a cultural development programme and re-launched the company valuesConceived and directed the national launch of the businesses first commercial product for five years under the NBS brand; NBS Perspective an innovative software product for the construction professionalDirected a national PR and Communications campaign, staging regional seminars targeted at professional delegates and addressing controversial and contemporary industry issues – resulting in a 25% increase in website registrationsManaged the successful acquisition and business transfer of the ‘Einstein Network’ an online learning service offering – developing the online and integrated marketing strategy and directed a detailed research programmeOnline strategy – I devised an online marketing and search engine optimisation programme successfully increasing the level and effectiveness of engagement and transaction with customers and stakeholders.Internal communications and cultural change - established a cultural development and tailored internal communications programme re-wrote and re-launched the company values;



Colt Technology Services

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Head of Brand & Marketing

  • Jan. 2006 - Jan. 2008

  Responsible for group brand development, advertising and marketing communications channelsNotable achievements:Won ‘Best B2B Brand’ at the 2006 World Communication Awards (beating off opposition from O2, Orange and BT) Recognised for a series of highly successful customer care/loyalty programmes and channel marketing initiatives (involving regional press and direct marketing - led directly to an significant increased share of business, locally across key marketsRe-developed the COLT Telecom online presence – including interface design, content and customer interaction resulting in a significant growth in new business enquiries onlineDirected the introduction of new products to market and managed the development of a unique online customer experience model winning a variety of Outstanding Customer Experience awards Researched, created and launched new corporate brand mission and values Developed a cultural framework, creating greater brand awareness and ownership amongst employees Worked with diverse stakeholders to establish a new, dynamic cultural framework despite sustained headcount reductions and extensive restructuringDeveloped new brand/communications identity and directed European implementation through a series of integrated direct marketing campaigns Established a European sponsorship and lead generation programme resulting in an unprompted awareness increaseEstablished a customer experience strategy involving the integration of customer demographic profiling and bi-annual satisfaction surveys, brand tracking studiesResponsibilities included:Marketing strategy, customer & corporate communications (all channels), brand development, identity and brand experienceGroup advertising, media planningSponsorship strategyBrand tracking, competitor intelligence and market research, Brand protection (intellectual property protection)Internal communicationsPeople Management



SIRVA

• Director of Marketing (EMEA)

  • Juni 2003 - Dez. 2005

  Group companies included Pickfords (UK), Allied International, North American van lines, Transguard and North American logisticsManaged the entire European division with responsibility for 15 group companies (a turnover of £210 million).Established the new division setting up an office, consolidating remaining UK marketing operations into a fully operational, centralised team within 2 months Directed the introduction and development of the relatively unknown SIRVA corporate brand throughout the European acquisitions (in 14 European businesses within 6 months)Introduced a strategic, sponsorship programme with Wimbledon FC (Milton Keynes Dons) strengthening local business links and raising regional profile Defined and directed the national re-branding and re-launch of Pickfords, the UK’s largest removals brand with an infrastructure of 30 locations and 500 vehiclesDirected the re-design of all group customer communications literature, launching as a fully integrated European direct marketing initiative encompassing 8 primary country marketsRedefined and introduced an entirely new and interactive brand culture engendering a new sense of involvement and pride, resulting in a measured improvement in staff engagement Directed the strategy behind a series of marketing highly successful tactical direct marketing and press campaigns throughout the European B2B sector, resulting in a 12% increase in European turnoverDirected the emerging online strategy - Implemented the successful merger and development of the European online infrastructureDirected the feasibility study behind the centralisation of the customer service function, resulting in the creation of a national call centre operation saving in excess of £20m (almost 20% of turnover)Responsibilities included: advertising and marketing strategy, all group marketing communications and development of all customer channels, customer experience, brand development, market research, corporate sponsorship



npower

• United Kingdom
• Utilities
• 700 & Above Employee

• Head Of Brand Marketing

  • Juli 1993 - Juni 2003

  Managed brand strategy, identity and development for all group companies, directed market research and sponsorship. Directed customer communications strategy (acquisition and retention campaigns).I created the npower brand, now one of the UK’s major essential services identities. Managed the launch strategy, building unprompted national awareness from 0% to 76% in two years and a value of £110mI created npower’s parent company brand, Innogy, formally National Power, managing an entire re-brand throughout the group.I negotiated and directed the strategy behind the sponsorship of the npower Test Series, now one of the UK’s most successful corporate sports sponsorships. Managed event management through to community relations, PR activities, media liaison and sports marketing. I directed and implemented the sponsorship of the Ideal Home Show 2002-2005 resulting in an annual increase £18m increase in sales in the first year with a strategic regional communications campaign that achieved a dramatic 20% increase in awareness.Implemented and developed the sponsorship of the television drama ‘The Bill’ including all C4 home-related programmesI launched npower’s first non-energy product, ‘npower telephone’, a combined phone/mobile package with two telecoms providers. Signed up over 110,000 new accounts in the first 18 months.In 2001, created and launched ‘Juice’ the UK’s first environmentally-friendly electricity product (a unique collaboration with Greenpeace) gaining 18,000 customer in four months after launch.Managed two major regional ‘brand transition’ projects following the acquisitions of regional suppliers Yorkshire Electricity and Northern Electric – representing a customer base of over five million. Directed the creation and development of a national call centre, a £1.6m acquisition and restructuring project.Established and developed npower’s first online electrical home shopping website launched to over three million customers throughout the UK).



Cogent

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager/Director

  • Jan. 1983 - Jan. 1993

  Formative years spent within advertising and creative sector. Ten years within the advertising, marketing and print sector, starting as an creative designer, and later moving into account management (for Parade Marketing - Birmingham (Account Manager) and as an Account Director for Cogent Advertising – Meriden, handling advertising, marketing, press and direct marketing campaigns for a diversity of high profile clients (including Land Rover, Cadburys, BT and British Gas), before moving to the client side