Wataru Matsuno

Growth Marketing Manager at Zig-zag, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Tokyo, Tokyo, Japan, JP
Languages
  • 日本語 Native or bilingual proficiency
  • 英語 Limited working proficiency

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Chris Sachs

Wataru Matsuno is an outstanding person and very smart SEO. I was fortunate to have Matsuno-san as a client while he worked for Crossfinity and was always impressed with his kind nature, intelligent approach to SEO and his overall ability to understand and problem solve challenges in digital media. As a presenter, he is highly engaging and has the ability to connect with sometimes challenging audiences. I have seen Matsuno-san present both in Japan and the United States (in English) proving his wide range of capabilities to educate and entertain an international community of SEOs. Any company would be lucky to have Wataru Matsuno as part of their team!

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Credentials

  • seoClarity User Certification Program
    seoClarity
    Jul, 2017
    - Oct, 2024
  • Inbound Certified
    HubSpot Academy
    Dec, 2018
    - Oct, 2024

Experience

  • Zig-zag, Inc.
    • Japan
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Growth Marketing Manager
      • Apr 2021 - Present

      I'm working for zig-zag.Inc which is a leading start-up company in Cross-border e-commerce industry as full stack marketer As Growth Marketing Manager, I'm driving our busuiness throgh BtoB(WorildShoppingBIZ) with Japanese merchants and BtoC(WorldShopping) with worldwide customers, both sides marketing activities. -Planning GTM Strategy -Marketing Ops -Lead/Demand Generation -Inside Sales -Customer Success(we called "Shop Success") Capability ・Team Builiding＆Management ・Planning GTM Strategy ・Seminar(ZOOM)・PartnerAlliance ・Content Marketing(Writing/SEO/Editing/) ・Ads campagin management（Google,facebook,Twitter,Reddit) ・Social Media managament (fb,twitter,Instagram,Tiktok,Pinterest,Douyin,Wechat,Weibo,Sprout Social) ・Marketing Automation (Pardot,Salesforce MarketingCloud,HubSpot) ・CRM（Salesforce,HubSpot） ・Analytics&BI（Goolge Analytics・Google Search Console/Microsoft Clarity/Looker Studio/DWH-Amazon Redshift/SQL） ・UI/UX and Collaboration Tool（Figma/Canva/Notion/Monday.com/） Show less

  • transcosmos research and development Inc.,
    • Japan
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager/Senior Cousultant /Project Manager
      • Apr 2019 - Feb 2021

      ・Managing Marketing Division ・Project Manager ・Development of New Business -Developing new business and systems with engineering team https://t-rnd.com/ -B2B Marketing (HubSpot..) https://t-rnd.com/News/D/hubspot-partnership -E-Commerce(Shopify...) https://www.shopify.jp/blog/partner-case-studies-transcosmos-rnd We're partner of world famous great solutions "Shopify" and "HubSpot". And I've had so many experience to talk in webinar to evangelize it. https://t-rnd.com/News/D/crossborder_webinar https://www.trans-plus.jp/blog/report/20200826_d2c_report03 Show less

  • トランスコスモス株式会社（transcosmos inc.）
    • Marketing Department Manager
      • Jan 2018 - Mar 2019

      Department Manager Of Demand Generation Marketing Division -B2B MarketingManager -Lead/Demand Generation -Media Editor-in-chief -Inside Sales BtoB Marketing/Strategy/Content-Writing/SEO/Editing/BI Analytics/Alliance/SNS/MA/CRM https://www.trans-plus.jp/ since my managing strategy and tactics... Overall traffic・user: YoY over 370% Organic traffic: YoY over 400% especially, my strong point is to improve through organic search and social media Department Manager Of Demand Generation Marketing Division -B2B MarketingManager -Lead/Demand Generation -Media Editor-in-chief -Inside Sales BtoB Marketing/Strategy/Content-Writing/SEO/Editing/BI Analytics/Alliance/SNS/MA/CRM https://www.trans-plus.jp/ since my managing strategy and tactics... Overall traffic・user: YoY over 370% Organic traffic: YoY over 400% especially, my strong point is to improve through organic search and social media

  • Crossfinity Inc.
    • SEO Evangelist
      • Apr 2016 - Dec 2017

      ■PerformanceSeminer・CrossForum（https://goo.gl/uJYKXT）・Clarity'16（https://goo.gl/uMfQaE/）・20th In-house SEO Meetup（https://goo.gl/HdNR5p）Workshop for enterprise・Bizreach（https://goo.gl/xdo6F9）・Rakuten・OPT・PlatformID・Minnano Wedding（http://blog.crossfinity.co.jp/post/158426869877/seoev20170315）・s1o interective■e-learning trainer・Lynda.com（Linkedin Learning）https://www.lynda.jp/trainers/wataru-matsunohttps://www.lynda.jp/courses/seo-fundamentals Show less

    • SEO Specialist
      • Jan 2015 - Mar 2016

      東京本社Division Manager

    • SEO Manager
      • Jan 2012 - Dec 2014

      東京本社Division Leader

    • SEO Sales ＆ Consultant
      • Oct 2012 - Aug 2013

      startup Fukuoka office福岡営業所立ち上げ

    • SEO Sales ＆ Consultant
      • May 2010 - Oct 2012

      startup Osaka office大阪営業所立ち上げ

  • Opt Inc.
    • United States
    • SEO Sales & Consultant
      • Jan 2008 - Mar 2010

Education

  • 東京学芸大学 / Tokyo Gakugei University
    Education
    2003 - 2007

Community

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