Senior Product Manager

• Jun 2023 - Present

Senior Product Manager

• Jan 2022 - Sep 2023

Delivered products that provide outstanding customer experience as a key member of the Workflow team for Yahoo’s industry-leading advertising platform (DSP). In my first year, shipped a major cross-functional migration feature impacting billing & payment experience for 8,000 global advertisers worth roughly $140MM in revenue. -- Shaped the product roadmap for two important domains by evaluating which needs & solutions would have the greatest impact on customer experience and profitability -- Lead product definition, authored detailed product requirements, use cases, acceptance criteria and product development material in order to build shared understanding of the problem & solution spaces -- Collaborated closely with stakeholders across the organization from Sales to Legal to Finance to secure consensus Show less

Principal Consultant (Product)

• Jan 2020 - Jan 2022

Expanded product practice for award-winning consulting agency. Designed and executed rigorous technology procurement process to secure new ad tech partners for a leading B2B company. Outcome will save the client an estimated 10% on programmatic media and allow them to deprecate a resource-intensive proprietary bidding product. -- Partnered with cross-channel stakeholders to develop RFP questionnaire aligned with business goals and product roadmap -- Gathered and prioritized requirements from business and engineering organizations using scrum-based methodologies such as stakeholder interviews and MuSCoW exercises -- Obtained buy-in and alignment on path forward from client stakeholders Show less

Product Manager

• Feb 2017 - Feb 2020

Launched new programmatic advertising platform (DSP) for a B2B software company, leading a high-functioning scrum team through all phases of development. Under my leadership, programmatic advertising revenue grew from $250k in 2017 to $1.3M in 2018 to $3.6m in 2019. -- Maintained a product roadmap, implemented key features and planned iterations and sprints -- Wrote and prioritized user stories to align to product features -- Accepted user stories within the guidelines and milestones of the product roadmap Show less

Principal Consultant (Product)

• Oct 2013 - Feb 2017

Launched a new consultancy that is part digital strategy agency and part technology shop committed to helping Democratic candidates and progressive causes build support online. Spearhead's is thesis simple: smart, resourceful use of technology management can make sophisticated marketing and analytics products accessible to an entirely new class of electoral and public affairs clients. -- Designed and managed creation of an intuitive CMS-like platform to automate client email production, eliminating the need for hand-coding on nearly all client outbound marketing email -- Designed a containerized product for launching new client websites using Vagrant, Twitter Bootstrap, CraftCMS, and Stripe -- Introduced a 1-click email-your-legislator feature that increased conversion from 1.97% to 2.7% Show less

Senior Account Executive

• Nov 2012 - Oct 2013

Lead digital advocacy practice, bringing data-driven campaigning to a range of CSR, non-profit, and issue-oriented clients. Current projects include: • DC Entertainment's innovative, crowdfunded We Can Be Heroes famine relief project • Digital issue lead for Gasland 2, premiering July 8 on HBO • Strategic web re-design for Futures Without Violence Lead digital advocacy practice, bringing data-driven campaigning to a range of CSR, non-profit, and issue-oriented clients. Current projects include: • DC Entertainment's innovative, crowdfunded We Can Be Heroes famine relief project • Digital issue lead for Gasland 2, premiering July 8 on HBO • Strategic web re-design for Futures Without Violence

New Hampshire Digital Director

• Mar 2012 - Nov 2012

Built a world-class digital program to help the president of the United States win the crucial battleground state of New Hampshire. Worked closely with other members OFA New Hampshire’s senior staff, border state leadership, and the digital team in OFA’s Chicago headquarters to deliver New Hampshire’s four electoral votes. Goals and Metrics: • Worked closely with senior staff in-state and Chicago digital leadership to create long-range digital campaign plan for New Hampshire • Set aggressive long-term growth goals for in-state digital audience • Provided detailed weekly, monthly, and quarterly reports on progress-to-goal • Used data to inform strategy, set departmental priorities, and inform decisions about how best to deploy staff and resources. Email and SMS strategy: • Requested and scheduled mobilization email sends based on state priorities • Worked closely with Chicago email team to draft email and SMS copy and create daisy-chain user flow of sign-up pages and auto-responders assets • Collaborated with relevant department heads to define audiences • Worked with data director to build a highly targeted recipient universe Content Strategy: • Adapted OFA’s national narrative to New Hampshire through highly localized content • Developed a routinized system across multiple departments for generating high quality content • Ensured our content was always on message, urgent, legally compliant, and contained an ask • Established content creation goals for field team to support in-state content "echo-chamber" Inter-Departmental Support: • Played a vital role on senior staff meetings by defining how digital tools could be used to support efforts statewide • Provided digital support to all other departments in-state, from training to graphic design to photography to web development. Show less

Customer Experience Manager

• Mar 2011 - Mar 2012

Oversaw customer experience strategy and relationship management for a startup web company focused on cultivating art collection to the masses through low cost, limited edition prints from emerging artists. • Responsible for maintaining excellent customer experience, creating positive outcomes from challenges • Created, developed and maintained customer relationships through support • Collaborated with Chief Architect and dev team to improve visitor flow visitor flow on site • Responsible for reporting and forecasting customer service volume • Supervised customer service agents Show less

Apple Specialist and Special Projects Manager

• Aug 2009 - Jan 2011

Created an innovative social media-driven playlist contest to deepen brand ties to music production community • Developed campaign goals and metrics for success • Coordinated celebrity relationship and ghost-wrote celebrity content • Project-managed web developers and content creators Other general responsibilities included: • Writing social media content for brand profiles • Writing press releases and pitching events to reporters and bloggers • Creation of advertising copyediting company blog Show less

Freelance Reporter

• 2011 - 2011

Produced pieces of original reporting the impact of legislation and policy on science and technology.Each piece was typically 500 words and including at least two original quotes. All stories awarded on pitch-basis, required a network of sources and a knowledge of the area. Produced pieces of original reporting the impact of legislation and policy on science and technology.Each piece was typically 500 words and including at least two original quotes. All stories awarded on pitch-basis, required a network of sources and a knowledge of the area.

Lead Instructor

• Apr 2009 - Aug 2009

Contributor, Wonkette

• May 2007 - Feb 2008

Wrote between 3 to 5 (usually funny) posts on the latest breaking political news for what was, at the time, the web's top satirical blog, part of the Gawker Media family. It was a really, really, really great gig. Wrote between 3 to 5 (usually funny) posts on the latest breaking political news for what was, at the time, the web's top satirical blog, part of the Gawker Media family. It was a really, really, really great gig.

Site Updater and Contributor

• 2007 - 2008