Experience

Magical Minds

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Senior Manager Content and Digital Strategy

  • Jul 2018 - Present

  Karāchi, Sindh, Pakistan Content Strategy Leadership: Formulate and execute a dynamic content strategy, ensuring alignment with organizational objectives. Direct the creation and distribution of impactful content across various platforms. Digital Strategy Management: Lead end-to-end digital strategy initiatives, including SEO, SEM, and social media campaigns. Drive brand visibility and audience engagement through innovative and targeted digital approaches. Campaign Optimization: Utilize data-driven… Show more Content Strategy Leadership: Formulate and execute a dynamic content strategy, ensuring alignment with organizational objectives. Direct the creation and distribution of impactful content across various platforms. Digital Strategy Management: Lead end-to-end digital strategy initiatives, including SEO, SEM, and social media campaigns. Drive brand visibility and audience engagement through innovative and targeted digital approaches. Campaign Optimization: Utilize data-driven insights to optimize digital campaigns, resulting in better brand awareness, visible market presences and higher sales. Continuously refine strategies to enhance performance and meet or exceed key performance indicators (KPIs). Team Leadership & Development: Manage and mentor a high-performing team, cultivating a collaborative and creative work environment. Conduct regular training sessions to elevate team skills in content creation and digital strategy. Cross-Functional Collaboration: Collaborate with cross-functional teams to align content and digital strategies with broader organizational goals. Contributed to Magical Minds and its clients leading to secure more leads and generating more sales from Marketing mediums. Budget Management: Develop and manage annual budgets for content and digital strategy initiatives, optimizing resource allocation. Successfully maintained campaigns within budget while achieving substantial ROI. Achievements: Recognized for outstanding contributions and leadership in content and digital strategy, contributing to the success of the organization.

• Digital Marketing Manager

  • Mar 2014 - Jun 2018

  Karachi, Pakistan



My Oriflame Lounge

• Pakistan
• Personal Care Product Manufacturing

• Independent Beauty Business Consultant

  • Sep 2014 - Present

  Karachi, Pakistan



Wajeeha's Offical Blog

• Blog Onwer and Manager

  • Mar 2007 - Present

  Karachi Manager, Designer and Writer.



Futafut Services

• Pakistan
• Internet Marketplace Platforms
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2022 - Aug 2023

  Karāchi, Sindh, Pakistan



Server4Sale LLC

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Executive - Social Media Marketing

  • Dec 2011 - Mar 2014

  Karāchi, Sindh, Pakistan



Writers' Bliss

• Concept Writer/Editor and Social Media Expert

  • May 2009 - Nov 2011



Elite Hubbers

• Freelance Writer

  • Feb 2008 - Apr 2009



Writing Right

• Freelance Writer

  • Oct 2007 - Jan 2009