Director of SEM Operations

• Mar 2021 - Present

SEM Operations Manager

• May 2019 - Mar 2021

•Manage a team of Digital Account Architects that are responsible for continued management of clients’ SEM campaigns as well as optimizations to spend budget as efficiently as possible•Responsible for managing Google & Microsoft Ads Partner relationships for the agency. This included leading Beta tests, rolling out new products to teams, and forecasting quarterly spend projections.•Developed and executed various digital marketing strategies for Tier 3 automotive clients in all markets•Mentored and coached team members on advertising best practices and provided industry knowledge to ensure proper strategies were put into place

Digital Media Buyer

• Jun 2017 - Apr 2019

•Develop, activate, and optimize Display and Search campaigns within advertising platforms such as Google Ads, Microsoft Ads, Yahoo Gemini, etc. that drive traffic to our proprietary software applications•Conduct market and competitor research to be leveraged with our advertising campaigns to help maximize gross profit•Aggressively test new landing pages and Ads to maximize our CTR and Conversion Rates•Manage over $300K in advertising spend daily with other members of the media buying team•Identify new network opportunities to diversify distribution and drive company growth

Advertising Strategist

• Jan 2016 - Jun 2017

• Leveraged Google Adwords, Bing Adcenter, and Kenshoo to optimize digital marketing campaigns to stay ahead of the competition• Analyzed data and made appropriate changes in order to trend in the right direction• Conduct weekly and monthly calls with clients to show performance and metrics• Manage over 1.2 million dollars in Advertisement spend annually for Automotive Dealers across the country• Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis, geo-targeting, and spend ratio• Display advertising & PPC advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations

Logistics Specialist

• Mar 2015 - Dec 2015

• Responsible for managing logistics activities while meeting business requirements and concentrating on cost reduction.• Process GE Healthcare shipments in Oracle’s Transportation Management (OTM) System.• Ensuring our clients’ shipments load and deliver at the requested dates and times.• Consult with carriers to obtain the best possible transportation rates.• Participate in conference calls and meetings with project managers to create more efficient methods to ensure our clients’ meet their logistics needs.

Certified Designee/Franchisee

• Jul 2014 - Mar 2015

Student Athlete

• Aug 2010 - May 2014

Gymnastics Coach/Counselor

• Jul 2013 - Jul 2013

Gymnastics Instructor

• Aug 2008 - Jul 2010

Worked with children from ages 6 to 18. My responsibility and obligations were to help kids stay in a friendly and safe environment where they can learn and have fun. As a gymnastics instructor you need to be able to take on a leadership role and to lead by example. Worked with children from ages 6 to 18. My responsibility and obligations were to help kids stay in a friendly and safe environment where they can learn and have fun. As a gymnastics instructor you need to be able to take on a leadership role and to lead by example.