Waseem Khan
Marketing & Communications Lead at SAANS Health- Claim this Profile
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Bio
Credentials
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Accessibility for Ontarians with Disabilities Act (AODA) Overview and Standards Certification
OSGNov, 2021- Nov, 2024 -
Salesforce Certified Marketing Cloud Administrator
SalesforceAug, 2020- Nov, 2024 -
Salesforce Certified Marketing Cloud Email Specialist
SalesforceMay, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleSep, 2020- Nov, 2024
Experience
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SAANS Health
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United States
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Software Development
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1 - 100 Employee
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Marketing & Communications Lead
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Dec 2020 - Present
Saans Health is redefining Health Value Chain with Artificial Intelligence. Saans Health's AiQ platform provides real world data insights, enabling health leaders to go beyond and make new discoveries, predicting onset of CCD, identifying hidden rising risk, containing cost and creating enhanced care experiences. Saans Health is redefining Health Value Chain with Artificial Intelligence. Saans Health's AiQ platform provides real world data insights, enabling health leaders to go beyond and make new discoveries, predicting onset of CCD, identifying hidden rising risk, containing cost and creating enhanced care experiences.
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CRM Mentors
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United States
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Non-profit Organizations
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Mentor
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Apr 2020 - Present
Global non-profit movement to help transform careers of experienced Salesforce professionals by creating affordable mentoring platform, connecting professionals with qualified mentors.• Joined as a mentee to develop a career path via Salesforce Trailblazer Community• Developed website content in collaboration with Mentor-in-Chief• Participated in creating Mentor/Mentee journey maps Global non-profit movement to help transform careers of experienced Salesforce professionals by creating affordable mentoring platform, connecting professionals with qualified mentors.• Joined as a mentee to develop a career path via Salesforce Trailblazer Community• Developed website content in collaboration with Mentor-in-Chief• Participated in creating Mentor/Mentee journey maps
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Quark Expeditions
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United States
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Travel Arrangements
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100 - 200 Employee
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Operations
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Jul 2019 - Mar 2020
• Collated and analyzed CSAT surveys for Arctic 2019 season, generating reports for leadership team and publishing on company intranet.• Created content for Quark On-board Sustainability Program in-house using Adobe Creative Suite skills• Completed Quark Online Shop Web Audit Review, sharing recommendations to Merchandise and Revenue Team. • Collated and analyzed CSAT surveys for Arctic 2019 season, generating reports for leadership team and publishing on company intranet.• Created content for Quark On-board Sustainability Program in-house using Adobe Creative Suite skills• Completed Quark Online Shop Web Audit Review, sharing recommendations to Merchandise and Revenue Team.
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Emaar
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United Arab Emirates
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Real Estate
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700 & Above Employee
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Senior Manager Marketing
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Dec 2016 - Mar 2018
• Emaar corporate website content, featuring new brand identity and content for key property destinations.• Project-managed successful delivery of the Destination Video Content Production for Dubai Creek Tower & physical Customer Journey Experience at Sales Centre. • Successfully led product launches, sales promotions and tactical campaigns with partner business verticals • Developed the content strategy and social media strategy for 2018.• Worked on customer segmentation analysis and guidelines definitions for Emaar properties • Managed a team of professionals across functional areas like events, digital marketing, design & production, PR & Media, CRM and Sales Support.• Secured National Geographic 2-season documentary series deal on Dubai Creek Tower, from an initial 45-min single feature idea.
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Founder
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Sep 2015 - Nov 2016
Founded Juxtapose IMC, a start-up focusing on providing communications and content solutions to SMEs aspiring to enhance engagement with customers and B2B partners. Founded Juxtapose IMC, a start-up focusing on providing communications and content solutions to SMEs aspiring to enhance engagement with customers and B2B partners.
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Emaar
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United Arab Emirates
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Real Estate
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700 & Above Employee
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Marketing Manager - Burj Khalifa
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Nov 2009 - Sep 2015
• Led Burj website design and online ticketing experience project with commissioned agency on the concept ‘160 stories about 160 storeys’, project achieved successful integration of multiple entertainment offerings on one platform.• Coordinated on-ground Burj Khalifa launch event live media broadcast, with distribution reach of 9M viewers globally.• Collaborated with Google Maps International team on Burj Khalifa Google Street View Project. The project was a partnership conceived by Google MENA and Burj Khalifa, which resulted in re-engineering of the Streeview technology, used for the first time for a vertical structure. The Ruler of Dubai, Sheikh Mohammed Bin Rashid Al Maktoum officially launched the project in June 2013.• Led the launch of At the Top Burj Khalifa SKY attraction, including development of experiential Audio/ Video and Interactive elements of premium observation deck located at Level 148. Conceived the branding and the launch campaign, including production of a TVC and managing the Guinness World Record Adjudication in time for the launch.• Managed production of 3 Burj Khalifa Documentaries, managing legal and commercial terms on documentary projects for National Geographic Channel, BBC One, Discovery Channel, Vox & Pro Seiben.
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Percept Gulf
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Nov 2007 - Nov 2009
• Managed brand portfolio: Mazda, Ziebart, CTC Group, Al Kabeer Foods, Firstnet, G2000, Bossini and Carters.• Planned and produced support materials in terms of signage and POS; in close coordination with Media and Publications ensuring advertising material deadlines.• Worked on Mazda CX-9 (SUV) launch campaign and event in Dubai. • Managed brand portfolio: Mazda, Ziebart, CTC Group, Al Kabeer Foods, Firstnet, G2000, Bossini and Carters.• Planned and produced support materials in terms of signage and POS; in close coordination with Media and Publications ensuring advertising material deadlines.• Worked on Mazda CX-9 (SUV) launch campaign and event in Dubai.
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IFFCO Group
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United Arab Emirates
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Food and Beverage Manufacturing
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700 & Above Employee
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Account Executive
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Jul 2005 - Nov 2007
• Acted as a communications partner of the client/ brand team, providing regular innovative ideas to maintain and elevate the brand image through effective ATL/ BTL marketing, along with trade support material.• Managed retail POS and branding development and production, in coordination with vendors for timely installation of designed kiosks and stands. • Acted as a communications partner of the client/ brand team, providing regular innovative ideas to maintain and elevate the brand image through effective ATL/ BTL marketing, along with trade support material.• Managed retail POS and branding development and production, in coordination with vendors for timely installation of designed kiosks and stands.
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Education
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2020 -
Trailhead by Salesforce
Ranger -
2003 - 2005
University of Mumbai
Master of Business Administration (M.B.A.), Marketing Communications -
2000 - 2003
University of Mumbai
Bachelor's Degree, Bachelor of Management Studies - Marketing Communications
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