Experience

LGIM America
• United States
• Investment Management
• 100 - 200 Employee
• Internal Communications Specialist

  • Jan 2021 - Present


Serafin & Associates, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Dec 2017 - Jan 2021

  ● Proactively responded to crisis situations for clients in the construction and healthcare industries ○ Developed and executed all communications to internal and external stakeholders including website development, press releases, social media, reactive media responses and engaging with public officials ○ Organized and facilitated events including public hearings and community outreach that engaged opposition groups with approximately 10,000 members, leading to the successful approval of permit applications ● Created and developed Corporate Social Responsibility (CSR) website for the nation’s largest producer of construction aggregates that acts as a resource for its 8,700 employees, thousands of community partners and various stakeholders ○ Planned and coordinated filming across the United States and Mexico to capture content to support website ○ Collaborated with top executives to ensure satisfaction with CSR initiative launch ○ Wrote website copy expressing company’s commitment to the community, environment, sustainability, and safety and health of their employees and neighbors ○ Managed contract workers involved in project including website developers, graphic designers, and film production staff ● Engaged with public sector client to promote the legislative agendas of 33 municipal governments through website development and social media presence, informing over 1.2 million constituents of issues that affect them ● Produced content and executed posts on multiple client’s social media accounts in an effort to promote their business initiatives and community outreach to nearly 4,000 followers ● Developed public affairs strategies for clients to work with and align goals with 176 Illinois legislators in the General Assembly, Mayor of Chicago and 50 Chicago aldermen ● Wrote press releases and pitched media resulting in over 100 news stories for clients in the publishing, transportation and retail industries Show less



Golden Surrogacy

• United States
• Individual and Family Services
• 1 - 100 Employee

• Communications Director

  • Nov 2016 - Mar 2017

  • Researched online communities to identify influencers and execute outreach strategies by: o Developing “Golden Gossip” section of website: a source for all news related to surrogacy, IVF, and LGBT o Establishing monthly podcasts by developing content, recording, and editing using Adobe Audition o Draft and edit blog of Program Director discussing topics and issues regarding surrogacy and IVF • Created and implemented social media strategies across several verticals conceptualizing new ideas for social media content • Increased social media growth by developing image and video content for social media channels using Adobe Illustrator, Photoshop, and Premiere Pro o Over a four-month period increased Twitter followers by 12%, Twitter profile visits by 203%, and tweet impressions by 687% through cross-promotional and hashtag marketing strategies o Developed and implemented Instagram profile, increasing marketing reach to 65 new followers o Grew 360 new Facebook likes over a four-month period by financially boosting posts to increase presence and reach • Recruited Intended Parents and Surrogates by: o Attending and hosting Meetup gatherings for LGBT, mothers, and those struggling with infertility o Representing Golden Surrogacy at LGBT networking events and fertility clinics o Forming and maintaining partnering relationships with local OBGYN offices through personal visits and calls o Establishing a brochure for potential surrogates using Adobe InDesign and supplying them at Meetup events Show less



State of Illinois

• Government Administration
• 700 & Above Employee

• Press Assistant at Office of Illinois Governor

  • Feb 2016 - Oct 2016

  • Champion of social media tools and technologies including Twitter, Facebook, and YouTube for the Governor o Develop unique content and implement successful social media programs, establishing online presence and brand awareness o Over a six month period, increased social media followers by 39% and daily Twitter likes by 87% • Monitor news media coverage for the Governor, state agencies, and Illinois politicians then create daily reports and disseminate them to the Governor and staff • Field requests for interviews and comments from the Governor and provide clarification on previous statements • Assist the Press Secretary with obtaining news coverage for events, ensuring accuracy and alignment of the Governor’s statements, and other duties as requested • Draft and copy-edit press releases, op-eds, and speeches Show less



Mid-West Family Broadcasting

• United States
• Advertising Services
• 1 - 100 Employee

• Sales and Marketing Assistant, Internship

  • May 2015 - Jun 2015

  • Created a Mid-West Family Broadcasting marketing booklet and updated sales tools for seven Account Executives to secure new business prospects for radio advertising • Supported General Sales Manager and Account Executives in developing branding strategies for four local businesses • Assisted General Sales Manager and Account Executives in conducting Customer Needs Analysis • Aided General Sales Manager with the planning, execution, and facilitation of “Advertising Simplified” Seminar in which one hundred potential and current clients attended Show less



Illinois State University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Jan 2014 - May 2015

  • Research Assistant to the Associate Dean for Research, Mennonite College of Nursing o Researched PhD and Doctorate of Nursing Programs across the country and their entrance/interviewing requirements, class sizes, teaching methods, and dissertation support o Researched Best Practices in Supporting Faculty Research, Measuring Research Productivity, and Practices Promoting Research • Teaching Assistant for four Graduate Courses to include proctoring examinations and evaluations, creation of quizzes and surveys, and managing the course website comprised of the syllabus, schedule, course content, and gradebook Show less



Regional Office of Education, Sangamon County

• Intern

  • Jun 2012 - Aug 2013

  • Electronically fingerprinted/background checked seventy-five substitute teachers and Sangamon County employees weekly • Registered and renewed fifty teaching certificates and individuals for the GED weekly • Electronically fingerprinted/background checked seventy-five substitute teachers and Sangamon County employees weekly • Registered and renewed fifty teaching certificates and individuals for the GED weekly



Lincoln Land Community College

• United States
• Higher Education
• 400 - 500 Employee

• Special Needs Assistant

  • Aug 2011 - May 2012

  • Tutored special need students to include writing notes and mentoring • Independently administered verbal tests and quizzes based on student confidential Individualized Education Program (IEP) • Tutored special need students to include writing notes and mentoring • Independently administered verbal tests and quizzes based on student confidential Individualized Education Program (IEP)