Warren Gibbon
Digital Marketing Manager at Numinus- Claim this Profile
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Bio
Mandy R.
I somehow was lucky enough to land into a team that was working with Warren during my time at Yardstick Services. I had the pleasure of working with Warren for two years during his consulting role overseeing SEO strategies and digital marketing. During this time his knowledge and ability to derive effective solutions and strategies proved to be invaluable. He’s able to seamlessly marry ideas and research insights as well as clearly and efficiently communicate this to clients. I was able to learn so much from him and he’s become invaluable to me and the success of projects that we get to work on together. I would highly recommend Warren for your SEO and digital marketing needs - we would all be so lucky to have someone like Warren on your team.
Andrew Manouk, MBA
I had the pleasure of working with Warren at Bam Strategy, a digital marketing agency in Montreal, QC. During our time working together, Warren was a great team player. His passion and knowledge in digital was evident from the very first day. I was lucky enough to sit next to Warren, as I was able to learn so much from him. His can do mentality and positive attitude were contagious throughout the office. Warren is proactive, results oriented, extremely responsible and a real pleasure to work with. I wish him all the best in his future endeavours.
Mandy R.
I somehow was lucky enough to land into a team that was working with Warren during my time at Yardstick Services. I had the pleasure of working with Warren for two years during his consulting role overseeing SEO strategies and digital marketing. During this time his knowledge and ability to derive effective solutions and strategies proved to be invaluable. He’s able to seamlessly marry ideas and research insights as well as clearly and efficiently communicate this to clients. I was able to learn so much from him and he’s become invaluable to me and the success of projects that we get to work on together. I would highly recommend Warren for your SEO and digital marketing needs - we would all be so lucky to have someone like Warren on your team.
Andrew Manouk, MBA
I had the pleasure of working with Warren at Bam Strategy, a digital marketing agency in Montreal, QC. During our time working together, Warren was a great team player. His passion and knowledge in digital was evident from the very first day. I was lucky enough to sit next to Warren, as I was able to learn so much from him. His can do mentality and positive attitude were contagious throughout the office. Warren is proactive, results oriented, extremely responsible and a real pleasure to work with. I wish him all the best in his future endeavours.
Mandy R.
I somehow was lucky enough to land into a team that was working with Warren during my time at Yardstick Services. I had the pleasure of working with Warren for two years during his consulting role overseeing SEO strategies and digital marketing. During this time his knowledge and ability to derive effective solutions and strategies proved to be invaluable. He’s able to seamlessly marry ideas and research insights as well as clearly and efficiently communicate this to clients. I was able to learn so much from him and he’s become invaluable to me and the success of projects that we get to work on together. I would highly recommend Warren for your SEO and digital marketing needs - we would all be so lucky to have someone like Warren on your team.
Andrew Manouk, MBA
I had the pleasure of working with Warren at Bam Strategy, a digital marketing agency in Montreal, QC. During our time working together, Warren was a great team player. His passion and knowledge in digital was evident from the very first day. I was lucky enough to sit next to Warren, as I was able to learn so much from him. His can do mentality and positive attitude were contagious throughout the office. Warren is proactive, results oriented, extremely responsible and a real pleasure to work with. I wish him all the best in his future endeavours.
Mandy R.
I somehow was lucky enough to land into a team that was working with Warren during my time at Yardstick Services. I had the pleasure of working with Warren for two years during his consulting role overseeing SEO strategies and digital marketing. During this time his knowledge and ability to derive effective solutions and strategies proved to be invaluable. He’s able to seamlessly marry ideas and research insights as well as clearly and efficiently communicate this to clients. I was able to learn so much from him and he’s become invaluable to me and the success of projects that we get to work on together. I would highly recommend Warren for your SEO and digital marketing needs - we would all be so lucky to have someone like Warren on your team.
Andrew Manouk, MBA
I had the pleasure of working with Warren at Bam Strategy, a digital marketing agency in Montreal, QC. During our time working together, Warren was a great team player. His passion and knowledge in digital was evident from the very first day. I was lucky enough to sit next to Warren, as I was able to learn so much from him. His can do mentality and positive attitude were contagious throughout the office. Warren is proactive, results oriented, extremely responsible and a real pleasure to work with. I wish him all the best in his future endeavours.
Credentials
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Adwords Certified
GoogleApr, 2018- Nov, 2024 -
Google Analytics
GoogleJul, 2014- Nov, 2024
Experience
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Numinus
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Canada
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing Manager
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Oct 2022 - Present
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HEXO Corp
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Canada
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Digital Marketing Manager
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Dec 2020 - Jun 2022
- Responsible for planning, implementing, and measuring digital marketing campaigns across all channels.- Optimizing organic and paid campaigns to outperform industry standards.- Bridging data gaps between in-store and online channels to acquire cross-channel consumer shopping insights. - Extract first party data regarding brand sentiment and product performance. - Work with third-party vendors to manage paid media channels. - Responsible for planning, implementing, and measuring digital marketing campaigns across all channels.- Optimizing organic and paid campaigns to outperform industry standards.- Bridging data gaps between in-store and online channels to acquire cross-channel consumer shopping insights. - Extract first party data regarding brand sentiment and product performance. - Work with third-party vendors to manage paid media channels.
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VERB Interactive
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Canada
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Marketing Services
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100 - 200 Employee
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SEO Strategist
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Jul 2019 - Mar 2020
Providing and implementing strategic SEO recommendations to improve organic performance. Providing and implementing strategic SEO recommendations to improve organic performance.
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Digital Marketing Consultant
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Jun 2015 - Jul 2019
Gibbon Digital works with agencies that require online marketing support for clients in Healthcare, Education, Legal, Finance, and CPG industries. Gibbon Digital works with agencies that require online marketing support for clients in Healthcare, Education, Legal, Finance, and CPG industries.
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Vovia
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Canada
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Advertising Services
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1 - 100 Employee
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SEO Specialist
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Jul 2014 - May 2015
Executed all technical SEO deliverables including but not limited to: - In-depth SEO Technical Audits- Website Transition Management - Keyword Research and Keyword Mapping- Competitive and Environmental Analysis- SERP Analysis and Monitoring- Developed and implemented SEO Reporting 2.0 Executed all technical SEO deliverables including but not limited to: - In-depth SEO Technical Audits- Website Transition Management - Keyword Research and Keyword Mapping- Competitive and Environmental Analysis- SERP Analysis and Monitoring- Developed and implemented SEO Reporting 2.0
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BAM Strategy
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Canada
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Advertising Services
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100 - 200 Employee
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Account Coordinator
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Sep 2013 - Jun 2014
- Acted as the main point of contact for global CPG brands interested in publishing digital brand loyalty campaigns- Maintained the recurring Brandsaver.ca loyalty program- Coordinated and implemented digital campaigns from conception to launch- Monitored campaigns to ensure requirements were met and projects were delivered on schedule- Helped develop new reporting methodology and post‐program reporting - Acted as the main point of contact for global CPG brands interested in publishing digital brand loyalty campaigns- Maintained the recurring Brandsaver.ca loyalty program- Coordinated and implemented digital campaigns from conception to launch- Monitored campaigns to ensure requirements were met and projects were delivered on schedule- Helped develop new reporting methodology and post‐program reporting
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Education
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Cape Breton University
Bachelor of Business Administration (B.B.A.), Marketing -
NBCC (New Brunswick Community College)
General Business Administration Diploma, Business Administration and Management, General