Experience

Green Legacy

• United States
• Farming
• 1 - 100 Employee

• Co-Founder & CMO

  • 2020 - Present

  A marketing consultancy redefining how corporations market their sustainability through ROI-positive partnerships. Created the renewable energy industry’s first new corporate marketing partnership structure. Engaged multiple F500 leadership teams, including VW, Burger King, Verizon, Mercedes, HP, Heineken, Mastercard, Lego, and IKEA.



SAGP

• Information Technology & Services
• 1 - 100 Employee

• Founder & CEO

  • 2016 - 2023

  South African GP (Pty) Ltd was a company that was formed specifically to bring Formula 1 Grand Prix events back to South Africa, and was working closely with the Formula 1 Group to achieve this. Conducted a comprehensive market analysis and developed a business model for pitches to investors, corporate marketing teams, and government. Negotiated Race Promoter agreements with the Formula 1 Group for the South African market. Successfully secured tens of millions of dollars in… Show more South African GP (Pty) Ltd was a company that was formed specifically to bring Formula 1 Grand Prix events back to South Africa, and was working closely with the Formula 1 Group to achieve this. Conducted a comprehensive market analysis and developed a business model for pitches to investors, corporate marketing teams, and government. Negotiated Race Promoter agreements with the Formula 1 Group for the South African market. Successfully secured tens of millions of dollars in investor funding, established crucial government relationships resulting in millions of dollars of government support, and secured multi-million-dollar event sponsorships from major brands in the market. Show less



Right Formula

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Commercial Director

  • 2015 - 2016

  London, England, United Kingdom Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. Responsible for developing sales strategies, and formulating and presenting marketing partnership strategies and proposals.



IMSA - International Motor Sports Association, Wayne Taylor Racing

• Commercial Director

  • 2006 - 2015

  United States Headed up the commercial arm of the business, helping to secure tens of millions of dollars in partnership agreements, managed partner relationships, and oversaw marketing and communications efforts.



NASCAR

• Spectator Sports
• 700 & Above Employee

• Partnership Marketing Manager, ISC

  • 2004 - 2006

  Daytona Beach, Florida Area

• Account Executive, Series Marketing

  • 2004 - 2004

  Daytona Beach, Florida Area