Experience

Daltons Business

• United Kingdom
• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Executive

  • Mar 2022 - Present

  Assisted in implementing email marketing strategies to engage with subscribers, nurture leads, and drive sales. Creating, designing & analysing email campaign data to identify trends & opportunities for improvement. Assisted in optimising SEO and PPC. Conducting keyword research & analysis to identify opportunities to improve search engine rankings & organic traffic. Developed & implemented social media marketing strategies to increase brand awareness, engagement, and reach. Creating & publishing social media content on various platforms before analysing metrics to measure the effectiveness of social media effo Show less



Jamaican Museum and Cultural Center

• Atlanta, Georgia, United States

• Marketing Executive

  • May 2021 - Jan 2022

  Developed and executed creative concepts and visually compelling designs that effectively communicated brand messaging while aligning with marketing goals and objectives. Creating visual assets (e.g., logos, graphics, infographics, and layouts) for use in print and digital media. Plan and execute events including webinars, and customer events to build brand awareness and generate leads. Selecting venues, arranging logistics, and coordinating with speakers and other stakeholders to ensure that events run smoothly and meet business goals and objectives. Devising and implementing strategies for email and social media as a means of boosting brand visibility, engagement, and outreach. Utilising CRM systems to segment email lists based on subscriber behaviour, demographics, and other criteria to deliver targeted messaging and improve open and click-through rates. Staying up-to-date with the latest email marketing trends, best practices, and technologies and incorporating them into email marketing strategies and tactics. Show less



Aurora Media Worldwide

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Social Media Marketing Intern

  • Dec 2018 - May 2021

  Responsible for developing and implementing social media marketing strategies that aimed to increase brand awareness, engagement, and reach. Identifying target audiences, selected appropriate social media channels, created engaging content, and analysed performance metrics to refine strategies and maximise results. Monitoring and responding to social media conversations and comments ensuring that all social media conversations were promptly and professionally addressed in a timely manner, fostering a positive image for the brand. With an eye for detail and a focus on data-driven decision-making. Tracking and analysing various social media metrics to measure the effectiveness of social media marketing efforts. Utilised a range of analytical tools to gather data on metrics such as engagement rate, reach, impressions, follower growth, and click-through rate. Staying up-to-date with the latest trends and best practices in social media marketing and incorporating them into social media strategies and tactics. Show less



Self-employed

• Freelance Graphic Designer and Brand Marketing

  • Feb 2018 - Apr 2021

  -Conceptualised new designs for marketing material and ads -Create logos for start-up and established brands -Develop and implement designs to existing and new product packaging. -Service a variety of businesses with various graphic designs from business cards to website concepts -Utilise Adobe Creative Suite, Photoshop and illustrator on Apple Macintosh hardware to deliver high quality work on tight schedules. -Sourcing, compositing, and retouching images for print and web. -Communicate with clients to ensure visual concepts are within standard Show less