Experience

Spring Media

• Sweden
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Manager (France & FANSEAT)

  • Feb 2021 - Present

  Spring Media is an international full-service sports media agency that helps our partners grow their business and executive on strategies for tomorrow's sports media landscape.We're today over 70 employees with headquarters in Stockholm, Sweden, and regional representation in the United Kingdom, France, DACH, Benelux, Americas, and Asia. Annually we produce or distribute over 30 000 hours of sports and stream over 50 000 events to 450 broadcast partners as well as direct-to-consumer.---I was offered a full-time position at FANSEAT following the completion of my 6-month internship, continuing to implement the marketing strategy of the business to improve customer acquisition and retention, drive fan engagement, enhance FANSEAT's visibility and develop a B2B communication strategy.I have worked on a number of Spring Media projects in France, for partners such as the Mare Nostrum Swim Tour, the Open de Caen and Paris FC. Ahead of the 2022 Mare Nostrum Swim Tour we created and launched a new website, an updated brand identity and an improved social media strategy, with myself leading the project. Show less

• Marketing and Communication Intern (FANSEAT)

  • Aug 2020 - Feb 2021

  Implementing the marketing strategy of FANSEAT to build the brand image and awareness of our OTT sports platform using a variety of tools such as email marketing, social media (on the Facebook, Twitter and Instagram accounts), managing relationships with the media, creating video content for during the live broadcasts, and collaborative promotion with the leagues, clubs and players.



FANSEAT

• France
• Spectator Sports

• Marketing Manager

  • Feb 2021 - Present

• Marketing and Communication Intern

  • Aug 2020 - Feb 2021



Challenge Ecricome

• France
• Spectator Sports
• 1 - 100 Employee

• Communication Team

  • Nov 2019 - May 2020

  Working in a team of six to manage and implement the communication strategy of Challenge Ecricome 2020, one of the largest student sports event in France. The communication strategy includes: - Managing the Challenge Ecricome social media pages (I was responsible for the Instagram page) - Pre-event promotion - Communication for partners - Live communication during the event - Post-event wrap up Unfortunately the event was cancelled as a result of the COVID-19 confinement measures, however we launched an Instagram campaign to keep people engaged during this period, resulting in a 25% growth of followers and more than 300,000 impressions generated during just one week. Show less



University of Cape Town

• South Africa
• Higher Education
• 700 & Above Employee

• Marketing Manager: Football Club

  • Nov 2017 - Oct 2018

  My responsibilities involved managing the club’s Instagram, Facebook and Twitter accounts, publishing regular content for all six teams, with more than 150 posts throughout the year.I redesigned and relaunched the website of the club, and then kept it up to date throughout the year with the fixtures and results of the six teams in the club.

• Chairperson: Football Club

  • Nov 2016 - Oct 2017

  Responsible for managing a student-run committee of 8 students and dealing with all matters related to coaching staff, club members, UCT Sports Administration and external league associations (SAFA, CTTFA and USSA). Required careful time-management to balance my University academics and Football Club commitments, as well as interpersonal skills to manage all the various relationships and people that I was working alongside. At the start of the season we decided to add a third Women's team to the club (in addition to the current 4 Men's teams and 2 Women's teams) in order to promote the development of Women's football at the University, so necessary planning was required to ensure a smooth integration of this new team into the club.During this season the Women’s 1st team won the SAFA Cape Town Regional Women’s League (earning promotion to the Sasol League, the top women's football division in South Africa) and placed 4th at Varsity Football, whilst the Men’s 1st team won the CTTFA 2nd Division. Show less

• Treasurer: Football Club

  • Nov 2015 - Oct 2016

  Responsibilities included creating the annual budget for the club and monitoring and approving income and expenditure during the year, as well as managing all petty cash amounts for club expenditure by committee members and payments to referees. As a result of a well-structured and managed budget, the Football Club’s account recovered from a deficit for the first time since 2013.