Experience

AlmapBBDO

• Brazil
• Advertising Services
• 500 - 600 Employee

• Senior Client Account Manager

  • Jan 2019 - Present

  São Paulo Clients: Havaianas, Cartão Elo.



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Business Manager

  • Jun 2017 - Jan 2019

  São Paulo, São Paulo, Brazil Full digital unit dedicated to General Motors digital communications



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager at ID\TBWA

  • Sep 2009 - Jul 2015

  São Paulo, Brazil •ID\TBWA I have Leaded more than 30 people from accounting, project, planning, information architecture, creative, content, technology and media areas. •Responsible for negotiating maintenance FEE of agency to major accounts, Santander Bank, WebMotors, Outback Steakhouse, Natura Cosmetics and Brasil Kirin ( Kirin Brewery Co.) •Role play within Creative Team, responsible for integrating jobs among Planning, Creatives, Client Services and Media teams focused on strengthen creative ideas… Show more •ID\TBWA I have Leaded more than 30 people from accounting, project, planning, information architecture, creative, content, technology and media areas. •Responsible for negotiating maintenance FEE of agency to major accounts, Santander Bank, WebMotors, Outback Steakhouse, Natura Cosmetics and Brasil Kirin ( Kirin Brewery Co.) •Role play within Creative Team, responsible for integrating jobs among Planning, Creatives, Client Services and Media teams focused on strengthen creative ideas in order to ensure its suitability and application effectiveness through different communication channels •Digital strategy and project management – websites, Facebook Fanpages, CRM, digital campaigns, search campaigns, social media management and Direct Marketing. •Strategy development and presentation to senior executives for digital and cross-media activity based on insights from customer and business research. •Management of projects and technology teams ensuring that their deliverables are the best in class. •Project performance evaluation and client reporting. Main implemented projects: >Santander Bank: launching of a new website and internet banking for Santander Bank (www.santanderbank.com). Design of the website concepts and tools, with global alignment. Management of old website company before launching the new one. >Natura: Scented Banner introduced the newly revamped men's fragrance Kaiak online with a banner you could literally smell ( https://www.youtube.com/watch?v=TR0mOuNEHUg) *** Cannes Lions Festival 2010 Outdoor Bronze*** >Natura :: virtual Makeup Mirror: https://vimeo.com/70781287 *** Cannes Lions Festival 2013 - SHORTLIST in Innovation Category *** Show less



Hello Interactive

• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Account Assistant

  • Nov 2007 - Sep 2009

  São Paulo, Brazil • Worked since Company start up with direct report to Business Director and agency´s partners. Interface between the clients and the areas of IT, Strategic Planning, Media and Creation. •I was part of the agency’s process development and responsible for managing display and search campaigns, websites, apps, project management, new media research. •Inside the Agency, reporting to the Business Director i was responsible for the following accounts: • Oi - the biggest telecomm company in… Show more • Worked since Company start up with direct report to Business Director and agency´s partners. Interface between the clients and the areas of IT, Strategic Planning, Media and Creation. •I was part of the agency’s process development and responsible for managing display and search campaigns, websites, apps, project management, new media research. •Inside the Agency, reporting to the Business Director i was responsible for the following accounts: • Oi - the biggest telecomm company in Brazilian marketplace with annual revenue over than R$ 1,2 MM. • Assistant Management of international accounts, such as Skype, InBEV (Guaraná and Sukita Soft Drinks), Sapo and Novartis. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Digital Media Intern at DM9 DDB

  • Jun 2007 - Nov 2008

  São Paulo Area, Brazil DM9 DDB Supported the Corporate Communications and Digital Media team, co-working with Grupo ABC agencies – Hello Interactive, DM9, Africa, MPM, B/Ferraz.



Castro's Park Hotel

• Brazil
• Hospitality

• Marketing Analyst

  • Jan 2004 - Jun 2007

  Goiânia, Brazil • Analyzed sales activities, marketing campaigns, organizations, customers, pricing, and competitors in detail, with charts, graphs and explanatory texts. • Developed research projects for specific business issues – Integrated market research information into company system to develop new leads. •Creation of all sales supporting tools such as folders and catalogues • Worked on the development of the first key visual standards to be used on all company areas (portuguese and… Show more • Analyzed sales activities, marketing campaigns, organizations, customers, pricing, and competitors in detail, with charts, graphs and explanatory texts. • Developed research projects for specific business issues – Integrated market research information into company system to develop new leads. •Creation of all sales supporting tools such as folders and catalogues • Worked on the development of the first key visual standards to be used on all company areas (portuguese and english). • Responsible by the Castro`s web site content, e-mail marketing campaign management, financial reports and market analysis about the site. •Responsible Digital strategy and project management – websites, CRM, digital campaigns, search campaigns, social media management and Direct Marketing. •Developing a strategy for regional PR activity and events. •Maintaining good contacts and relationships with editors and journalists. •Involved in organizing and putting together high profile events and conferences. •Sourcing sponsorship opportunities. •Writing up case studies, in house magazines and articles for newspapers. Show less