Experience

Karel de Grote-Hogeschool

• Belgium
• Higher Education
• 700 & Above Employee

• Docent Digital Strategy

  • Jun 2022 - Present

  'Digital Strategy' for Cross Media Management (XMM) students, a trajectory of the professional bachelor Organisation & Management.

• Coach for the Digital Business Postgraduate candidates

  • Dec 2015 - Present

• Docent Content Marketing Essentials / Social Media Marketing / Conversation Management

  • Sep 2012 - Present

• Coach Digital Marketing Strategie voor het Team Challenge 3 programma

  • Sep 2021 - Jun 2022

  Coaching 3rd year students in the Team Challenge 3 program of the Cross Media Management department.



BuzziSpace

• Belgium
• Design
• 1 - 100 Employee

• Senior Digital Marketeer

  • Apr 2021 - Present

  Creating bold & innovative (digital) solutions for happy & healthy workspaces around the world. Creating bold & innovative (digital) solutions for happy & healthy workspaces around the world.



Wolf Oil Corporation

• Belgium
• Oil and Gas
• 100 - 200 Employee

• Digital Marketing Specialist

  • Mar 2019 - Nov 2020

  Digital marketing strategy development & roll-out (multi-brand, -countries and -languages). Supporting the Global & Regional Marketing Managers and the Global & Regional Sales Managers. Digital marketing strategy development & roll-out (multi-brand, -countries and -languages). Supporting the Global & Regional Marketing Managers and the Global & Regional Sales Managers.



Amplified Consulting

• Founder

  • Feb 2002 - Feb 2020

  Consulting for agencies, companies and brands. Consulting for agencies, companies and brands.



Mercedes-Benz Belgium

• Belgium
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Communications Coordinator

  • Dec 2018 - Feb 2019

  Communication Coordinator for The Netherlands supporting the launch campaigns of the A-Klasse, CLA Sports Editions & CLA Private Lease Edition, B-Klasse and the GLE. Coordinating with internal departments, advertising and media agencies. Communication Coordinator for The Netherlands supporting the launch campaigns of the A-Klasse, CLA Sports Editions & CLA Private Lease Edition, B-Klasse and the GLE. Coordinating with internal departments, advertising and media agencies.



Atmosphere Architects

• Belgium
• Events Services
• 1 - 100 Employee

• Marketing Communications Manager

  • Oct 2017 - Dec 2018

  WECANDANCE - Fire Is Gold - Elrow Town Antwerp, Laundry Day, ... WECANDANCE - Fire Is Gold - Elrow Town Antwerp, Laundry Day, ...



SHRIMP TEMPURA

• Belgium
• Hospitality
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2017 - Dec 2018



YAYA

• Netherlands
• Retail Apparel and Fashion
• 100 - 200 Employee

• Digital Marketing Specialist

  • Apr 2017 - Apr 2018

  Digital Marketing consulting & strategy for the European market. Digital Marketing consulting & strategy for the European market.



Boondoggle

• Belgium
• Advertising Services
• 1 - 100 Employee

• Social Media Strategist

  • Jul 2016 - Mar 2017

  Social Media strategy and ad campaign planning for main client Delhaize. Social Media strategy and ad campaign planning for main client Delhaize.



PIVOTT

• Belgium
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Aug 2013 - Apr 2015

  Working for major FMCG brands in the Be-NL-Lux: creative digital strategies and implementation. Social activation strategies and implementation. Clients: COCA-COLA (core sparkling brands), PROXIMUS, PANOS, LAMB WESTON, BEN & JERRY'S, BARBECOOK, BRUSSELS AIRPORT, CARREFOUR, CHAUDFONTAINE. Working for major FMCG brands in the Be-NL-Lux: creative digital strategies and implementation. Social activation strategies and implementation. Clients: COCA-COLA (core sparkling brands), PROXIMUS, PANOS, LAMB WESTON, BEN & JERRY'S, BARBECOOK, BRUSSELS AIRPORT, CARREFOUR, CHAUDFONTAINE.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Digital Activation Manager BeNeLux

  • Nov 2013 - Jul 2014

  As the Digital Activation Manager BeNeLux I was responsible for defining and implementing the digital plans to develop the brands and the corporate image in Benelux (in close collaboration with the NWEN Digital Team). Furthermore, it was my responsibility to implement and amplify the BU Digital communication and activation plans, managing the local web sites and crisis management process in coordination with the communications team. Additionally, I managed & coordinated digital agencies in the BeNeLux.



Square Melon

• Belgium
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Dec 2010 - Jul 2013

  Creative digital production & social activation strategies for major FMCG brands in the Be-NL-Lux. Supporting brand activation projects in BE, NL, FR and UK. Clients: COCA-COLA (all brands), BEN & JERRY'S (Unilever), CHAUDFONTAINE, KELLOGG'S, LEFFE, JUPILER, HOEGAARDEN, KRAFT, HEINZ, DUREX, VEET, QUICK & other major FMCG brands. Creative digital production & social activation strategies for major FMCG brands in the Be-NL-Lux. Supporting brand activation projects in BE, NL, FR and UK. Clients: COCA-COLA (all brands), BEN & JERRY'S (Unilever), CHAUDFONTAINE, KELLOGG'S, LEFFE, JUPILER, HOEGAARDEN, KRAFT, HEINZ, DUREX, VEET, QUICK & other major FMCG brands.



Amphion

• Belgium
• Advertising Services
• 1 - 100 Employee

• Managing partner

  • Oct 2002 - Dec 2010

  Creative digital production for major FMCG brands in the Be-NL-LuxClients: COCA-COLA (core sparkling brands), NESPRESSO, MCDONALD'S, VOLKSWAGEN, UNIBET, ROYCO, PALM, AIKI, GIMV, VOORUITZICHT, WILKINSON, I LOVE TECHNO & other major FMCG brands. Creative digital production for major FMCG brands in the Be-NL-LuxClients: COCA-COLA (core sparkling brands), NESPRESSO, MCDONALD'S, VOLKSWAGEN, UNIBET, ROYCO, PALM, AIKI, GIMV, VOORUITZICHT, WILKINSON, I LOVE TECHNO & other major FMCG brands.