waqas ahmed

Paid Media Buyer at Tectanic
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Contact Information
us****@****om
(386) 825-5501
Location
Rawalpindi, Punjab, Pakistan, PK
Skills

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Bio

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Credentials

  • Marketing Analytics Foundation
    Coursera
    Apr, 2022
    - Nov, 2024
  • Fundamentals of digital marketing
    Google Digital Garage
    Mar, 2022
    - Nov, 2024
  • Digital Marketing Certification
    DigiSkills.pk
    Jun, 2020
    - Nov, 2024
  • Advanced Google Analytics Certification
    Google analytics
    Apr, 2022
    - Nov, 2024

Experience

  • Tectanic
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Paid Media Buyer
      • Jun 2022 - Present

      Responsible for handling client ad accounts, developing strategies, and designing and implementing cross channel digital marketing campaigns. Helping them grow and scale revenues using paid media channels including Google Ads, Facebook Ads, YouTube Ads and TikTok ads. Responsible for handling client ad accounts, developing strategies, and designing and implementing cross channel digital marketing campaigns. Helping them grow and scale revenues using paid media channels including Google Ads, Facebook Ads, YouTube Ads and TikTok ads.

  • Kites Kids Wear
    • Digital Marketing Manager
      • Jan 2019 - Present

  • Institute of Policy Studies, Islamabad
    • Pakistan
    • Think Tanks
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Dec 2020 - Jun 2022

      • Personalized automated email marketing campaigns to engage the existing customer base • Designing and implementing the overall marketing strategy • Promotion of events registrations using lead ads • Facebook ad campaigns for e-commerce store such as awareness, conversion campaigns • Personalized automated email marketing campaigns to engage the existing customer base • Designing and implementing the overall marketing strategy • Promotion of events registrations using lead ads • Facebook ad campaigns for e-commerce store such as awareness, conversion campaigns

  • zever.pk
    • Rawalpindi, Punjab, Pakistan
    • Ecommerce & Digital Marketing Manager
      • Aug 2013 - Jun 2018

      I was working as ecommerce and digital marketing manager at zever.pk. I joined zever.pk in 2013 when it had just one Facebook page. During these years we came a long way. I was managing all departments ranging from production to ecommerce and digital marketing strategies, some details of my responsibilities and overall work are given below: • Development of website with special attention to customer experience and overall maintenance of the website as per the latest trends in e-commerce • Chatbot marketing for Facebook messenger via chatfuel • Planning, designing and implementing Google ads ppc & Facebook ad campaigns • Email marketing campaigns to minimize abandoned carts and retain existing customers • On-site SEO product descriptions, metadata tags etc • Off-site SEO backlinks guest posts • On site SEO product descriptions, meta data tags etc • A/B testing of products using digital marketing strategies Show less

Education

  • Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
    Master of Business Administration - MBA
    2013 - 2014
  • COMSATS University Islamabad
    Bachelor of Business Administration - BBA
    2008 - 2012

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