Wanyi Liu
Marketing Specialist at DJI- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
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Japanese Limited working proficiency
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Bio
Experience
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DJI
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China
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Specialist
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Apr 2022 - Present
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ByteDance
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China
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Software Development
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700 & Above Employee
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Content Operation
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Apr 2020 - Jul 2020
超级话题社区日常运营:a. 挖掘优质内容,优化维护社区画风 b. 梳理完善社区管理员考核评级评优激励、招募维护制度 线上活动运营:独立完成活动策划、物料准备、活动宣推、数据分析、活动复盘工作,转化优质创作者、丰富内容生态 行业竞品分析、高优内容数据分析复盘 ·SuperGroup community operation: a. maintain and improve community atmosphere b. design and improve community admin management system (recruitment, admin level assessment, incentive plan, user maintenance etc.) ·Online supergroup campaign operation: Independently finish campaign planning, material preparation, campaign , campaign data analysis, campaign review to transfer high quality creators and enrich content ecosystem; ·Research work: Data analysis of high-quality content & Competitive product & market research; Show less
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Corporate Communication - Account Executive Intern
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Jul 2019 - Sep 2019
主要客户:壳牌中国、德华安顾保险、世界黄金协会 内容制作:协助撰写设计品牌传播手册和小组竞标项目的ppt设计、制作与优化;中英互译与英文润色 市场调研:参与完成品牌零售项目上线前的行业洞察调研报告的撰写、编辑与排版 活动策划:策划品牌线上线下活动方案创意、撰写品牌社交媒体平台文案及联络媒体 Key Clients: Shell, ERGO, WGC - Helped writing, designing and optimizing branding communication brochure and proposal slides for project pitch; - Drafted and edited a reference book for Shell NBS retail program based on market research of industrial trends and competitor audit; Chinese⇌English translation and English proofreading; - Planned online&offline branding activity ideas; Supported social media platform copywriting and media contact Show less
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Tencent
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China
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Software Development
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700 & Above Employee
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Freelance Writer of Quanmeipai全媒派
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Feb 2019 - May 2019
编译海外传媒行业趋势内容,跟进全球资讯 Quanmeipai is one of the most influential Wechat public accounts with deep analysis about media trends and shifts; Independently translated and edited 6 articles about overseas media trends, 2 got repost by Beijing News 编译海外传媒行业趋势内容,跟进全球资讯 Quanmeipai is one of the most influential Wechat public accounts with deep analysis about media trends and shifts; Independently translated and edited 6 articles about overseas media trends, 2 got repost by Beijing News
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China Development Bank
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Banking
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500 - 600 Employee
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Project Intern
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Nov 2018 - Jan 2019
Research assistant at China Association for the Promotion of Development Financing - Designed, wrote and translated preparatory documents such as handbooks of 2018 CICA Finance Forum - Contacted with domestic and overseas officials and Chinese Ministry of Foreign Affairs and the CICA for conference details Research assistant at China Association for the Promotion of Development Financing - Designed, wrote and translated preparatory documents such as handbooks of 2018 CICA Finance Forum - Contacted with domestic and overseas officials and Chinese Ministry of Foreign Affairs and the CICA for conference details
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China Daily
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China
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Newspaper Publishing
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300 - 400 Employee
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Journalism Intern
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Jul 2017 - Sep 2017
Selected and edited (including trans-editing) news to release on the mobile application "China Daily"; Published 4 independently- written opinion articles with regard to hot topics including Artificial Intelligence, food security, etc.(The hottest one received more than 10k views); Conducted research on transportation development and published a data-based feature story recommended by the editor Selected and edited (including trans-editing) news to release on the mobile application "China Daily"; Published 4 independently- written opinion articles with regard to hot topics including Artificial Intelligence, food security, etc.(The hottest one received more than 10k views); Conducted research on transportation development and published a data-based feature story recommended by the editor
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Media Operation Director
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Oct 2016 - Jan 2017
中国大陆区2017年全国年会组委会成员 媒体&营销负责人 独立运营管理微信公众号,负责撰写、编辑、排版30+篇文案策划与设计,包括百威、途牛旅游、简途等公司的商业合作文章; 参与设计年会纪念品;独立策划纪念品销售计划,6天会议后销售额达24,449元; Media Promotion Director of 2017 Annual Forum of AIESEC in Mainland China Managed WeChat official account for the annual AIESEC national conference, and wrote more than 30 articles on WeChat; Posted four advertising articles for business partners including Budweiser, Tuniu Travel, and Jiantu; Participated in designing conference souvenirs including wristbands, phone cases and bags; independently planned and executed conference souvenir sales scheme; conducted 4 phases of promotional activities (sales volume reached 24,449 yuan) Show less
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Education
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北京外国语大学
Master’s Degree, International Communication -
Universität Salzburg
Exchange Semester, Media and Communication Management -
四川外国语大学
Bachelor of Arts - BA, English Language and Literature -
香港大学
Summer School, Political Economy and Political Philosophy