Audience Development and Marketing Officer

• Feb 2022 - Present

International Marketing Manager

• Mar 2021 - Feb 2022

Marketing Manager- Asia

• Apr 2019 - Mar 2021

I work with the Head of Marketing and support the multi-hospitality business in the development and delivery of marketing and PR strategies specific to the Asia market. In particular, I am responsible for content marketing, rebranding, B2B partnership development, digital marketing strategy and the monitoring of multi-media channels, identifying areas for growth within Group travel and the FIT markets, partnership opportunities, blogger outreach and relationship building with KOLs.

Digital Marketing Specialist

• Aug 2018 - Apr 2019

My role was as a Digital Marketing Executive and my responsibilities included writing blogs for the website (www.gretnagreen.com), social media management (Facebook, Instagram, Twitter), stakeholder/influencer identification and engagement and new business development-primarily within the international and influencer management space.

Junior Consultant

• Jan 2018 - Jun 2018

@Centre for Health Communications Research (CHCR)Key clients: via CHCR, NHS Improvement/NHS England and three Southern England Trusts.Astrophel LLP is a communications management consultancy specialising in technology and, via CHCR, healthcare. CHCR has established itself as the leader in UK health communications higher education, communications consultancy and research.My current tasks are to support the principals by:-Creating and delivering a general PR and social media campaign, including appropriate content, traffic and lead-generation, to support the planned expansion of CHCR in international markets.-Conducting commercial research (including analysis) with NHS Communications Directors to track the ROI achieved by CHCR's PgCert-HC.-Acting as project manager on current consultancy projects.

Market Research Intern

• May 2017 - Aug 2017

Manager of the project : “International market social media campaign”: development, coordination and roll-out of an effective social media promotion project for the University of Stirling.Researched and developed an outreach plan for Taught Postgraduate programmes in order to support The University of Stirling in garnering more International students.Wrote three blogs and posted on Wechat (Chinese social media platform), and gained 32 new followers and 18 times sharing.Reported on Competitors and analysed social media trends to gain insight into the new PR programme design.

Communications Specialist

• Jun 2013 - Jun 2016

Worked for the communications and CSR department. I regularly conceived, planned, and hosted the annual corporate celebration events for Gansu Investment company, one of China's largest state-owned Electrical investment companies. Externally, this involved identifying relevant stakeholders and devising a strategy to engage with them. Internally, it was critical to ensure consistent staff side communications to ensure full buy-in across the organisation. Worked for the communications and CSR department. I regularly conceived, planned, and hosted the annual corporate celebration events for Gansu Investment company, one of China's largest state-owned Electrical investment companies. Externally, this involved identifying relevant stakeholders and devising a strategy to engage with them. Internally, it was critical to ensure consistent staff side communications to ensure full buy-in across the organisation.

Account Executive

• Jul 2011 - Apr 2013

A fast growing 4A international advertising company. I worked with the multiple award winning design department, the planing department, and the strategic business development department to deliver successful integrated advertising campaigns for clients such as Guangzhou Bank and Midea Group. A fast growing 4A international advertising company. I worked with the multiple award winning design department, the planing department, and the strategic business development department to deliver successful integrated advertising campaigns for clients such as Guangzhou Bank and Midea Group.