Experience

BOSS直聘

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Internet Marketing Analyst

  • May 2021 - Aug 2021

  Remote • Led projects focused on optimizing customers' browsing experience and overall satisfaction and conducted a multivariate A/B test to increase the baseline metrics by 8%. • Performed keyword research and developed related strategies to optimize the SEO and paid advertising strategy, allocate marketing budget effectively across channels, and decrease the cost per click by 20% while maintaining value. • Collaborated with other departments to deliver compelling content marketing strategies… Show more • Led projects focused on optimizing customers' browsing experience and overall satisfaction and conducted a multivariate A/B test to increase the baseline metrics by 8%. • Performed keyword research and developed related strategies to optimize the SEO and paid advertising strategy, allocate marketing budget effectively across channels, and decrease the cost per click by 20% while maintaining value. • Collaborated with other departments to deliver compelling content marketing strategies to meet the business objectives. Show less



C.B Education Consulting

• Digital Marketing Specialist

  • Nov 2019 - Apr 2021

  Los Angeles, California, United States • Took the initiative to develop the company’s digital marketing strategy from zero to one; • Interviewed potential customers to create a customer profile for the company to refine its marketing strategy and targets; • Wrote and revised advertising materials and earned over 1700 views with a single article.



Stanford University Graduate School of Business

• United States
• Higher Education
• 700 & Above Employee

• Remote Research Assistant

  • Sep 2019 - Mar 2021

  Stanford, California, United States • Conducted a thorough literature review on female leadership and corporate performance; • Designed a behavioral experiment on Qualtrics to test how stakeholders and company board members judge female vs. male leaders; administered it via Amazon Mechanic Turk to collect data from over 250 participants; • Used web-scraping techniques programmed in Python to collect corporate stock market performance data from 2008 to 2018 and merged it with the female manager and board member… Show more • Conducted a thorough literature review on female leadership and corporate performance; • Designed a behavioral experiment on Qualtrics to test how stakeholders and company board members judge female vs. male leaders; administered it via Amazon Mechanic Turk to collect data from over 250 participants; • Used web-scraping techniques programmed in Python to collect corporate stock market performance data from 2008 to 2018 and merged it with the female manager and board member promotion data; • Used R to analyze the dataset consisting of over a thousand companies and millions of stock market longitudinal price dynamics and found that an increase in female board membership could positively predict stock price rise. Show less



hoolihome

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Specialist

  • Apr 2019 - Nov 2019

  Irvine, California, United States • Used web-crawlers and survey methods to collect data for market size, customer preferences, and projected market expansion； • Designed marketing materials for online marketing; Calculated ROI for different marketing channels (e.g. Instagram, Google Ads, Facebook Ads and WeChat etc.) and proposed integrated marketing strategies; • Negotiated with over 30 business owners to list their properties on hoolihome.com and organized customer social events that attracted more than 100 attendees… Show more • Used web-crawlers and survey methods to collect data for market size, customer preferences, and projected market expansion； • Designed marketing materials for online marketing; Calculated ROI for different marketing channels (e.g. Instagram, Google Ads, Facebook Ads and WeChat etc.) and proposed integrated marketing strategies; • Negotiated with over 30 business owners to list their properties on hoolihome.com and organized customer social events that attracted more than 100 attendees each. Show less



Taobao Marketplace

• Technology, Information and Internet
• 700 & Above Employee

• Founder and Manager in Fashion Online Store

  • Jun 2014 - Jun 2016

  Guangdong, China • Managed the store’s inventory, shipping, and logistics; • Built relationships with individual customers and bulk sale partners’ • Self-learned SEO (Search Engine Optimization) and analyzed marketing strategies online; • Attracted 3,000 customers and achieved 5,000 dollars in sales in two years.



Firefighting Equipment Company

• Assistant Analyst

  • Jul 2015 - Aug 2015

  Guangdong, China • Managed the company’s digital marketing to various stakeholders. Drafted and polished the internal & external Chinese-English Bilingual communication materials. Used “Stack Form” to collect marketing surveys, analyzed data and wrote Quarterly competitor reports; • Assisted in planning various business development events in the North China market. Successfully invited 95% or above of the industry partners and competitors; • Controlled department budget and event expenses. Organized the… Show more • Managed the company’s digital marketing to various stakeholders. Drafted and polished the internal & external Chinese-English Bilingual communication materials. Used “Stack Form” to collect marketing surveys, analyzed data and wrote Quarterly competitor reports; • Assisted in planning various business development events in the North China market. Successfully invited 95% or above of the industry partners and competitors; • Controlled department budget and event expenses. Organized the purchasing of marketing inventory, collected departments demand, negotiated for price and quality. Saved department at least 30% costs. Show less