Head of Marketing Analytics Products - Google Marketing Platform

• Jun 2021 - Present

Responsible for managing the digital measurement services business unit (web and app analytics) and data warehouse with a focus on marketing/digital media performance. Lead a team of data analysts and engineers, certified in Google Marketing and Cloud Platform tools, who customize and implement solutions that allow companies to better understand user behavior on their websites and applications, improve their conversion performances (engagement and sales) and optimize your digital media investments. Show less

Marketing, Digital and Product Manager

• Dec 2019 - Dec 2020

In charge of branding, online and offline communication, growth marketing, product marketing, and go-to-market. Main achievements: • Improvement of paid and organic media actions to get leads (≅ 40 thousand / month) through Google ads, social network ads, web pages/landing pages/blog post, e-mail, SMS, among others. • Implementation of a new website, compatible with current SEO metrics, which, in 3 months of operations, has registered an increase of 67% in organic traffic and 130% in the volume of organic leads. It contributed to the reduction of the company's CPL (cost per lead) along with other improvements made to the conversion funnel. • New App and e-commerce project. • Brand Repositioning. Show less

Marketing and Product Consultant (Freelancer)

• Nov 2018 - Dec 2019

Worked on projects and businesses focused on Digital Marketing solutions. Worked on projects and businesses focused on Digital Marketing solutions.

Voluntary Break for Professional and Personal Development

• Aug 2017 - May 2018

🙂 Improved my marketing knowledge outside Brazil and got other professional and personal development goals. 😌 🙂 Improved my marketing knowledge outside Brazil and got other professional and personal development goals. 😌

Marketing and Product Manager

• Aug 2014 - Jul 2017

Responsible for the strategic, technical, financial, and operational management of mobile communication and connectivity products/services line (Voice, Data, M2M / IoT, SMS, among others) for the B2B market.• Design, technical-functional specification, development management, and implementation of services/products.• Strategy, business policies and actions for growth (sales and revenue), and customer lifecycle management [acquisition, loyalty, profitability, and retention].• Competitive intelligence, pricing (services and equipment), communication, and go-to-market.• Performance analysis and management and reporting for c-level executives.• Participation in multifunctional projects (national and international scope).• Management of partners as suppliers and sales representatives.• Management and development of work teams and people.• Led a business support team responsible for customized products and solutions, pricing, business case, and competitiveness valuation. Show less

Marketing Coordinator - Product & Acquisition

• Aug 2012 - Jul 2014

With concentrated effort on acquiring new customers, improvement of products/services profitability, and the contracts' ROI enhancement, I was responsible for go-to-market and product marketing, supporting the strategies of the business unit.• Competitive Intelligence, Pricing, Business Policies, Business Support, Sales Tools, Sales Campaigns, Communication, Events, and Training.• Product Marketing / Go-to-Market.

Marketing Coordinator - Customer Relationship Management, Events & Communication

• Jan 2011 - Jul 2012

In charge of Customer Lifecycle Management / CRM, Communication and Events.• Development, implementation, and management of marketing actions to increase Customer Loyalty and its Lifetime Value, as well as, Retention and Win-Back efforts.• Telemarketing co-management.• Communication plan and events.

Marketing Specialist - Strategic Planning

• Jan 2010 - Dec 2010

• Support in the development of the company's annual business plan.• Dashboard updating and evaluation of business KPIs through a cycle of monthly executive meetings (c-level) to evaluate indicators status and build recovery plans, when necessary, for a subsequent executive meeting with the president of the company.

Marketing Specialist - Project Managment

• Jul 2008 - Dec 2009

Leader of a multidisciplinary working group responsible for the management and implementation of the company's strategic projects (annual business plan priorities).

Training and Development

• Apr 2002 - Jun 2008

Customer Servic

• Aug 2000 - Mar 2002