Experience

RiverRun International Film Festival

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Development Team

  • Feb 2017 - Present



Lee Newspapers Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing, Sales

  • Mar 2008 - Mar 2015

• Sales Representative

  • Mar 2008 - Mar 2015

  Spearhead advertising sales for up to 100 accounts in five trade publications in North Carolina.  Consistently exceed 100% of sales goals/quotas; multiple winner of the “Most New Accounts” award. Manage industry-specific trade show photography and editorial work and interface with all applicable North Carolina associations.  Collaborate with accounts/companies to advise, strategize, and develop marketing and sales plans; analyze organizational culture, motivation, and customer demographics.  Provide exceptional customer service, highly effective negotiations, and problem solving Show less



slwm

• Marketing Services
• 200 - 300 Employee

• On Site Senior Account Executive/ Procurement

  • 2003 - 2008

  Led branding initiatives, POP, large format signage, and marketing collateral development, inventory management, and quality control for Levolor as on-site representative for Webb/Mason print brokers.  Saved 30% on printing costs through vendor sourcing, negotiation, analysis, and consolidation.  Negotiated advertising rates for Levolor with other vendors and developed advertising in conjunction with internal Levolor employees. Managed all warehouse inventories for distribution to National Representatives.  Instrumental in product branding and promotional rollouts for Lowes, Home Depot, JC Penney, and other large retail channels. Show less



Greene Beech Advertising & Design

• Ft. Lauderdale, FL

• Senior Account Manager/Key Executive

  • 1999 - 2001

  Conceptualized, developed, and launched a broad scope of corporate advertising campaigns; included job estimating, marketing strategies, production, and vendor bid solicitations and negotiations.  Conducted new business pitches, coordinated national tradeshows, developed internal promotions, and handled billing. Managed three direct reports and project budgets up to $250,000.  Directed major accounts including CBS Sportsline.com, Ericsson of North America/Latin America, American Express, Daimler-Chrysler, Direct TV, Office Depot, Herman Miller, and Mitsubishi.  Led the reengineering of improvements to existing technology and software. Show less