Wanai Piyakulchaidej

National Sales Manager Hardware Construction at Wuerth Thailand Co., Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH
Languages
  • ภาษาไทย Native or bilingual proficiency
  • อังกฤษ Professional working proficiency

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Experience

    • Thailand
    • Wholesale
    • 1 - 100 Employee
    • National Sales Manager Hardware Construction
      • Jan 2020 - Present

      -Lead 9 Managers and 50 Sales Representative to achieved target with HardwareShop customers in Thailand.

    • Business Development Manager
      • Feb 2018 - Jan 2020

      1. Database Management-Analyze big data for all customers in Thailand such as Car Garage ,Tire Shop, Spare part Shop and etc., to identify opportunities in maximizing business across existing and new channels-Allocate and manage budget across channel to ensure optimize return on investment-Provide promotion guideline and rules based on learning from post-evaluation and deliver-Suggest price, promotion strategy and mechanic for new product launch-Coordinate with cross-function to implement category plan across channels-Evaluate and review implemented promotional and marketing activities for developing future plan2. Coaching Skill-Implement course training for all sales channel about Lubricant and Additive, to ensure that they have more knowledge to answer the customers and increasing opportunities to achieve their target-Create knowledge base on cloud , for all team can study by themselves.-Review and remind all sales channel by Quarterly, for all team can communicate and exchange experiences from customers with each other. That will make the power of team work. Show less

    • Malaysia
    • Oil and Gas
    • 700 & Above Employee
    • Area Manager
      • Nov 2013 - Jan 2018

      1. Coaching Skill -Distribute clearly role of responsibility in team -Create KPI for monitoring -Lead the sales team progress through close monitoring of sales performance to ensure that sales activities and plan programs achieve agreed sales target with highest profitability and gaining of market share. 2. Distributor Management -Develop and implement lubricant sales plan /forecast through analyzing sales volume in each segment and conducting studies on competitors market information and lubes demand to achieve lubricants business objectives. -Review Business with Distributor monthly. 3. Sales Management -Monitor sales performance of each Sales Executive in team against their targeted volume and provide consultation to improve sales to ensure maximization of individual sales. -Develop effective sales promotion campaigns and appropriate marketing activities through evaluating and conducting studies on lubes market situation and competitors activities so as to increase market share and enhance PETRONAS brand image. -Identify potential business opportunities for new dealers/distributors and key accounts as well as new sales channels within responsible trading area by conducting market research , lubricants market intelligence survey and recommend to the management on the feasible options to support lubricants business growth. 4. Budget Control -Develop, propose and implement customer support services, e.g. equipment support, through forecasting and calculating sales volume, margin, and expenses arising from providing equipment to customers so as to contribute to win-win situations and support sustainable business growth. -Propose and develop systems for collection methods and monitor transactions, debt collections to ensure compliance to credit terms and accounting procedures and resolve discrepancies with customers. Show less

    • United States
    • Consumer Electronics
    • 700 & Above Employee
    • Account Manager
      • Jan 2006 - Oct 2013

      1. Distributor Management - Analysis Bangkok IT re-sellers in IT and share data together with Distributor to find out solution to achieve target. - Make relation with telesales of distributor to create “friends help friends” - Training product to telesales and outbound sales of distributor - Co operate with PM to forecast Sales plan and monitor stock. 2. Sales Management - Develop sales strategy for Bangkok IT re-sellers in IT to achieve sales target by working closely with re-sellers and through competitors’ analysis. - Create in-store sales promotion and activities to increase sales at outlets of re-sellers - Business development through recruiting of qualified re-sellers to expand sales network. - Ensure high quality of shopfront display - Merchandising planning with Marketing Department for product introduction and campaign. 3. Budget Control - Set up annual budget for Sales Promotion and activities - Monitor efficient use of budget - Ensure monthly collection of account receivables and C/N settlement. 4. Customers’ Relationship Management - Enhance close relationship with re-sellers through close coordination and problem solving. - Closely communicate with all re-sellers for mutual understanding and reinforcing sense of partnership. - Coordinate and monitor logistics and after-sales service for highest customers’ satisfaction. Show less

    • Japan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Sales Representative Moderntrade
      • May 2004 - Dec 2005

      - Responsible for overall Sales Acheivement in Makro, Carrfour accounts - Negotiate with buyers for SKUs introduction and sales target. - Initiate sales promotion and activities to drive sell-out at shopfronts. - Manage total 40 P.C.s in both account to achieve sales target and ensure the quality of P.Cs in dealing with consumers for consumers’ satisfaction - Responsible for overall account settlement i.e. billing , collection , Credit Note . - Responsible for overall Sales Acheivement in Makro, Carrfour accounts - Negotiate with buyers for SKUs introduction and sales target. - Initiate sales promotion and activities to drive sell-out at shopfronts. - Manage total 40 P.C.s in both account to achieve sales target and ensure the quality of P.Cs in dealing with consumers for consumers’ satisfaction - Responsible for overall account settlement i.e. billing , collection , Credit Note .

    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Key Account Manager ,Upcountry
      • Jun 2001 - Apr 2003

      - Responsible for sales achievement through 20 Dealers in Central West area of Thailand such as Suphanburee,Kanjanaburee,Bangsaparn noi and etc. - Create in-store promotion including Ad Hoc, POP/POS and Store Decoration in order to increase sales volume and brand awareness - Train Promoter / PC in terms of new product launching, USP and selling techniques. - Responsible for account settlement and monthly collection. - Responsible for sales achievement through 20 Dealers in Central West area of Thailand such as Suphanburee,Kanjanaburee,Bangsaparn noi and etc. - Create in-store promotion including Ad Hoc, POP/POS and Store Decoration in order to increase sales volume and brand awareness - Train Promoter / PC in terms of new product launching, USP and selling techniques. - Responsible for account settlement and monthly collection.

Education

  • Sasin Graduate Institute of Business Administration
    Management Communication English
    2014 - 2015
  • มหาวิทยาลัยเชียงใหม่
    Bachelor of Economics, General Economics
    1996 - 2001

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