Experience

TOMS OFFROAD

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Chief Operating Officer

  • Jan 2022 - Present

  Medford, Oregon, United States Leads and motivates the leadership team and ensures that all team members meets performance expectations. Looks for procedures/methods to improve quality, efficiency and productivity. Works cross functionally with the leadership team to design and execute plans for the operational infrastructure to meet the growth objectives of our organization. Develops and coaches team members to ensure they are accomplishing key business objectives.



541 Investment Group LLC

• United States

• Owner | Real Estate Investor

  • Jun 2015 - Present

  Created and managed my own business by using my business administration and self-starter skills leading to year over year growth. Utilized my analytical skills to maximizing returns in residential real estate resulting in an average 24% ROI.



Concept Agency pdx

• United States
• Advertising Services

• Co-Owner | VP Marketing Strategy

  • Oct 2017 - Oct 2019

  Portland, Oregon Area Provided clients with consulting, strategy and execution to help grown their business. Areas of focus were SEO optimization, email strategy, and social media advertising.



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Manager, Soccer Social Strategy

  • Jan 2015 - Jun 2015

  Developed and executed social media activations and strategies to ensure consumers receive the right content in the right place at the right time. Identified story telling moments and drove content creation across all soccer social platforms. Key moments include, Be The Difference campaign, Women's World Cup, MLS All-Star, MLS, Generation adidas, among others. Managed soccer community manager to ensure our social stories come to life and that our fans turn into brand advocates… Show more Developed and executed social media activations and strategies to ensure consumers receive the right content in the right place at the right time. Identified story telling moments and drove content creation across all soccer social platforms. Key moments include, Be The Difference campaign, Women's World Cup, MLS All-Star, MLS, Generation adidas, among others. Managed soccer community manager to ensure our social stories come to life and that our fans turn into brand advocates. Worked cross functionally with brand communications, digital marketing, PR, and E-commerce to achieve our business goals.

• U.S. Soccer Brand Communications & Digital Marketing Specialist

  • Jan 2013 - Jan 2015

  Created and executed U.S. soccer communications, digital, and media plans for the World Cup, Major League Soccer, and numerous adidas soccer campaigns. Managed adidas soccer social platforms and through my digital expertise increased our engagement, followers, and conversation around adidas soccer. Developed strategic plan and launched the adidas soccer Twitter handle (@adidassoccer) by using my strong industry knowledge, resulting in a successful social community… Show more Created and executed U.S. soccer communications, digital, and media plans for the World Cup, Major League Soccer, and numerous adidas soccer campaigns. Managed adidas soccer social platforms and through my digital expertise increased our engagement, followers, and conversation around adidas soccer. Developed strategic plan and launched the adidas soccer Twitter handle (@adidassoccer) by using my strong industry knowledge, resulting in a successful social community. Oversaw the U.S. Soccer brand communications and digital marketing budget by using my organizational and attention to detail skills, resulting in our department coming in under budget. Wrote creative and production briefs for the World Cup, MLS, adidas.com, ESPN, soccer.com, among others, by using my creative and critical thinking skills, which resulted is successful campaigns.

• Account Marketing Department Coordinator

  • Jan 2012 - Jan 2013

  Portland, Oregon Area Account management and project management. Coordinated moving the adidas retail associate training online store to 3point5 to enhance the associate’s experience, resulting in increased 2013 forecasted sales. Performed data analysis for a new adidas retail concept and recommended to senior management what stores to rollout the concept to for the investment. Implemented and coordinated a new Sporting Goods E-Commerce process to reduce costs, and through my organizational… Show more Account management and project management. Coordinated moving the adidas retail associate training online store to 3point5 to enhance the associate’s experience, resulting in increased 2013 forecasted sales. Performed data analysis for a new adidas retail concept and recommended to senior management what stores to rollout the concept to for the investment. Implemented and coordinated a new Sporting Goods E-Commerce process to reduce costs, and through my organizational skills and attention to detail E-Commerce costs were reduced by $69,850. Created and maintained post mortem decks by working cross functionally and identifying key learnings, which helped the account managers improve adidas business.



AC Portland

• United States
• Hospitality

• Board Member

  • Dec 2012 - Mar 2015

  AC Portland provides a holistic approach to childhood development through service learning projects, education, creative writing and sports. Utilized my brand marketing skills to rebrand AC Portland, acquire new partners and donors, develop board requirements, and advise/implement social and digital plans.



First Baptist Church of Eugene

• United States
• Religious Institutions
• 1 - 100 Employee

• Alpha Omega House Manager

  • 2010 - 2011

  Eugene, OR Managed a 28 person house, oversaw a $5,000 house socials budget and collected $160,000 annual rent while being a full time student in the College of Business Honors Program. Developed and implemented house management training manuals based on my four year experience from the house, resulting in better prepared managers as observed by housemates and the house board. Initiated meetings with our house committee to approve my recommendations of investing in a more cost effective… Show more Managed a 28 person house, oversaw a $5,000 house socials budget and collected $160,000 annual rent while being a full time student in the College of Business Honors Program. Developed and implemented house management training manuals based on my four year experience from the house, resulting in better prepared managers as observed by housemates and the house board. Initiated meetings with our house committee to approve my recommendations of investing in a more cost effective washer and dryer, which reduced our electric bill. Show less



Tournament Golf Foundation

• United States
• Spectator Sports
• 1 - 100 Employee

• LPGA Safeway Classic Marketing and Operations Intern

  • Jun 2010 - Sep 2010

  Portland, Oregon Area Created the first PYGA and Safeway Classic Clinic by designing the curriculum and working with the LPGA and three LPGA professionals to instruct the 40 local youth golfers. Oversaw Safeway's alcohol garden by working cross-functionally with Safeway to ensure booths were set up and stocked with the necessary supplies, resulting in a successful event and 40,000 visitors. Arranged and maintained the audio for the press conference room and the audio on the 18th green for the trophy… Show more Created the first PYGA and Safeway Classic Clinic by designing the curriculum and working with the LPGA and three LPGA professionals to instruct the 40 local youth golfers. Oversaw Safeway's alcohol garden by working cross-functionally with Safeway to ensure booths were set up and stocked with the necessary supplies, resulting in a successful event and 40,000 visitors. Arranged and maintained the audio for the press conference room and the audio on the 18th green for the trophy presentation, which resulted in successful press conferences and a seamless trophy presentation. Negotiated sponsorship deals with local golf courses and newspapers by using my strong industry knowledge allowing the Safeway Classic to donate more money to charity. Show less



University of Oregon

• United States
• Higher Education
• 700 & Above Employee

• Market Research

  • Jan 2010 - Jun 2010

  Conducted focus group to obtain UO students' attitudes towards the football ticket system and integrated their attitudes into a online survey, resulting in a representative sample of the student population. Used Facebook, Twitter, and other social media to advertise the survey by posting links to the survey, which resulted in 500 survey participants and increased the validity and reliability of the sample. Analyzed survey data with the analytical software SPSS and presented our… Show more Conducted focus group to obtain UO students' attitudes towards the football ticket system and integrated their attitudes into a online survey, resulting in a representative sample of the student population. Used Facebook, Twitter, and other social media to advertise the survey by posting links to the survey, which resulted in 500 survey participants and increased the validity and reliability of the sample. Analyzed survey data with the analytical software SPSS and presented our findings to the athletic department, which they used for their new ticket system that generated $20,000 of revenue. Show less