Walter Batto Roth

Sr. Growth Specialist at Telefónica
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Contact Information
us****@****om
(386) 825-5501
Location
Buenos Aires, Buenos Aires Province, Argentina, AR
Languages
  • Inglés Native or bilingual proficiency
  • Español Native or bilingual proficiency
  • Alemán Limited working proficiency

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Matias Borges

Walter es un profesional con un alto impacto en las actividades del área de marketing digital. Ademas de tener conocimientos técnicos de todas las principales plataformas, tiene un gran habilidad para transmitir sus conocimientos a pares, superiores y alumnos, cuando desarrolla sus actividades de capacitador. Un profesional altamente recomendable.

Gabriela Huiza

Walter es un profesional con mucha energía, una gran persona y un excelente compañero. Con su actitud y liderazgo es capaz de motivar al equipo y a su entorno para enfocarlos y motivarlos a lograr los objetivos planteados. Además, está en una búsqueda constante de adquirir nuevos conocimientos y tiene capacidad para adquirilos rápidamente.

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Credentials

  • Scrum Foundation Professional Certificate
    CertiProf
    May, 2021
    - Oct, 2024
  • Comunicacion Interpersonal
    Project Management Institute
    Apr, 2020
    - Oct, 2024
  • Cómo construir la lealtad del cliente
    LinkedIn
    Apr, 2020
    - Oct, 2024
  • Fundamentos de la animación
    LinkedIn
    Apr, 2020
    - Oct, 2024
  • Fundamentos de la gestión del tiempo
    Project Management Institute
    Apr, 2020
    - Oct, 2024
  • Fundamentos de redacción de textos para negocios
    Project Management Institute
    Apr, 2020
    - Oct, 2024
  • Gestión de proyectos: Resolución de problemas
    Project Management Institute
    Apr, 2020
    - Oct, 2024
  • Itinerario formativo: Conviértete en coordinador de proyectos
    LinkedIn
    Apr, 2020
    - Oct, 2024
  • Reuniones eficaces
    Project Management Institute
    Apr, 2020
    - Oct, 2024
  • HTTPOOL Certification on Warner
    Warner Music Group
    Mar, 2020
    - Oct, 2024
  • Diseño UX & UI
    Coderhouse
    Jan, 2020
    - Oct, 2024
  • Facebook Certified Planning Professional
    Facebook
    Nov, 2018
    - Oct, 2024
  • Google Analytics certification
    Google
    Dec, 2017
    - Oct, 2024
  • Certificación de YouTube sobre estrategia de contenido
    YouTube
    Dec, 2017
    - Oct, 2024
  • Google AdWords YouTube Advertising certification
    Google
    Dec, 2017
    - Oct, 2024
  • Google AdWords Mobile Advertising certification
    Google
    Sep, 2017
    - Oct, 2024

Experience

  • Telefónica
    • Spain
    • Telecommunications
    • 700 & Above Employee
    • Sr. Growth Specialist
      • Jun 2020 - Present

      Management of user acquisition and retention campaigns, helping create messages and creatives, analyzing relevant data and making recommendations to optimize campaigns and generate impact. Management of user acquisition and retention campaigns, helping create messages and creatives, analyzing relevant data and making recommendations to optimize campaigns and generate impact.

  • Brand Voice Group
    • Argentina
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Nov 2018 - Present

      Design of digital marketing strategy for new clients in the agency. Technical support on campaign management tools. Trainer in the latest digital marketing trends. Design of digital marketing strategy for new clients in the agency. Technical support on campaign management tools. Trainer in the latest digital marketing trends.

  • Despegar
    • Argentina
    • Software Development
    • 700 & Above Employee
    • Sr. Mobile Marketing Analyst
      • Feb 2020 - Jun 2020

      Providing high quality insights to help in decision making, and developing strategies for business growth and mobile customer retention. Collaboration with periodic presentations focused on actionable insights and data-driven decisions. Providing high quality insights to help in decision making, and developing strategies for business growth and mobile customer retention. Collaboration with periodic presentations focused on actionable insights and data-driven decisions.

  • Coderhouse
    • Argentina
    • Education
    • 700 & Above Employee
    • Digital Marketing Instructor
      • Jul 2018 - Jun 2020

      Creation of the content for the Digital Marketing program, delivery of instruction on Digital Marketing and related topics and facilitating group discussions, demos, and in-class activities. Creation of the content for the Digital Marketing program, delivery of instruction on Digital Marketing and related topics and facilitating group discussions, demos, and in-class activities.

  • Telefónica
    • Spain
    • Telecommunications
    • 700 & Above Employee
    • Growth Product Owner
      • Jan 2019 - Feb 2020

      Interaction with customers and key stakeholders to leverage industry insights and translate them into concrete growth strategy initiatives. Working closely with Technology, Revenue and Product teams to develop and implement product improvements. Interaction with customers and key stakeholders to leverage industry insights and translate them into concrete growth strategy initiatives. Working closely with Technology, Revenue and Product teams to develop and implement product improvements.

  • PHD
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Paid Media Performance Analyst
      • May 2017 - Dec 2018

      Development, implementation and management of acquisition and remarketing campaigns in all digital marketing channels. Performance analysis of digital campaigns. Creating highly visual and interactive dashboards via Data Studio. Development, implementation and management of acquisition and remarketing campaigns in all digital marketing channels. Performance analysis of digital campaigns. Creating highly visual and interactive dashboards via Data Studio.

  • MRM
    • United States
    • Advertising Services
    • 700 & Above Employee
    • QA Analyst
      • Jul 2016 - May 2017

      Responsible for managing the day-to-day duties of all assigned digital projects, including scope, resources, budgets, risks, issues, change requests, quality and timelines. Work with designers, developers, testers to report the management team on a regular cadence. Responsible for managing the day-to-day duties of all assigned digital projects, including scope, resources, budgets, risks, issues, change requests, quality and timelines. Work with designers, developers, testers to report the management team on a regular cadence.

  • SayYeah
    • Media Production
    • 1 - 100 Employee
    • Account Coordinator
      • May 2015 - Jul 2016

      Support the media strategy to explore new formats, platforms, and segmentation to reach the target. Establish partnerships with the main media in addition to receiving, analysing and enhancing the proposals of content and reach. Support the media strategy to explore new formats, platforms, and segmentation to reach the target. Establish partnerships with the main media in addition to receiving, analysing and enhancing the proposals of content and reach.

  • NEXTPERIENCE
    • Chile
    • Advertising Services
    • 1 - 100 Employee
    • Jr. Digital Media Analyst
      • May 2014 - Apr 2015

      Creation, management, monitoring and optimization of performance-oriented online marketing campaigns via Google Ads and Facebook Ads. Analysis of campaign results and preparation of meaningful reports. Explanation and discussion of the campaign results with partners. Creation, management, monitoring and optimization of performance-oriented online marketing campaigns via Google Ads and Facebook Ads. Analysis of campaign results and preparation of meaningful reports. Explanation and discussion of the campaign results with partners.

Education

  • Universidad Nacional de Rosario - UNR
    Master in Interactive Media and Communication, Comunicación digital y contenidos multimedia
    2021 - 2023
  • UADE
    Bachelor in Marketing Management, Marketing
    2012 - 2016

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