Experience

Iternal Technologies

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Strategic Advisor

  • Nov 2022 - Present

  Austin, Texas, United States

• SVP

  • Aug 2020 - Oct 2022

  Austin, Texas Metropolitan Area



Better Outcomes for Life

• President - Owner

  • May 2020 - Oct 2022

  Stuart, Florida, United States Consulting & contract services focused Sales & GTM efforts, Marketing alignment to Sales and Customer Experience / Customer Success initiatives. - Currently supporting a stealth SaaS firm focused on transforming how companies create, distribute and measure the ROI of content across a multitude of applications. - Currently supporting a new Medical industry focused CBD company and their launch of a more integrated holistic product portfolio targeted to specific pathologies



RX2Live

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• RX2Live Franchise Advisory Council

  • Apr 2019 - May 2020

  Dallas/Fort Worth Area As a member of the Franchisee Advisory Council (FAC) my role as an established franchise owner and a master developer is to meet with company executives to discuss business issues that are of relevance to the majority of the franchisees. The purpose of the FAC is to provide a formal channel of communication between the franchisees and the RX2Live executive team about such issues as advertising, marketing, field support, operations, as well as current and new partnerships, and changing market… Show more As a member of the Franchisee Advisory Council (FAC) my role as an established franchise owner and a master developer is to meet with company executives to discuss business issues that are of relevance to the majority of the franchisees. The purpose of the FAC is to provide a formal channel of communication between the franchisees and the RX2Live executive team about such issues as advertising, marketing, field support, operations, as well as current and new partnerships, and changing market trends. The FAC provides a sounding board to the company for the implementation of new programs before executing these programs system wide. This also allows us to solicit suggestions and ideas for improvements to the franchise system, and provides a forum for franchisees to voice their mutual issues and concerns and be heard. Through the FAC, franchisees provide advice and input and use the FAC to help influence company decisions. Show less



Better Outcomes for Life - DBA RX2Live

• President & owner

  • Aug 2018 - May 2020

  Dallas/Fort Worth Area President & Master Developer for RX2Live. Responsible for the Dallas Fort Worth market area covering the Healthcare, Senior Living, Corporate Wellness segments. RX2Live is the first company to franchise medical services, workplace wellness, and senior wellness systems on the same platform. Our mission is to positively impact millions of lives by providing Healthcare professionals and organizations with products and services to improve health outcomes, while growing revenue and… Show more President & Master Developer for RX2Live. Responsible for the Dallas Fort Worth market area covering the Healthcare, Senior Living, Corporate Wellness segments. RX2Live is the first company to franchise medical services, workplace wellness, and senior wellness systems on the same platform. Our mission is to positively impact millions of lives by providing Healthcare professionals and organizations with products and services to improve health outcomes, while growing revenue and profit. Please contact me with questions or to learn more about how RX2Live can make difference for you and your community. Show less



Azeti Networks AG

• Advisory Board Member

  • Jan 2016 - Apr 2018

  Dallas/Fort Worth Area As a member of the Industry Advisory Board (IAB) I supported both the Azeti senior leadership and local sales team to drive the next phase of growth in IoT segment. Provided expertise through a combination of business introductions, advice on current and proposed products, strategies, customer specific value propositions in support of corporate initiatives.



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Vice President of Enterprise Segments and Channels

  • Jan 2017 - Jan 2018

  Plano, Texas As Vice President Head of Emerging Industry Segments and Channels, I was the leader responsible for Ericsson's efforts in North America to develop and execute the regional business strategy targeting Industrial Enterprise segment, as well as, our efforts in developing new channel pathways to market. Drove a customer centric view for solution development, value creation and ultimately customer success for IoT, Cloud and Managed Services applications across a Private 4G & 5G wireless system… Show more As Vice President Head of Emerging Industry Segments and Channels, I was the leader responsible for Ericsson's efforts in North America to develop and execute the regional business strategy targeting Industrial Enterprise segment, as well as, our efforts in developing new channel pathways to market. Drove a customer centric view for solution development, value creation and ultimately customer success for IoT, Cloud and Managed Services applications across a Private 4G & 5G wireless system. The key business objective was the development of early strategic business relationships built around a co-creation solution model for new services to contribute to the customers’ business success which would create new beachheads in verticals that provide future growth to Ericsson.

• Vice President Head of Industry & Society ► GTM Strategy ♦Enterprise Channel Development

  • Apr 2014 - Dec 2016

  Plano, Texas As Vice President Head of Industry and Society, I was GM responsible with P&L accountability for sales through project delivery and full customer life cycle management. In this role I drove the development and execution of the regional business strategy for Ericsson’s market entry into the Enterprise. Built leadership team and drove organizational focus around drives for success in product develop, value creation, customer support for penetrating and expanding business in targeted vertical… Show more As Vice President Head of Industry and Society, I was GM responsible with P&L accountability for sales through project delivery and full customer life cycle management. In this role I drove the development and execution of the regional business strategy for Ericsson’s market entry into the Enterprise. Built leadership team and drove organizational focus around drives for success in product develop, value creation, customer support for penetrating and expanding business in targeted vertical markets; Utilities, Automotive, Intelligent Transportation Systems and Public Safety & Security. Successfully drove market penetration across targeted verticals securing strategic business wins that enabled the customers’ success and thereby helped establish Ericsson for long-term profitable growth. Worked to implement methods, processes, and business models with both Ericsson global product and regional practice teams to ensure successful positioning for the Ericsson portfolio which spanned wireless, IT system software, IoT, Cloud and Managed Services encompassing assess, design, integrate, build and operate. KEY ACHIEVEMENTS ► Added two new logos in Transportation and have continued to drive new customer growth, resulting in a 23% increase in revenue qtr/qtr in 2016, despite the declining regional business climate. ► Achieved 33% growth rate qtr/qtr from Q1 to Q4 in 2014. ► Delivered 6 new accounts in Utilities space with one resulting in a new, 5-year exclusive LTE. ► 2016 Delivered Ericsson’s first Enterprise application migration (Mainframe to Cloud)

• Vice President of Emerging Business ►New Business Initiatives ♦ Idea Incubation ♦ Growth Strategy

  • Apr 2013 - Apr 2014

  Plano, Texas After successfully developing the Connected Devices market, I stepped into the newly created role of Vice President of Emerging Business. In this role, I led the creation of and implementation for the emerging business function within the Ericsson North American region with the goal of contributing $1B to the business. Tasked with developing targeted new solutions and accelerating the region’s move into New Growth Areas, I provided strategic leadership for several cross-functional new business… Show more After successfully developing the Connected Devices market, I stepped into the newly created role of Vice President of Emerging Business. In this role, I led the creation of and implementation for the emerging business function within the Ericsson North American region with the goal of contributing $1B to the business. Tasked with developing targeted new solutions and accelerating the region’s move into New Growth Areas, I provided strategic leadership for several cross-functional new business initiatives that worked as an incubation engine within North America. KEY ACHIEVEMENTS ► Developed an iterative process to effectively help the organization learn and evolve to achieve the necessary velocity of revenue growth. ► Collaborated with strategic partners, regional customer units, and engagement practice teams to introduce three new business programs, including the OSS BSS IT Service Innovation and the Ericsson Live Events solution, which launched regional efforts into targeted markets with an expected revenue in excess of $750M over 5 years. ► Worked across the organization to establish new business methodologies and processes to take new ideas or concepts from an incubation phase through a five step process which culminates in a market launch with full business readiness.

• Vice President of Connected Devices ►Change Management ♦ Customer Relations ♦ BD Best Practices

  • Feb 2012 - Mar 2013

  Plano, Texas I joined the team at Ericsson to lead the strategy and tactical execution of the company’s Connected Devices efforts in NA. Leveraging assets in OSS BSS, Managed Services, and Communication Services and working with 3rd parties, I helped to establish an ecosystem for a Connected Devices architecture and a path forward for the company vision of the “Networked Society.” These efforts also created a significant, sustained sales funnel for the organization. KEY ACHIEVEMENTS ► Drove a… Show more I joined the team at Ericsson to lead the strategy and tactical execution of the company’s Connected Devices efforts in NA. Leveraging assets in OSS BSS, Managed Services, and Communication Services and working with 3rd parties, I helped to establish an ecosystem for a Connected Devices architecture and a path forward for the company vision of the “Networked Society.” These efforts also created a significant, sustained sales funnel for the organization. KEY ACHIEVEMENTS ► Drove a 2X margin improvement by refocusing strategy and shifting the model from an outsourced Product Management/R&D function to a blended third party product with Ericsson Software and Services ► Established winning offer for the Ericsson Global SIM Program with AT&T. ► Proactively drove customer dialogue to establish business partnerships and generate new revenues. ► Gained invaluable insight on best practices to ensure optimum expansion into the Operator Enterprise channel.



YWCA of Metropolitan Dallas

• Director | Board of Directors ►Advocacy ♦ Brand Development ♦ Public Policy ♦ Media Relations

  • 2011 - Mar 2014

  Dallas/Fort Worth Area ▬▬▬▬▬▬▬▬▬▬▬▬▬ The mission of the YWCA is to “empower women by removing barriers to self-sufficiency.” ▬▬▬▬▬▬▬▬▬▬▬▬▬ I served as a member of the Board of Directors and a key contributor to the Advocacy/Brand Committee. Responsible for the formulation and the actualization of the organization’s public policy and advocacy positions, I took on a lead role in issue identification, building connections to policymakers and key collaborators, and managing media relations around policy… Show more ▬▬▬▬▬▬▬▬▬▬▬▬▬ The mission of the YWCA is to “empower women by removing barriers to self-sufficiency.” ▬▬▬▬▬▬▬▬▬▬▬▬▬ I served as a member of the Board of Directors and a key contributor to the Advocacy/Brand Committee. Responsible for the formulation and the actualization of the organization’s public policy and advocacy positions, I took on a lead role in issue identification, building connections to policymakers and key collaborators, and managing media relations around policy, issues, and advocacy. Show less



AMX

• United States
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• VP, Sales & Global Marketing ►Performance Management ♦ Customer Experience ♦ Channel Optimization

  • Dec 2008 - Jun 2011

  Richardson, Texas ▬▬▬▬▬▬▬▬▬▬▬▬▬ AMX is part of the HARMAN Professional Division, and the leading brand for the business, education, and government markets for the company. As such, AMX is dedicated to integrating AV solutions for an IT World, solving the complexity of managing technology with reliable, consistent and scalable systems. ▬▬▬▬▬▬▬▬▬▬▬▬▬ First invited to join the team at AMX as the VP of Global Market Development, I took on an expanded role in 2009 as Vice President of Sales & Global… Show more ▬▬▬▬▬▬▬▬▬▬▬▬▬ AMX is part of the HARMAN Professional Division, and the leading brand for the business, education, and government markets for the company. As such, AMX is dedicated to integrating AV solutions for an IT World, solving the complexity of managing technology with reliable, consistent and scalable systems. ▬▬▬▬▬▬▬▬▬▬▬▬▬ First invited to join the team at AMX as the VP of Global Market Development, I took on an expanded role in 2009 as Vice President of Sales & Global Marketing. In this position, I set the company’s strategic vision while directing the execution of its commercial and residential sales operations in all marketing programs worldwide and representing the company in relations with all key stakeholders. A primary focus of my tenure was to utilize strategic objectives as the basis for establishing performance measures and incentive parameters for the management team. To meet our long-term goals, I established plans for the acquisition, retention, and continuing development of key human resources throughout the group, and ensured an appropriate staffing level aligned with business strategy. Pivotal initiatives included the implementation of a new sales and marketing strategy built on “Being the Best Partner” and focused on the customer experience, and the roll-out of a new marketing program, Bulls Eye, that drove significant growth in share of wallet with top-20 accounts growing by 50% in 2010. KEY ACHIEVEMENTS ► Grew overall revenue by 11% from 2009 to 2010 and 26% in Core Commercial business in market declining by 17%. ► Drove overall revenue growth by 14% in Q1 and Q2 of 2011. ► Recorded best month's revenue in company history in December 2010. ► Developed and implemented forecasting methodology providing first-ever 12-month rolling forecast, and ensured actual-versus-forecast was never greater than 5% in any month. ► Streamlined channel eliminating 35% of customer base, which was responsible for 76% of post-sales support calls/costs. Show less



Intervoice

• Puerto Rico
• Business Consulting and Services
• 1 - 100 Employee

• Senior Vice President of Americas Sales ►Channel Development ♦ Business Transformation ♦ CRM System

  • Nov 2006 - Jul 2008

  Richardson, Texas ▬▬▬▬▬▬▬▬▬▬▬▬▬ Intervoice offers awarding-winning, Self Service Solutions for Voice Portal and Contact Portal applications (IVR and Speech solutions), as well as a web-based VoIP Contact Center product. ▬▬▬▬▬▬▬▬▬▬▬▬▬ Recruited by Intervoice in 2006 to take on the role of Senior VP of Americas Sales, I directed a team of 185 across multiple support organizations and reported directly to the COO. My key focus in this role was on developing and driving sales strategy to maximize… Show more ▬▬▬▬▬▬▬▬▬▬▬▬▬ Intervoice offers awarding-winning, Self Service Solutions for Voice Portal and Contact Portal applications (IVR and Speech solutions), as well as a web-based VoIP Contact Center product. ▬▬▬▬▬▬▬▬▬▬▬▬▬ Recruited by Intervoice in 2006 to take on the role of Senior VP of Americas Sales, I directed a team of 185 across multiple support organizations and reported directly to the COO. My key focus in this role was on developing and driving sales strategy to maximize revenue results, margin integrity, and channel development. To the company’s market potential, I developed and executed a strategic transformation shift, migrating the business from transactional product-oriented selling to solution-selling, business value, ROI-oriented model. By implementing new sales training methods, innovative new forecasting processes, and the first ever CRM system, my team and I were able to deliver repeatable sales process and methodologies designed for long-term success. KEY ACHIEVEMENTS ► Designed and deployed new go-to-market sales structure (via new indirect channels) to extend reach and penetration via more cost-optimized multi-channel strategy. ► Delivered the highest-ever fourth-quarter sales revenue performance in company history, driving a 140% increase from the previous record. ► Reengineered sales-quoting-to-order-entry process for 20% reduction, supporting HC with no impact to CSAT. Show less



Nortel

• Norway
• Telecommunications
• 1 - 100 Employee

• General Manager of Broadband Networks ►Business Strategy ♦ Technology Development ♦ Team Leadership

  • Nov 2003 - Nov 2006

  ▬▬▬▬▬▬▬▬▬▬▬▬▬ Nortel Networks Corporation, known simply as Nortel, was a multinational telecommunications and data networking equipment manufacturer founded in 1895 in Montreal and headquartered in Mississauga, Ontario, Canada. At its height, Nortel accounted for more than a third of the total valuation of all the companies listed on the Toronto Stock Exchange (TSX), employing 94,500 people worldwide. ▬▬▬▬▬▬▬▬▬▬▬▬▬ As General Manager of Nortel's Broadband Networks, I developed… Show more ▬▬▬▬▬▬▬▬▬▬▬▬▬ Nortel Networks Corporation, known simply as Nortel, was a multinational telecommunications and data networking equipment manufacturer founded in 1895 in Montreal and headquartered in Mississauga, Ontario, Canada. At its height, Nortel accounted for more than a third of the total valuation of all the companies listed on the Toronto Stock Exchange (TSX), employing 94,500 people worldwide. ▬▬▬▬▬▬▬▬▬▬▬▬▬ As General Manager of Nortel's Broadband Networks, I developed, built, and executed the company’s multi-phase business strategy, which encompassed short- and long-term financial performance, technology development, product roadmap, production and delivery, and post-sales support across the Nortel global footprint. My role included full P&L responsibility for the business unit and oversight of an international team that spanned the US, Canada, China, and Turkey. KEY ACHIEVEMENTS ► Drove the creation, development, and execution of a multi-phase strategy for Nortel’s re-entry into the broadband market with a focus on how to participate in Triple Play (voice, data, and IPTV delivery through telephony infrastructure). ► Built a global organization from the ground up, starting with a leadership team and extending across product management, R&D, business development, marketing, and engineering support, with a headcount of over 200. ► Managed the dynamic business growth from zero sales in 2003 to $100M by end of 2006 by leveraging ecosystem partner model.

• Regional Vice President – US Region ►Executive Sales Leader ♦ Revenue Growth ♦ Sales Strategy

  • Jan 2001 - Oct 2003

  As Regional Vice President of a $600M+ sales organization, I consistently met and exceeded primary revenue, margin, cash, and SG&A targets. My strategic sales leadership ensured the maximum SOW across the Nortel portfolio within the customer's footprint and secured the organization’s position as the top revenue producing business in Nortel’s Service Provider BU. KEY ACHIEVEMENTS ► Consistently earned recognition as the highest revenue producer in the Americas. ► Exceeded… Show more As Regional Vice President of a $600M+ sales organization, I consistently met and exceeded primary revenue, margin, cash, and SG&A targets. My strategic sales leadership ensured the maximum SOW across the Nortel portfolio within the customer's footprint and secured the organization’s position as the top revenue producing business in Nortel’s Service Provider BU. KEY ACHIEVEMENTS ► Consistently earned recognition as the highest revenue producer in the Americas. ► Exceeded margin plan by 25% and DSO/cash collections by $4M ► Managed SG&A to 10% better than plan. ► Restructured go-to-market sales alignment, delivering improved productivity on a revenue per HC basis by 41%. ► Drove key account sales strategy shift to eliminate erroneous liquated damage clauses, saving $12M in support costs.