Director Of Industrial Design

• Nov 2021 - Present

Project Manager & Senior Industrial Designer

• Sep 2019 - Jun 2022

_ Interfacing with the creative team and clients on a daily basis to create new trend-setting products for the sector, starting from market analysis, brand identity, safety requirements and production costs evaluation;_ Working with consolidated clients to improve and maintain brand appeal, as much as building up reputation and visibility of new customers, mainly from APAC and China;_ Envisioning new business strategies with the clients to produce entirely new line ups of innovative and ground-breaking products that create a new trend in the business;_ Coordinating all parties involved in the project, including the client’s decision-making team, creative team and engineering team to ensure deadlines and deliverables are on schedule;_ Creating new concepts and developing them from an abstract and holistic, to a production-ready stage;

Designer Project Lead

• Oct 2016 - Sep 2019

Head of Design for all the new products and trends for WHAM-O, from the initial brainstorming with the team and the design manager to explore new solutions and concepts in the toy industry.More specifically:_ Creating new concepts, by hand and/or digital sketching;_ Providing factories and suppliers with detailed and pre-engineered 3D CAD models;_ Following up prototype and mock-up creation, giving constant feedback on building quality;_ Creating photorealistic renderings and video animations to be used in digital presentations for customers and distributors

Designer Project Lead

• Oct 2016 - Sep 2019

Head of Design for the whole range of hard goods for SPEEDO Aquatics for adults and youth, starting from the analysis of the new trends for American and Asia Pacific markets, followed by User Experience analysis, followed by the creation of 2D and 3D concepts to be sent to the factory for prototyping and final production._ Designing all the new products, from the initial brainstorming and trend research with the team and the design manager;_ Creating 2D digital sketches and presentations that will be then transformed into 3D CAD models and renderings;_ Working closely with factories and suppliers for mock-up and pre-production samples creation and review;_ Pre-production water testing of all new items and managing quality and safety regulation control;

Designer Project Lead

• Oct 2016 - Sep 2019

Head of Design for all the new electronic recreational and leisure devices, developed independently as a YAMAHA licensee._ Creation of detailed briefings and product specs to submit to the licensor for pre-approval;_ Working together with the Engineering team to set up and finalize all internal, mechanical and electronic components;_ Creation of initial concepts based on approved briefs and licensor’s style guide;_ Design R&D through several stages of 3D printed prototypes, to ensure working functionality, usage comfort and appeal; _ Final approval stage from the licensor and water testing before the follow-up to pre-production;

Head Of Design Department

• Sep 2015 - Sep 2016

More specifically:_ Following the development of OEM and ODM products for customers from all around the world;_ Creating new trends for specific age and sex targets, especially for EU and middle eastern markets;_ Dealing with customers from all around the world to satisfy specific requests for new products;_ Dealing on a daily basis with factories, suppliers and freelance workers for mockup, samples and artworks review;_ Attending shows worldwide for constant update and to meet specific customers;_ Creating final presentations of all the new concepts to showcase to customers and distributors;_ Preparing and following logistics for final product shipment;

Designer

• Apr 2013 - Jun 2015

_ Designing and developing new products for Lavazza, Kimbo, Indesit, Bama, Maxilar, DAB, Suzuki, Kymco, Brigadier for the Asian, European and South American markets;_ Managing projects style development process and supporting the R&D office during the materials research and finishes selection;_ Managing relationship and in & out communications with customers from all around the world;_ Modelling assistant;_ 3D Printing responsible for the R&D dept._ Reverse Engineering assistant;

stagista

• Feb 2012 - Oct 2012

Progettazione di complemento di arredo per interni ed esterni di abitazioni private.Progettazione di elementi di illuminotecnica per interni ed esterni.Sopralluoghi e messa in pianta 2D e 3D dei cantieri visitati. Progettazione di complemento di arredo per interni ed esterni di abitazioni private.Progettazione di elementi di illuminotecnica per interni ed esterni.Sopralluoghi e messa in pianta 2D e 3D dei cantieri visitati.

Workshop Scenari di Innovazione - Mobile, nautica, pelle e tecnologie consolidate

• Mar 2012 - Apr 2012

I temi centrali del Workshop sono stati la progettazione del ciclo di vita dei prodotti e degli allestimenti interni e sua capacità di trasformazione al cambiare della destinazione d’uso dell’imbarcazione, e lo sviluppo di soluzioni innovative per prodotti nell’ambito del mobile e complemento.Durante questa fase la piattaforma di progettazione ha visto la partecipazione, oltre al mobile e al complemento di arredo e alla nautica, altri settori produttivi, importanti per l’economia del territorio della Provincia di Pisa: il settore pelle-cuoio e le tecnologie consolidate trasversali e applicabili nei tre settori di riferimento.Davide e Gabriele Adriano - Adriano Design - Visiting professor workshop