Walter James Procek

Head of Production/Studio at ReachTV
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Contact Information
us****@****om
(386) 825-5501
Location
Miami Beach, Florida, United States, US

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Head of Production/Studio
      • Feb 2022 - Present

      Miami, Florida, United States Head of studio production at Reach TV

    • Director of Content/Head of Production
      • Jun 2016 - Present

      Greater Los Angeles Area Oversee social media growth, with a focus on creating Instagram influencer networks Work with clients to launch social media marketing campaigns Oversee pre and post production for multiple media verticals, including pet, celebrity and swimsuit programming Produce content for multiple platforms, including Facebook, Instagram, Snapchat, Youtube, and mobile apps around the globe Write and direct daily celebrity news shows Edit and Produce movie trailer… Show more Oversee social media growth, with a focus on creating Instagram influencer networks Work with clients to launch social media marketing campaigns Oversee pre and post production for multiple media verticals, including pet, celebrity and swimsuit programming Produce content for multiple platforms, including Facebook, Instagram, Snapchat, Youtube, and mobile apps around the globe Write and direct daily celebrity news shows Edit and Produce movie trailer segments for international consumption Oversee a staff of multiple editors, writers and hosts Develop and coach on screen talent Create corporate sales tools, including pitch packages and sales reels Built and managed an in house studio, including a green screen studio, V.O. recording suite, and live streaming set. Show less

    • Executive Producer/Director
      • Sep 2013 - Nov 2015

      Greater Los Angeles Area Successfully developed, produced, and sold (domestically and internationally) 104 episodes of Celebrated, a half hour celebrity bio show Produced varied web content Developed and produced numerous pilots Delivered episodes in a variety of both international and domestic formats Client roster included Reelz Channel, Reliance Media Works, SABC(South Africa), EIM(Entertainment in Motion), Daily Motion, Movies Now(India), and More

    • Founder/Executive Producer
      • Jan 2013 - Sep 2015

      Greater Los Angeles Area Conceptualized and built a beta-version of librarium.tv, production software designed to take the pain out of database and asset management Built and managed an agile team capable of quick iterations and bug fixes Using my own content as a case study, successfully used the product to create viable products that were sold and are currently airing in millions of homes and streaming on millions of phones worldwide

    • Supervising Producer
      • Jun 2011 - Jan 2013

      Rebranded the company’s entire platform from broadcast TV to short-form web content Produced numerous short-form videos based off broadcast longform content Worked with ad partners worldwide Successfully launched new media channels

    • Story/Field Producer
      • Jul 2012 - Nov 2012

      Greater Los Angeles Area Pepsi “2012 Bottler of the Year Convention”, produced the opening video sequences and branded documentary pieces on each nominee for Pepsi Bottler of the Year 2012. Weight Watchers “Lose for Good”, an external brand integration video showcasing Weight Watchers’ commitment to fighting obesity and global hunger. Protagonist Brand Energy is a full service brand integration company that works with mega-brands such as Pepsi, Weight Watchers, and other worldwide brands.

    • Producer/Editor
      • Aug 2012 - Sep 2012

      Greater Los Angeles Area 60 second web promotional spot for “Jewels with Buddies” Scopely’s newest player-to-player hit game. The spot generated close to 1 million hits and help drive “Jewels with Buddies” into the top 5 most downloaded iOS apps.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Supervising Producer
      • Nov 2010 - Jun 2011

      "Tech Stars", a TV reality series on a Tech Accelerator program called Tech Stars. "Tech Stars" follows 11 young tech firms who compete to build what may be the next Facebook or Google. In a three month period each team will design, build, and try to sell what they hope will be the next big thing in the tech world. Oversaw production for the hit series TechStars on Bloomberg TV Managed a staff over 15, producers, writers and camara staff

    • Supervising Producer
      • Aug 2010 - Oct 2010

      TV series pilot on Hollywood celebrity fashion. Hosted by Victoria Recona(Insider), Collier Strong(Project Runway) and Maria Davaris(Fashion Editor).

    • Producer
      • Feb 2010 - Sep 2010

      Conceptualized, produced, budgeted, and casted music videos for various well-known and new acts Produced artist photoshoots Worked closely with publicists and top talent managers to ensure brand continuity

    • Executive Producer/ Director of Development
      • Jul 2008 - Mar 2010

      “The Possibilities”, Music video for Australian Musician/Actor Dan O’Conner of “Neigbours” fame, Directed by Nick Egan. PUMA “JamaicanMeWannaRun”, three episode web documentary series following Jamaican high school track stars’ personal journeys. Hosted by Olympic Champion Usain Bolt. PUMA Golf Celebrity Web-spots, Scripted web comedy spots, featuring Johnny Damon (New York Yankees), Kasey Kahne (NASCAR), and Erica Blasberg (LPGA). PUMA Golf Open Promos, web series… Show more “The Possibilities”, Music video for Australian Musician/Actor Dan O’Conner of “Neigbours” fame, Directed by Nick Egan. PUMA “JamaicanMeWannaRun”, three episode web documentary series following Jamaican high school track stars’ personal journeys. Hosted by Olympic Champion Usain Bolt. PUMA Golf Celebrity Web-spots, Scripted web comedy spots, featuring Johnny Damon (New York Yankees), Kasey Kahne (NASCAR), and Erica Blasberg (LPGA). PUMA Golf Open Promos, web series produced to promote The Puma Golf Open. Shot on location featuring PGA and LPGA golfers and celebrities. EZ Shopper Infomercial – Infomercial for Telebrands’ EZ Shopper. 30 and 60 second spots. LAZER PLANE, Infomercial and Promo, A golf instructional infomercial for the Lazer Plane golf swing system and TV promotional spot to support the product. “Building Bravery”, TV series demo on FDNY firefighters’ volunteer work in South America. Building Bravery follows Mutual Aid Americas, a non-profit group of US firemen dedicated to helping third world nations rebuild their firefighting capabilities. Currently under contract at PBS. “Elvis Presley Boulevard”, feature documentary, on Elvis Presley Featuring interviews with Elvis insiders and hundreds of Elvis fans. Filmed on location in Memphis during Elvis Week 2008. Toyota Business-to-Business videos – A series of informational demos on new technology developed for Toyota’s 2010 line of vehicles. Show less

    • Producer
      • Sep 2007 - Apr 2008

      Big Hug Production is a reality/animation company. Housed with talented producers and award winning writes, we currently have a number of animated and realty pilots in production. We've developed pilots for the likes of A&E and Teletunes.

    • Entertainment Providers
    • 1 - 100 Employee
    • Director Of Development
      • Apr 2002 - Sep 2007

      Developed series and pilots for The History Channel, A&E, Biography Channel, and Animal Planet. Helped to exploit their large entertainment news archive, through TV program development and multi-platform distribution.

    • Producer
      • Sep 2001 - Sep 2003

      Producer on the Jeff Corwin Experience on Animal Planet.

    • Assistant to CEO/Executive Producer
      • Jan 1998 - Jan 2001

      Assisted the CEO in developing and producing TV Programming

Education

  • St. John's University
    B.S, History/Education
    1995 - 1998
  • St. John's University
    BA, Education/History
    1994 - 1998

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