Experience

Pinnacle Fertility, Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Vice President Marketing

  • Nov 2021 - Present

  Phoenix, Arizona, United States



Nexa

• United States
• Telecommunications
• 1 - 100 Employee

• Senior Vice President Marketing

  • Oct 2020 - Oct 2021

  Phoenix, Arizona, United States Leading teams focused on driving scalable growth across three brands through Digital Marketing, Paid Media, SEO and Content Marketing, PR and Corporate Communications, Production Creative, Partner Marketing and Product Marketing

• VP Sales and Marketing

  • 2017 - Oct 2020

  Phoenix, Arizona Area • Led the sales and marketing function through private equity exit in late 2018. • Built out strategic partnership function including partner acquisition strategy, revenue sharing models, cross-marketing optimization leading to 30% lift in lead volume and annual revenue contributions • Increased average monthly recurring revenue (MRR) consistently by 43% through sales pipeline optimization and management. • Improved new sales conversion by average of 15% (ranging between… Show more • Led the sales and marketing function through private equity exit in late 2018. • Built out strategic partnership function including partner acquisition strategy, revenue sharing models, cross-marketing optimization leading to 30% lift in lead volume and annual revenue contributions • Increased average monthly recurring revenue (MRR) consistently by 43% through sales pipeline optimization and management. • Improved new sales conversion by average of 15% (ranging between 10%-25% year to year). • Grew customer lifetime value (LTV) by 32% from 2017 to 2018 through innovative retention strategies.

• Director of Marketing

  • Feb 2016 - May 2017

  Phoenix, Arizona Area • First management hire after acquisition tasked with the build out of the marketing team across functions including paid search, paid social, display, rich media, organic search, creative, email, SEO and content marketing. • Implemented a modern and scalable marketing technology stack including full re-build of the website, tag management, Analytics, CRM integration, and marketing automation. • Increased inbound leads in highly competitive SMB space by 3x between 2016-18 (from… Show more • First management hire after acquisition tasked with the build out of the marketing team across functions including paid search, paid social, display, rich media, organic search, creative, email, SEO and content marketing. • Implemented a modern and scalable marketing technology stack including full re-build of the website, tag management, Analytics, CRM integration, and marketing automation. • Increased inbound leads in highly competitive SMB space by 3x between 2016-18 (from 600 to 2000, resulting in 233% growth) while driving down CPL and CAC.



Moon Valley Nurseries

• United States
• Retail
• 300 - 400 Employee

• Digital Marketing Manager

  • Jun 2013 - Mar 2016

  Phoenix, Arizona Area • Led consumer acquisition planning activities nationally across four markets, driving over $60M annually • Created go-to-market execution across online and offline marketing channels representing $5M+ spend • Developed marketing performance analytics scorecard and diagnostics to drive optimization • Drove record retail location traffic for 90+ sales consultants; achieved 30% sales growth YOY



ImportGenius.com

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing and Communications Manager

  • Sep 2012 - Jun 2013

  Scottsdale, AZ • Coordinated, created and executed B2B web, email and direct mail campaigns. • Reversed negative trend from previous years to positive ROI within 3 months of strategy execution • Worked with overseas development team on changes to software and in-house CRM tool



NewtekOne (NASDAQ: NEWT)

• United States
• Financial Services
• 200 - 300 Employee

• Marketing Communications Specialist

  • Sep 2010 - Sep 2012

  • Executed key strategies and programs to support sales objectives, resulting in ongoing revenue growth. • Implemented campaigns to develop quality leads using SEO, PPC and other online campaigns. • Created website content, ad creation, and landing pages to enhance online marketing outcomes



Arizona Coyotes

• Spectator Sports
• 200 - 300 Employee

• Media Relations Assistant

  • Jul 2009 - Oct 2010

  • Supported key media relations strategies to promote key program initiatives and programs. • Compiled monthly media tracking reports, recording any print, on-line or broadcast team coverage. • Provided additional media and related support to enhance public engagement and communications.