Walo von Mühlenen

Cheese Affineur & Mentor for: Food-Retail, Food-Producers, Importers, Cheese Mongers, Licenceholder at Affineur Walo von Mühlenen (walo@affineurwalo.ch)
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Contact Information
us****@****om
(386) 825-5501
Location
Villars-sur-Glâne, Fribourg, Switzerland, CH
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Professional working proficiency
  • Französisch Professional working proficiency
  • Italienisch Full professional proficiency
  • Berndeutsch Native or bilingual proficiency

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Marcel Mehnert

Ich LIEBE den Käse von Walo. Ich liebe ihn wegen seiner Geschichte. Wegen seiner Aufmachung. Dafür, dass Walo auf LinkedIn so viel davon präsentiert und vor allem für den MEGA Geschmack. Seine Käse-Zusendung aus der Schweiz zu mir nach Hause war mehr als angenehm und hat einfach nur toll geschmeckt & wäre länger haltbar gewesen, als er bei mir überlebt hat.

Caroline Monteiro

Walo von Mühlenen ist der Spezialist für Blumenwiesenkäse und mehrfacher Käse-Weltmeister. Die Liebe zum Käse merkt man ihm und all seinen Käsesorten an. Ich bin sehr froh, dass ich schon mehrere Käse von Walo von Mühlenen genießen und von seiner großen Käse-Expertise lernen durfte. Man lernt nicht jeden Tag jemanden kennen, dessen Familie sich seit Generationen der Käseproduktion widmet.

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Credentials

  • Master Ecomomics
    University of Freiburg
    Jul, 1987
    - Nov, 2024
  • Bio
    bio.inspecta AG
    Jul, 2021
    - Nov, 2024
  • Bio
    bio.inspecta AG
    Nov, 2020
    - Nov, 2024
  • Bio Schweiz
    bio.inspecta AG
    Nov, 2020
    - Nov, 2024

Experience

  • 🇨🇭Walo von Mühlenen AG
    • Switzerland
    • Dairy Product Manufacturing
    • 1 - 100 Employee
    • Cheese Affineur & Mentor for: Food-Retail, Food-Producers, Importers, Cheese Mongers, Licenceholder
      • Jun 2014 - Present

      I used to sell what everyboy has, but one day I got tired of talking prices and I decided to create my own selection of award winning flower meadow cheese with natural rawmilk. It took me several years but now I am talking about cheese.My solutions for importers: become the preferred contact for the food trade.Studies have shown that the food trade needs the specialists in the market to build up a specialty assortment. With me- You are the sole supplier of the most exclusive Swiss premium cheeses in your area. - You have access to decades of experience and 150 years of family history.- You have training on site and on-line.- You have acess to my marketing and sales concept for importers- You can offer to selected grocery stores to develop cheese for them.- You can offer your customers to optimize the entire Swiss cheese assortment. - You can optimize the quality of your existing Swiss cheese suppliers. - You benefit from my large network My solutions for the food trade: turn your customers into fans!Studies have shown that consumers are also discoverers in cheese and when they discover something, they become fans and want to share it with their friends, and family.- I have built up an exclusive assortment of world champion cheeses over the past decades, and the consumer can discover them at your store. For this purpose, we offer training for your staff together with our distribution partners- Your assortment remains exciting - there is always something to discover with our seasonal cheese specialties- I develop for you a cheeses, which can be discovered exclusively at your store- We offer our best customers to optimize the entire range of Swiss cheesewww.affinuerwalo.ch##red-nose-Gold-Label##Red-Wine-Farmer##Gallus##Stärnächäs##creamy-Lioncheese-from Turgovia##Red-Wine-Raclette##Organic-Cheese##Le-Gruyere-Extra##Affineur-Walo##von-Mühlenen##Affineur-Walo-von-Mühlenen##Emmental-Cheese##Raclette

    • Partner, CEO and Member Of The Board Of Advisors
      • Oct 2011 - Present

      The awarded cheese from Affineur Walo von Mühlenen are carefully selected and e perfection. The range contains all Major cheeses from Switzerland such as an 14 month old Cave aged Le Gruyere Switzerland AOC and many local specialities such as the ward winning Red nos Gold Label. The Family of Walo von Mühlenen is since centuries active in the Swiss cheese and food industry. It begann in 1845 with Andreas von Mühlenen and the expirience and tradtion continous today with the 5 generation. Our offer for the cheese counters: With me you become a specialist for Swiss cheese. - For all our cheeses you will receive a short story about the origin and the origin- I create a plan with you for the seasonal offers- I will give you neutral advice in order to put together an optimal Swiss cheese assortment. - I will gladly answer all your questions about Swiss cheeseOur solutions for cheese producers: Concentrate on the production of world champion quality, I'll take care of the rest.- I offer you my network of importers all over the world.- My unique sales and marketing concept guarantees sales- Your cheese becomes part of our exclusive world champion assortment. - I take care of the logistics, export formalities and payment transactions.- We plan the quantities together- Your cheeses will be entered by me in the various international competitions and who knows, soon you will be world champion.

    • Responsible for licensees
      • Dec 2019 - Present

      The brand Affineur Walo stands for quality, reliability and exclusivity. Over the last 150 years my family and I have created a brand that stands for the highest quality. With these values ​​we would like to support selected partners in marketing.Would you like to benefit as much as possible from our brand ? Then use the opportunity to conclude a license agreement with me. I offer license agreements for many different ambitious business people:- Grocery stores, cheese counters or on-line shops. You undertake to carry my product range and to present it as it should be for an exclusive, premium brand and I undertake to advertise for you.- For manufacturers of ready meals who want to highlight an exclusive ingredient. Would you like to make a lasagne, a pizza, a pastry etc. with world champion cheese and advertise it? Then we will surely find a solution that works for both.- For producers of mozzarella and pasta filata. We have developed a concept with which you can make mozzarella with buffalo milk anywhere in the world. You will receive the machines, the production know-how and the recipe from us.Thanks to the license agreement, you have fantastic options and advantages:- You can advertise your offer with the premium brand Affineur Walo- I will advertise your offer on social media, the Internet and, if necessary, print.- You are protected from competition.- You will receive training from us in order to optimally position your offer and to standardize sales.- You can advertise your finished dish with a world champion ingredient and thus say goodbye to price wars for good.Interested? Then register here:walo@vonmuhlenen.net

  • RentHelp
    • Switzerland
    • Individual and Family Services
    • 1 - 100 Employee
    • Partner
      • Jan 2021 - Present

      RentHelp: vom Betreuungs-Chaos zum sorglosen Familienmitglied.Wir sind überzeugt, dass sich zu viele Angehörige für die Betreuung ihrer betagten Lieben aufopfern.Dank unserer zuverlässigen, hilfsbereiten und lösungsorientierten 24h-Betreuungschaffen wir Sicherheit und Behaglichkeit für Ihre Lieben so, dass Sie sich wieder sorglos Ihrem eigenen Alltag widmen können. RentHelp: vom Betreuungs-Chaos zum sorglosen Familienmitglied.Wir sind überzeugt, dass sich zu viele Angehörige für die Betreuung ihrer betagten Lieben aufopfern.Dank unserer zuverlässigen, hilfsbereiten und lösungsorientierten 24h-Betreuungschaffen wir Sicherheit und Behaglichkeit für Ihre Lieben so, dass Sie sich wieder sorglos Ihrem eigenen Alltag widmen können.

  • Sunshine Service AG
    • Switzerland
    • Manufacturing
    • 1 - 100 Employee
    • Member Of The Board
      • Oct 2013 - Present

      Verantwortlich für die Unternehmensstrategie, Marketing und VerkaufConsulting und Management Verantwortlich für die Unternehmensstrategie, Marketing und VerkaufConsulting und Management

  • TVM Service GMBH (Globetrotter Schweiz)
    • CEO and Partner
      • Aug 1996 - Present

      - Turnover 0,4 mio. SFr., 3 employees - Import of textiles and outdoor equipment, sales by corepsondance.Results: - creation and implemantation of the business model - assured the short and long term financing - Turnover 0,4 mio. SFr., 3 employees - Import of textiles and outdoor equipment, sales by corepsondance.Results: - creation and implemantation of the business model - assured the short and long term financing

  • Switzerland Global Enterprise
    • Switzerland
    • International Trade and Development
    • 100 - 200 Employee
    • Pool of Expert
      • Aug 2011 - Present

      Expert for: international strategies, international branding, building of sales teams, distribution strategies and international sourcing.Expertise’s are: FMCG, food, milk products, cheese and textile. Expert for: international strategies, international branding, building of sales teams, distribution strategies and international sourcing.Expertise’s are: FMCG, food, milk products, cheese and textile.

  • people at work
    • Consultant
      • Jul 2011 - Present

      people at work Swissqualtiy controlled" priducec and distributes workwearThe consulting consist in developing the bussines strategy, the distribution network, the design and the production. people at work Swissqualtiy controlled" priducec and distributes workwearThe consulting consist in developing the bussines strategy, the distribution network, the design and the production.

  • approved consultants von Mühlenen
    • Switzerland
    • Business Consulting and Services
    • Partner
      • Jun 2011 - Present

      approved consultants von MühlenenBeratungsgesellschaft für Unternehmensstrategien, internationale Strategien, Verkauf und Marketing. approved consultants von MühlenenBeratungsgesellschaft für Unternehmensstrategien, internationale Strategien, Verkauf und Marketing.

  • Grünliberale Partei Schweiz
    • Switzerland
    • Political Organizations
    • 1 - 100 Employee
    • Member of the Board in Fribourg
      • Mar 2012 - Jan 2022

      ehemaliger Präsident Sektion Saane Land ehemaliger Präsident Sektion Saane Land

  • von Mühlenen
    • Member of the Board and CEO
      • Jan 1996 - Jun 2010

      - Turnover 40 mio. SFr. - 120 employees (+80 in independent dairies) - Branches in Germany, Italy and England- Export to North America, China, Japan and Middle EastResults: - created new Brands and developed the Marketing strategy.- established the sales network with branches in Germany, Italy, England and Distributers in North America, Asia, Scandinavia and Middle East - developed and improved the manufacturing process- assured the short and long term financing- implemented the cost accounting

  • Henkel
    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Sales Directror Switzerland
      • Jun 1993 - Dec 1995

      - Turnover 20 Mio. Fr. - 10 employeesResults: . difnition with the management board the marketing strategy and implementtion of the strategy- increased the distribution and turnover in Switzerland- implementation of the key account management - successfull integration of the “Steinfels” business (a Swiss producer acquired by Henkel in 1994) - Turnover 20 Mio. Fr. - 10 employeesResults: . difnition with the management board the marketing strategy and implementtion of the strategy- increased the distribution and turnover in Switzerland- implementation of the key account management - successfull integration of the “Steinfels” business (a Swiss producer acquired by Henkel in 1994)

  • Johnson & Johnson
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Key Account Mamager
      • Apr 1992 - Jun 1993

      - 2 Employees- Sales chains: Food (Coop, Mabeag), Pharmacies and HospitalsResults:- definition with the management board and the sales director of the marketing and sales strategy and implementation it in my area. - increased the distribution and the sales in my area- implementation of the key account management - 2 Employees- Sales chains: Food (Coop, Mabeag), Pharmacies and HospitalsResults:- definition with the management board and the sales director of the marketing and sales strategy and implementation it in my area. - increased the distribution and the sales in my area- implementation of the key account management

  • Philip Morris International
    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Junior Product Manager
      • Jan 1988 - Mar 1992

      - Marketing budget (without sponsoring) ca. 10 Mio. Fr.Results:- definition with the management board and the marketing director of the marketing strategy with the sponsoring of the sailing ship merit- developed a new advertising campaign- developed a direct marketing program - launch Merit Light- developed a new point of sales campaign - Marketing budget (without sponsoring) ca. 10 Mio. Fr.Results:- definition with the management board and the marketing director of the marketing strategy with the sponsoring of the sailing ship merit- developed a new advertising campaign- developed a direct marketing program - launch Merit Light- developed a new point of sales campaign

Education

  • Université de Fribourg/Universität Freiburg
    Master, Economics
    1982 - 1987

Community

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