Wally Pinkard

Vice President Marketing at World Trade Center Institute
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Location
Baltimore, Maryland, United States, US

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Ann Lansinger

Wally is smart, creative, energetic and enthusiastic. I very much enjoyed working with him and know that he will be successful in whatever he chooses to do in the future.

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Experience

    • United States
    • International Trade and Development
    • 1 - 100 Employee
    • Vice President Marketing
      • Jul 2021 - Present

      Developed online WTCI Member Portal with integration between website and Salesforce CRM.Built WTCI Video and Podcast Studio.

    • Senior Director of Marketing
      • Aug 2019 - Jul 2021

    • Director Marketing, Business Development and Events
      • Jul 2017 - Jul 2019

    • Director Marketing & Events
      • Jul 2016 - Jul 2017

      Redesigned and rebuilt all of World Trade Center Institute's web properties.Redesigned WTCI marketing materials.

    • Senior Manager Marketing and Events
      • Jun 2015 - Jun 2016

      Worked closely with cross-functional teams to ensure the success of all World Trade Center Institute events and programs.Consolidated multiple databases and information sources into Salesforce and led the implementation process.Helped design and launch the Emerging and Developing Global Executives (EDGE) Program.

    • Manager Marketing and Events
      • Feb 2013 - Jun 2015

      Switch email marketing providers reducing costs by more than 50% while enhancing email marketing workflow.Replaced static PowerPoint presentations with video stories for the Maryland International Business Leadership Awards.

    • Assistant Manager Marketing and Event Planning
      • Aug 2011 - Feb 2013

      Managed social media, website, and digital mediaPlanned and coordinate networking events attracting more than 1500 regional business leaders Trained and manage interns

    • Marketing Consultant and Web Designer
      • Nov 2013 - Jun 2016

      Designed, and built the website and advise on marketing strategy including, content, social media, search engine optimization. Designed, and built the website and advise on marketing strategy including, content, social media, search engine optimization.

    • United States
    • Truck Transportation
    • Transit Choices Bike Committee
      • 2013 - Mar 2014

    • Marketing Intern
      • Jan 2011 - Aug 2011

      Manage Social MediaAssist with the awarding of TEDCO grants to client companiesAdvise client companies on marketing strategies Manage Social MediaAssist with the awarding of TEDCO grants to client companiesAdvise client companies on marketing strategies

    • Finance & IT Intern
      • Sep 2010 - Jan 2011

      Analyze and research potential grant opportunities Develop presentations using After Effects Keep financial records using QuickBooksPrepare financial reports and projections using Excel Analyze and research potential grant opportunities Develop presentations using After Effects Keep financial records using QuickBooksPrepare financial reports and projections using Excel

    • Shop Manager
      • Aug 2008 - Sep 2010

      Installation and fabrication of granite and marble, as well as the installation of glass shower doors. Installation and fabrication of granite and marble, as well as the installation of glass shower doors.

Education

  • University of Baltimore
    MBA, Business
    2008 - 2011
  • Tufts University
    Bachelor of Fine Arts (BFA), Studio Art
    2001 - 2003
  • Dale Carnegie
    NA, Effective Communications & Human Relations/Skills For Success
    2011 - 2011
  • Solar Energy International
    Entry Level Photo Voltaic Installer
    2007 - 2007
  • Gilman
    1992 - 1998
  • College of Charleston
    1998 - 2001

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