Experience

Thrive Music

• United States
• Music
• 1 - 100 Employee

• VP of Global Streaming and Commercial Marketing

  • Jun 2023 - Present



degrade.LA

• Los Angeles

• Founder | Strategy

  • Dec 2010 - Present

  Founder and managing partner of LA-based creative collective - Designers and curators of a music site, mix series, monthly party series ‘Paint By Numbers’, and a hugely successful Coachella party. The collective consists of prominent artists, managers, agents, publicists, and creatives working in the music space. Founder and managing partner of LA-based creative collective - Designers and curators of a music site, mix series, monthly party series ‘Paint By Numbers’, and a hugely successful Coachella party. The collective consists of prominent artists, managers, agents, publicists, and creatives working in the music space.



Capitol Records

• Musicians
• 300 - 400 Employee

• Director of Streaming & Playlist Strategy, Pop/Dance/Rock

  • Apr 2021 - May 2023

• Sr. Manager of Streaming Strategy, Dance/Electronic - Caroline/Capitol Records

  • Apr 2019 - Apr 2021

  Design and execute the streaming strategy for all Dance/Electronic music that passes through the Capitol Records tower -including Astralwerks and associated Caroline distributed labels - from artists like Disclosure, Marshmello, Surf Mesa, Topic,Meduza, Fisher, Polo & Pan, Zeds Dead, and more.● Spearhead the creation of Capitol’s best-in-class DSP communication method, establish best practices, and train new staff(recent hire promoted after 1 year).● Optimize artist growth at the track, album, and career levels by utilizing a unique combination of extensive playlist ecosystemknowledge, deep fluency in data analytics, and real-world experience earned in the clubs and parties that drive the Dancescene - These efforts have resulted in successful crossover to Pop as well as several Platinum and Gold records. Examples:o Marshmello & Bastille - Happier (6x Platinum)o Meduza - Piece of My Heart (Gold en route to Platinum - Built from day 1 with no US artist footprint)o Topic - Breaking Me (Platinum)o Surf Mesa - ily (I Love You Baby) (Platinum)o ILLENIUM - Good Things Fall Apart (Platinum - Artist career peak) Show less



Caroline Distribution

• Hollywood, CA

• Manager of Artist Marketing, Dance/Electronic

  • Oct 2017 - Apr 2019



Complete Control Management / Control Music Group

• Hollywood, CA

• Artist Manager

  • Oct 2016 - Aug 2017

  • The electronic music division of a management company representing an exciting roster of artists across the music spectrum - including Tritonal, Bingo Players, Henry Fong, Rich Chigga, Keith Ape, Phoenix, Hudson Mohawke, On Planets, and more. • Management duties including but not limited to: creating marketing plans for releases, tours, and product launches; project managing event activations from ideation to execution; coordinating promotional efforts with event promoters worldwide; sourcing partners (PR/graphic design/photo + video/motion graphics/etc.) to provide support for client projects; rigorous networking and information gathering via regular attendance to shows, festivals, and industry events, resulting in direct relationships with influential promoters, agents, managers, bloggers, YT channel managers, music artists, and more. • Key force in the strategic planning of clients’ careers - including developing brand initiatives & assets, identifying collaboration & partnership targets, and A&R. Show less



Technique Management

• Hollywood

• Manager

  • Jun 2014 - Feb 2016

  • Management/Entertainment company representing electronic artists (MAKJ, Whiiite, PeaceTreaty, On Planets, and Chris James), operating the label KENZ Records, and curating the ‘Control‘ party at Avalon. • Management duties including but not limited to: advancing all tours and shows while working hand in hand with agents on routing and fielding offers, spearheading creative direction for clients, PRO registration, PR, invoicing, artist scheduling, and collections. • Managed label relationships (Spinnin, Mad Decent, SIZE, Mind Of A Genius, etc) and coordinated releases, PR, branding, and strategy for our clients. • Contributed heavily to the strategy and long term planning of clients’ careers - including collaboration targets, brand iconography, partnerships, and A&R. • Hired, trained, and supervised intern team. • Consulted on weekly bookings for Avalon’s ‘Control’ party. Responsible for sold out Trippy Turtle show as well as aligning the night with emerging brands in dance music such as Soulection and Brownies & Lemonade for curated events. • Created monthly party series ‘Paint By Numbers’ at Bardot. Handled all aspects of curation, booking, finance, etc. Show less



WME | William Morris Endeavor

• United States
• Entertainment Providers
• 700 & Above Employee

• Agent Assistant - Music

  • Dec 2010 - Jun 2014

  • Administered and monitored all deals on the desk - from the collection of offers, issuing of contracts, and resolution of any issues up to and beyond the day of show. • Developed and maintained relationships with Talent, Management, and Buyers. • Experience on the desks of Territorial Booking and Responsible Agents. • Positive and productive working relationship with fellow assistants and agents. • Utilized tour histories and independently developed territory grids to facilitate the choice of booking targets. • Managed heavy phones, calendar, expenses, travel arrangements and any additional tasks on demand. Show less



Rapid7

• United States
• Computer and Network Security
• 700 & Above Employee

• Business Development Rep

  • Nov 2009 - Mar 2010



AEG Presents

• Entertainment Providers
• 700 & Above Employee

• Online Marketing Intern

  • 2009 - 2009

  • Maintained and expanded the Goldenvoice online presence including social networks, contests, and email blasts. • Administrative tasks included heavy phones, organizing expenditure reports, preparing press packets, and daily mailings. • Maintained and expanded the Goldenvoice online presence including social networks, contests, and email blasts. • Administrative tasks included heavy phones, organizing expenditure reports, preparing press packets, and daily mailings.



Activate Entertainment

• Intern

  • 2004 - 2005