Walker S.
Account Manager at Matchfire- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
Topline Score
Bio
Vin Hoey
Walker is an excellent digital marketing teacher, having led two-hour workshops for my classes at the SMU Cox Graduate Business School in Dallas and via Zoom for DePauw University classes in Indiana. In his latest DePauw January Winter Term workshop, the class ranked his presentation the highest of my five outside speakers. Rather than just presenting case studies of Matchfire’s outstanding digital marketing work for their clients, he first engaged each of the seven student teams about their business or nonprofit marketing consulting client and then shared Matchfire case examples as illustrative best practices. His teaching from the customer perspective and demonstrating outside-in communications was masterful. It resonated with the approach I’d taught in outside-in communications but made it far more memorable, starting with the student teams as the customers. The students took his digital marketing suggestions to heart; it was a real learning experience.
Jessica Kirkwood
Walker is a personable and reliable project manager. He brings enthusiasm, a positive outlook and a can-do spirit to everything he touches. He’s great to have on any project because he’s reliable, creative and capable – and he always brings his infectious smile with him.
Vin Hoey
Walker is an excellent digital marketing teacher, having led two-hour workshops for my classes at the SMU Cox Graduate Business School in Dallas and via Zoom for DePauw University classes in Indiana. In his latest DePauw January Winter Term workshop, the class ranked his presentation the highest of my five outside speakers. Rather than just presenting case studies of Matchfire’s outstanding digital marketing work for their clients, he first engaged each of the seven student teams about their business or nonprofit marketing consulting client and then shared Matchfire case examples as illustrative best practices. His teaching from the customer perspective and demonstrating outside-in communications was masterful. It resonated with the approach I’d taught in outside-in communications but made it far more memorable, starting with the student teams as the customers. The students took his digital marketing suggestions to heart; it was a real learning experience.
Jessica Kirkwood
Walker is a personable and reliable project manager. He brings enthusiasm, a positive outlook and a can-do spirit to everything he touches. He’s great to have on any project because he’s reliable, creative and capable – and he always brings his infectious smile with him.
Vin Hoey
Walker is an excellent digital marketing teacher, having led two-hour workshops for my classes at the SMU Cox Graduate Business School in Dallas and via Zoom for DePauw University classes in Indiana. In his latest DePauw January Winter Term workshop, the class ranked his presentation the highest of my five outside speakers. Rather than just presenting case studies of Matchfire’s outstanding digital marketing work for their clients, he first engaged each of the seven student teams about their business or nonprofit marketing consulting client and then shared Matchfire case examples as illustrative best practices. His teaching from the customer perspective and demonstrating outside-in communications was masterful. It resonated with the approach I’d taught in outside-in communications but made it far more memorable, starting with the student teams as the customers. The students took his digital marketing suggestions to heart; it was a real learning experience.
Jessica Kirkwood
Walker is a personable and reliable project manager. He brings enthusiasm, a positive outlook and a can-do spirit to everything he touches. He’s great to have on any project because he’s reliable, creative and capable – and he always brings his infectious smile with him.
Vin Hoey
Walker is an excellent digital marketing teacher, having led two-hour workshops for my classes at the SMU Cox Graduate Business School in Dallas and via Zoom for DePauw University classes in Indiana. In his latest DePauw January Winter Term workshop, the class ranked his presentation the highest of my five outside speakers. Rather than just presenting case studies of Matchfire’s outstanding digital marketing work for their clients, he first engaged each of the seven student teams about their business or nonprofit marketing consulting client and then shared Matchfire case examples as illustrative best practices. His teaching from the customer perspective and demonstrating outside-in communications was masterful. It resonated with the approach I’d taught in outside-in communications but made it far more memorable, starting with the student teams as the customers. The students took his digital marketing suggestions to heart; it was a real learning experience.
Jessica Kirkwood
Walker is a personable and reliable project manager. He brings enthusiasm, a positive outlook and a can-do spirit to everything he touches. He’s great to have on any project because he’s reliable, creative and capable – and he always brings his infectious smile with him.
Credentials
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Advanced Google Analytics
GoogleApr, 2017- Sep, 2024 -
Digital Analytics Fundamentals
Google
Experience
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Matchfire
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jul 2017 - Present
We ignite action and advocacy. Matchfire is a place where data is our fuel & purpose is our spark. As an Account Manager with Matchfire it is my prerogative to nurture and grow all aspects of my client's business objectives, working in union with client teams to achieve their goals while adding unique ideas and strategic insights that fuel positive growth. I offer unfiltered opinions and refreshing perspectives that are informed by experience, data, and intuition. I come from a non-linear career path, paved with the knowledge and experience that only comes from taking risks, learning, adapting, adjusting, evolving, and ultimately coalescing into the open-minded and spirited professional I am today. Two things I've learned in my career and my life; never stop learning and never stop caring. Show less
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Self-Employed
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Real Estate
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1 - 100 Employee
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Freelance Marketing Consultant and Copywriter
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Oct 2016 - Jul 2017
Specializing in website, email, and social content, product positioning and branding. I help people and organizations cut through the clutter of today's digital world and tell their brand story, ensuring the right message reaches the right people in the right place at the right time. Specializing in website, email, and social content, product positioning and branding. I help people and organizations cut through the clutter of today's digital world and tell their brand story, ensuring the right message reaches the right people in the right place at the right time.
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ACTIVE Network
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Wellness and Fitness Services
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Marketing Strategist
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Aug 2015 - Oct 2016
ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. As a Marketing Strategist I managed relationships between Active Network and our Outdoors clients, leveraging fully integrated marketing solutions aimed at driving campground reservations, event participation, and overall brand engagement. My clients included the New York Office of Parks, Recreation and Historic Preservation, the New York Department of Environmental Conservation, the Florida Department of Environmental Conservation, and Recreation.Gov (www.recreation.gov). Recreation.Gov is the online reservation portal for all federal recreational lands, hosting all agencies represented by the U.S. Department of the Interior. As part of our overall digital strategy, I managed the Share the Experience (www.sharetheexperience.org) photo contest that was developed as a promotional campaign aimed at driving visitation to federal public lands and waters. With over 15,000 entries from across the U.S. and a large social media following, the campaign continues to drive revenue to agency partners and provide a highly visible platform for Recreation.Gov. Show less
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Professional Golfer
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Nov 2012 - Aug 2015
As a professional golfer I have played in events across the mid-west region, both on mini tours and in qualifying events for the PGA and Web.com tours. As a professional golfer I have played in events across the mid-west region, both on mini tours and in qualifying events for the PGA and Web.com tours.
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Coach, Sales & Marketing Director
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Nov 2012 - Aug 2015
Kidokinetics is a mobile sports and fitness company for boys and girls that is dedicated to instilling a passion for health and physical activity in children. As the Sales and Marketing Director, I am responsible for maintaining positive client relationships with over 40 schools in the Dallas area as well as building new relationships with schools and organizations in need of unique physical education programs. I also manage a team of 10 coaches, all trained to implement sports and fitness programs designed to meet all SHAPE (Society for Health and Physical Educators) standards. Kidokinetics sport clinic programs are offered in partnership with seven national sports associations including, USA Lacrosse, USA Track and Field, USA Rugby, USA Field Hockey, the USTA, The First Tee, and the New York Road Runners. I act as the liaison between the company and these associations to ensure a positive working relationship through promotion of each sport, program growth, and long term goal alignment. We have grown our business each year since it's founding in 2007, with a 25% increase in programming YOY. Show less
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The Marketing Arm
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Advertising Services
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1 - 100 Employee
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Account Coordinator
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Sep 2011 - Oct 2012
As an Account Coordinator at The Marketing Arm working on the Hilton Olympic Sponsorship team I was tasked with developing budget tracking documents for all of our open jobs as well as managing our accounting and billing processes to ensure each project was completed within its initial monetary parameters. Additionally, I supported team leaders by assisting in the approvals process necessary for working in the Olympic space. I worked closely with the USOC (United States Olympic Committee) and the NGBs (National Governing Bodies) to ensure code and policy compliance surrounding all sponsorship campaign activity. My duties also included management of our contracts with Hilton sponsored athletes including Michael Phelps, Alana Nichols (Paralympian and first woman to win a Gold in both the Summer and Winter Games), and the members of Team Hilton HHonors which is comprised of the top athletes on the U.S. Men's Gymnastics team. I worked closely with our talent team to ensure all sponsorship obligations were met while also taking time to ensure our athletes were receiving the appropriate support for their role in promoting the Hilton brand. As a supplement to supporting the athlete sponsorships, I wrote and published web content for our sponsorship site as well as social media platforms. As part of Hilton's overall Olympic sponsorship, I traveled with my team to London for the 2012 Olympic Games where we built a full service hospitality suite for Hilton sponsored athletes and high level executives. I helped manage day to day operations in London while also managing athlete meet-and-greets, executive outings and event excursions. Show less
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The University of Alabama
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Higher Education
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700 & Above Employee
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Marketing Assistant
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Jun 2009 - Aug 2011
As a Marketing Assistant at The University of Alabama College of Continuing Studies I was tasked with developing, presenting and implementing communication tactics for adult education programs. My duties also extended to the creation of various promotional materials including the design and copywriting for press releases, post cards, web pages and brochures. I also conducted consumer marketing research in the field of distance education and performed data collection and analysis utilizing the Microsoft Office Suite and other statistical software programs. Additionally, I was tasked with maintaining our division's website, our CRM (Customer Relationship Management) database, as well as Social Media content and email marketing campaigns. Show less
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Copywriter
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Jan 2008 - May 2009
As the copywriter/creative director for the Dean of Students Office at The University of Alabama, I developed and implemented promotional campaigns to drive awareness of the office's capabilities and position among the student body. I designed promotional items such as brochures, flyers, newsletters, posters, logos, and developed the office's first website. As the copywriter/creative director for the Dean of Students Office at The University of Alabama, I developed and implemented promotional campaigns to drive awareness of the office's capabilities and position among the student body. I designed promotional items such as brochures, flyers, newsletters, posters, logos, and developed the office's first website.
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Account Executive-Intern
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May 2007 - Aug 2007
As an Account Executive Intern at Cunningham Group, I worked closely with our clients to develop integrated marketing campaigns that built strategies around multiple facets of our advertising and public relations capabilities. The clients I worked with operated in a wide range of industries including commercial real estate, education, healthcare, tourism and hospitality, and manufacturing. I was also tasked with responding to RFP's (Request for Proposal) from state agencies. I worked closely with agency leadership to provide appropriate research and data analysis to ensure proper implementation of each campaign. Show less
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Education
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2009 - 2011
University of Alabama
MA in Communication, Advertising and Public Relations, Marketing -
2005 - 2009
University of Alabama
BA in Communication, Advertising, French, Creative Writing -
1998 - 2005
The Montgomery Academy
High School
Community
