Experience

Innovative Research and Consultancy Ltd. (IRC)

• Bangladesh
• Research Services
• 1 - 100 Employee

• Executive Director

  • Sep 2019 - Present

  • Communicating with different organization to understand and document the research objectives as per the requirement of the organization and other stakeholders• Selecting the most appropriate research methodology and techniques for the clients• Set mechanism and ensure implementation of quality control techniques and quality of delivery. • Active participation in Senior Management meetings, contributing significantly to decisions on policy and strategic… • Communicating with different organization to understand and document the research objectives as per the requirement of the organization and other stakeholders• Selecting the most appropriate research methodology and techniques for the clients• Set mechanism and ensure implementation of quality control techniques and quality of delivery. • Active participation in Senior Management meetings, contributing significantly to decisions on policy and strategic direction.• Enthusiastically working as part of the team by supporting senior colleagues from across the organisation to achieve organisational outcomes. Show more Show less



Robi Axiata Limited

• Bangladesh
• Telecommunications
• 700 & Above Employee

• General Manager, Research and Insights

  • Apr 2016 - Aug 2019

  • Define the Research Roadmap and drive its implementation to enable the users and decision-makers to take informed decisions by making relevant customer information and insights readily available to users• Investigative reports on product/segment trend, impact of market offerings, identification of potential window for future market offering.• Understand customer & market behaviour through different research studies• Develop, manage & implement research strategy and calendar for… • Define the Research Roadmap and drive its implementation to enable the users and decision-makers to take informed decisions by making relevant customer information and insights readily available to users• Investigative reports on product/segment trend, impact of market offerings, identification of potential window for future market offering.• Understand customer & market behaviour through different research studies• Develop, manage & implement research strategy and calendar for the month, Quarter and year• Regular customer analysis and follow up reports for management & different stakeholders with recommendation• Maintain and enhance the market intelligence system to remain first mover and to ensure fast counter• Manage & maintain demographic database and update accordingly.• Regular market survey/research through in house / external resources.• Manage agencies and negotiate for best delivery• Work with Axiata affiliates in any kind of research oriented study/projects.• Generate insights from all the studies done by the unit• Identify specific action points coming out of all the studies done by the unit• Negotiate and agree with the relevant stakeholders a time bound implementation of the action points • Track the results and follow up till the closure Show more Show less



The Nielsen Company (Bangladesh) Limited

• Director

  • Oct 2014 - Mar 2016

• Associate Director

  • Oct 2012 - Present

• Senior Manager

  • Sep 2008 - Present



Social Marketing Company (SMC)

• Bangladesh
• Non-profit Organizations
• 1 - 100 Employee

• Senior Research Analyst

  • Feb 2007 - Sep 2008

  Major Responsibilities: • Develop research plan as part of marketing plan • Conduct in-house researches as per requirement of marketing and sales division. • Interact regularly with the members of the marketing and sales team to ensure that all major new product and promotion materials (i.e. advertisement, packaging) are adequately tested among consumer and audiences • Manage monthly retail audit data, review the findings and provide necessary feedback to the concerned managers… Major Responsibilities: • Develop research plan as part of marketing plan • Conduct in-house researches as per requirement of marketing and sales division. • Interact regularly with the members of the marketing and sales team to ensure that all major new product and promotion materials (i.e. advertisement, packaging) are adequately tested among consumer and audiences • Manage monthly retail audit data, review the findings and provide necessary feedback to the concerned managers on a monthly basis • Liaison with the market research agencies, NGOs, Govt. bodies etc. for securing related secondary research data. Show more Show less



Square Pharmaceuticals Limited

• Executive

  • Oct 2003 - Jan 2007

  • Conduct all types of research activities beginning from Designing Research Methodology, Questionnaire Development, Data Collection, Data Compilation, Data Analysis, Report Generation, and Report Presentation. • Supervise a team of Forty (40) members including Field Investigator, Field Supervisor, Data Coding and Entry Operators. Responsible for the total outcome of this team. • Co-ordinate all activities conducted by internal personnel & external research organizations… • Conduct all types of research activities beginning from Designing Research Methodology, Questionnaire Development, Data Collection, Data Compilation, Data Analysis, Report Generation, and Report Presentation. • Supervise a team of Forty (40) members including Field Investigator, Field Supervisor, Data Coding and Entry Operators. Responsible for the total outcome of this team. • Co-ordinate all activities conducted by internal personnel & external research organizations. • Monitor movement of different Brands and report to the management • Monitor Competitors’ activity and report to the management • Co-ordinate all the database updating and maintenance Show more Show less