General Manager Digital Media

• Oct 2019 - Present

• Manage the business relationship with the company's Key accounts. • Develop Digital Marketing strategies for E-Commerce clients, navigate customers' journeys, Marketing & Sales funnels to optimize MQL/SQL quality. • Oversee all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency. • Implement the strategic direction and plans for the company's online and digital presence, and measure strategical objectives ROI and KPIs. • Directly involved in new accounts pitches, preparing the required analysis, and drafting presentations. • Develop specific campaigns to create and maintain high levels of customer interaction. • Hands-on experience with SEO/SEM, Google Analytics, and CRM software. • Develop social media strategies and Oversee the performance of social media accounts. • Manage and improve online content, considering SEO and Google Analytics. • Motivate digital marketing team to achieve goals • Monitor competition and provide ideas to stand out. • Manage every communication element of advertising and marketing, including creative, copy, layouts, and production. Oversee all design and creative content, website development, and conceptualization. • Manage the company financials reporting, planning and budgeting, and cost control. • Manage the HR & Admin strategy and evaluate employees' work performance. Show less

Director of Sales and Marketing

• Oct 2015 - Nov 2019

Annual Turnover (AED.100 M) /- Organization size (300+ -Spearhead multinational sales and marketing teams, with ages ranging from 25 to 55 year old, to implement strategies and deliver on objectives. -Developed corporate level marketing strategies for three years with objective to reach AED 100M of revenue yearly. -Optimized the visibility of the company online by applying SEO techniques and reconstructing the website which helped in getting fist page position within four months. -Contextualized marketing and sales funnels with creating tactical plans to maximize MQL & SQL throughout multi digital channels, social media platforms, and regular email campaigns, as every stage of the funnel ( Awareness, evaluation, conversion) have its custom-made content that articulate the desired CTA. -Responsible for setting and controlling budgets and running campaigns through completion, including measurements and return on investments, reporting marketing results and progress to the top management. -Identified and qualified sales prospects, including cold-calling, make effective presentations, and close sales within an acceptable time frame, Impose a strict reporting system to track transactions daily. -Active business and financial savvy with the ability to support a high-performance organization that will deliver operational excellence and meets or exceeds financial targets. Key Accomplishments -Implement fresh ERP & CRM modules for business operations. -Successfully trained sales team on (AIDA & 7S sales methods) to enhance closing sales techniques, P2P negotiation, and applies team building programs to increase synergy, along with rewarding policies. Increased flow of leads by 15% with total value of potential projects have reached over AED 1.15 Bn. Proactively mapping marketing and sales plans to achieve 100M revenue, along with increasing the conversion rate to 8.69%. -Directly involved in closing mega deals with the value from AED 10M to AED 75M. Show less

Marketing Manager - Global Village

• Oct 2014 - Apr 2015

Annual Turnover /- Organization size (500+ -Oversaw competitive benchmarking to inform marketing strategies, seasonal program effectiveness, planning, campaign execution, and process improvement. -Leveraged industry research/best practices to improve the effectiveness of marketing communications plans and initiatives. -Managed and collaborated with teams to execute Marketing Programs against strategies included 360 degrees of activities. -Develop, manage and deliver client facing marketing collateral to support the product launch, product enhancement including welcome kits, in-branch materials, applicant take-ones, promotional kits, etc. Key Accomplishments -Reconstruct the website along with app development with a new look and enhancing the UI and UX. Achieved and hit a new record by reaching full park capacity 100k for 5 weekends and a total of 5 million visitors at season. -Spearheaded and planned PR and social media activities reached over than 90k (organic) followers on social media. -Oversaw and managed the marketing spectrum across all parameters of ATL medias, negotiate media deals with MBUs and track campaign outputs making sure that campaigns run to deadline and on budget. Show less

Regional Marketing Manager

• Sep 2013 - Mar 2014

Annual Turnover ($500 M)l- Company size (3000+ -Ensured all marketing communications conform to our client's brand guidelines and positioning brand discipline within MENA . -Work closely with the global marketing team to deliver global initiatives in the region and with the Regional Marketing team to share best practices and updates. -Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication. -Responsible for developing campaigns that tie back to core business objectives across all digital properties including social media, blogs, mobile and advertising. Key Accomplishments -Solely responsible of PR activities such as planning, media selections, coordination and monitoring results by using Cision. -Achieved the objective to create the right awareness for the first business visit of Bentley Founder & CEO to the MENA Region, the PR campaign was very successful. -Successfully conducted and moderated effective E-Seminars and business interviews using Bentley Educate platform. Show less

VP Marketing Manager

• Apr 2009 - Mar 2010

Annual Turnover ($900M) /- Company size (10000+ Managed Marketing department. Developed and monitored departmental budget; reviews with Finance expenditures in support of major product promotions. Facilitated and manage the flow of essential marketing and creative materials working closely with Retail & Sales. Built marketing plans to generate awareness, engage customers and create solution demand to drive growth and expansion in Doha. Oversaw all aspects of marketing for the company inclusive of branding, public relations, social media, demand generation, marketing communications, product marketing, analytics, advertising, trade shows, webinars and other initiatives. Key Accomplishments Achieved significant event with branding exercise for the launch of the first tower (One Porto Arabia) located at the Pearl, reflected in occupancy increase by 74%. Initiated and activated the (5) steps CRM solutions by working on the system customization closely with IT department. Produced monthly newsletter; manage the editorial panel and provided clientele database and keep an update of all relevant product information and lifestyle synopsis. Show less

Marketing Manager

• Nov 2006 - Apr 2009

Annual Turnover (AED.400M) /-Company size (100+ -Established the marketing department by selecting members, which contributed to increasing company revenue till reached AED400 Million the firm was started with foundation capital of AED 10 Million. -Planning and coordinating special events that may include local and overseas exhibitions, project launch, book signings, fundraisers, outreach and community events. • Dubai & Abu Dhabi Cityscape. • India, Mumbai Cityscape. • Kazakhstan, Astana Project launch. • South Korea, Seoul Exhibition. • Italy, Milan EIRE. • Holland, Amsterdam focus group seminar. Show less

Sales & Marketing Manager

• Oct 2004 - Nov 2006

Sales & Marketing Manager

• Oct 2001 - Sep 2004

Account Officer

• Sep 1997 - Sep 2000