Waldy Willms
Business Development Manager at Cambridge Chamber of Commerce- Claim this Profile
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Bio
Experience
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Cambridge Chamber of Commerce
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Business Development Manager
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Aug 2019 - Present
Work with the more than 1500 Chamber members to promote their business within the community. This would include Cambridge and the surrounding Waterloo Region. The Chamber has many marketing initiatives to offer including magazine, billboard, digital, and sponsorships. Work with the more than 1500 Chamber members to promote their business within the community. This would include Cambridge and the surrounding Waterloo Region. The Chamber has many marketing initiatives to offer including magazine, billboard, digital, and sponsorships.
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Director of Sales, Insight Magazine
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Aug 2017 - Aug 2019
Vertical Magazine is the number one helicopter trade magazine in the world. We have now launched Insight Magazine to compliment Vertical. There is no other publication like Insight. Help your business stand out at the trades shows with a compelling story within Insight Magazine. Vertical Magazine is the number one helicopter trade magazine in the world. We have now launched Insight Magazine to compliment Vertical. There is no other publication like Insight. Help your business stand out at the trades shows with a compelling story within Insight Magazine.
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Senior Account Executive
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Jul 2006 - Oct 2016
Senior executive with over 30 years experience and expertise in all facets of sales and marketing within high-profile corporations. Skilled in collaborating with all members of the organization to achieve sales quota(s) and launch digital advertising and marketing campaigns. Proven leader and team manager by increasing revenue, individually and as a team, identifying and responding to business needs, and penetrating new markets. Skilled in preparing successful sales presentations and well versed in the sales cycle. As my executive sales career continues to evolve, I remain steadfast in my belief that collaboration is the key to business success. On a daily basis, I am committed to building positive relationships with our consumers, sales management peers, C-level clients and vendors. It is through these bonds that deals are closed and relationships are strengthened.
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Key Account Executive
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Feb 2001 - Jul 2006
Identify, research, and engage with prospective clientele by researching and developing stimulating, persuasive marketing proposals. Created and executed advertising campaigns on a national level for multi-million dollar corporations including Home Depot, Staples, Michaels and more. Secured key accounts through volume buys and partnering with parent paper/ company, The Toronto Star.Key Accomplishments: Aggressively pursued sales targets to successfully generate a revenue of over $3 million. In lieu of the newspaper advertising downturn, still managed to increase proceeds more than 110%. Locked in several key clientele - Pharma Plus, M&M Meats, Sheridan Nurseries, and more - from major competitors via positive relationships and notable, engaging proposals.
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Sales Supervisor
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Sep 1985 - Feb 2001
Managed marketing activity and development of a team, while also handling territory independently in order to increase revenue and meet and exceed marketing budgets and objectives. Identified and acknowledged business needs and ever-changing advertising precedence. Hired, trained and developed new members by conducting quarterly skills training courses in order to be successful. Key Accomplishments: Increased revenue by over $3.3 million in 1999. Acted as a key representative of management team to plan and determine the future direction of the paper by executing innovative strategies of success.Tirelessly initiated and designed strategic marketing plans. Held responsibility for management duties; including, but not limited to, interviewing/ hiring, training and development, as well as budgeting and procurement.
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Education
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Wilfrid Laurier University
Business Administration Diploma, Business -
Conestoga College
Diploma in Marketing