Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Account-Manager

  • Oct 2020 - Present

  ACCOUNT MANAGERIndependent evaluation and customer-specific preparation of panel data for the key fast food players at national and international level including:• Benchmark and competition analyses for strategic positioning of the customer in the competitive environment• Identification and implementation of individual sales potential• Presentation of the final result and implementation the outcome for future product strategy and sales potential exploitation

• Account Manager

  • Jun 2018 - Oct 2020

  ACCOUNT MANAGER Independent evaluation and customer-specific preparation of panel data for the key fast food players at national and international level including:• Benchmark and competition analyses for strategic positioning of the customer in the competitive environment • Identification and implementation of individual sales potential• Presentation of the final result and implementation the outcome for future product strategy and sales potential exploitation



SIG Combibloc

• Switzerland
• Packaging and Containers Manufacturing
• 100 - 200 Employee

• BUSINESS INTELLIGENCE EXPERT

  • Jan 2017 - Dec 2017

  PROJECT LEADER CUTOMER SATISFACTION SURVEY NET PROMOTER SCORE (NPS) GLOBAL Full project management of a multi-country qualitative tracking study including:• Set-up of strategic planning, operational execution and technical back up throughout the whole scope of the Project by selecting customer contact data from CRM, designing, developing, testing and implementing online questionnaires on a global level • Creating online and offline result reports to Product and Marketing Department, moderating and presenting outcome to a focus groups to obtain insights from gained analysis that allowed company products to better meet customer needs • Defining the “closing-the-loop” actions and tracking the KPI for Company corporate compass worldwide 

• BUSINESS INTELLIGENCE SPECIALIST

  • Oct 2015 - Dec 2016

  RESPONSIBLE NET PROMOTER SCORE (NPS) EUROPE Net Promoter Score (NPS) analysis at European level for selected business units ensuring that individual questions are reflected in the project including:• Monitoring of fieldwork & timings, ensuring quality expectations & deadlines are met • Customizing NPS data using Satmetrix database for strategic position of a cluster in the competitive environment • Presenting of results for selected divisions at European management level • Supporting European Headquarters and touchpoints with ad-hoc analyses, reports, and Business Planning strategic guidance based on research results



HIMA Group

• Germany
• Automation Machinery Manufacturing
• 300 - 400 Employee

• PRODUKT MARKETING

  • Jul 2008 - Sep 2015

  PROJECT LEAD MARKET AND COMPETITIVE INTELLIGENCEConducted market research using both quantitative and qualitative methods including:• Interpreting and translating data into commercially relevant information to support Sales and Business Development Management in strategic decisions • Providing monthly scorecard and market trends report to upper management • Forecasting future scenarios, identifying trends and opportunities, implementing corresponding means • Developing training program for new staff members company-wide regarding business intelligence topics



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• JUNIOR MARKETING CONSULTANT

  • Jan 2006 - Jul 2008

  Employed quantitative marketing research techniques to help clients to understand their customers more fully and make well-informed business decisions including:• Performing customized client reports and benchmark analysis by highlighting promising areas for sales growth • Translating sales data into clients’ marketing and sales strategy and presenting project results to the CEO-Level • Achieving increased client overall profitability and efficiency of sales by streamlining and repositioning of their product range and price