Head Of Digital Media

• Jan 2020 - Present

• Developing effective and innovative digital media strategies and digital media recommendations across a robust mix of digital channels, including but not limited to TikTok Ads, Google Ads, Meta Ads, LinkedIn, Twitter, Local publishers, Criteo, Evolve, Programmatic Advertising …. etc • Making strategic recommendations for our clients to best leverage emerging digital platforms and advertising formats which will result in attaining their business objectives • Developing effective and innovative digital media strategies and digital media recommendations across a robust mix of digital channels, including but not limited to TikTok Ads, Google Ads, Meta Ads, LinkedIn, Twitter, Local publishers, Criteo, Evolve, Programmatic Advertising …. etc • Making strategic recommendations for our clients to best leverage emerging digital platforms and advertising formats which will result in attaining their business objectives

Digital Media Manager

• Jan 2019 - Dec 2019

Accounts Handled:• Real Estate:Arkan Palm, Savills, Sabbour, Samcrete Development, Marseilia Group, El Attal Holding, Tabarak Holding, Midtown, Zaid Dunes• Automotive:General Motors, Al Mansour, Opel, Mercedes SNA, Ghabbour• Banking:EG Bank, Banque du Caire, Saib Bank, Ahli United Bank• FMCG:Harvest, Bawadi, Great Foods, Obourland, El Rashidi El Mizan, Copper Melt, Zeina• NGOs:Egyptian Food Bank, Egyptian Cure Bank, Ahl Masr Foundation, Baheya• Household & Electronics:White Point, Braun, Kenwood, Infinix Mobile, Sharaf DG, Mahgoub • Pharmaceutical:Abbott (Brufen - Duphalac), Merck• Others:Cisco, GLC, Intercontinental city stars, Alfa Labs, Amanda, Halan App, Forbed• Managing strategic relationship with the existing clients and working towards wining new business to broaden agency’s portfolio and ensuring the profitability and growth of the agency.• Develop and recommend digital media best practices, new advancements, present methodologies and digital tactics to our clients • Leading and coaching a team that consists of (digital planners, digital buyers, account managers, social media executives, content creators, moderators & graphic designers)• Guiding the digital team in developing analytical framework for tracking and reporting clients’ digital campaigns efficacy and organizational outcomes measurement.• Managing social media, digital planning and digital buying teams while they are planning, executing and optimizing digital campaigns (display, social, programmatic, etc)• Responsible for establishing and uplifting clients’ online presence through providing them with the optimum budget split that would help them in achieving their digital marketing goals (leads, conversions, traffic, awareness) • Collaborating and negotiating with the local publishers to get best deals that would suit our clients and at the same time put the agency in a very competitive position when it comes to rates. Show less

Digital Media Supervisor

• Jul 2016 - Dec 2018

Managed digital campaigns for accounts in various sectors: Automotive, Banking, NGOs, Real Estate, Pharmaceutical, Home Appliances, FMCG’s, Fashion, …

Senior Media Specialist (Digital - TV)

• Jan 2013 - Jun 2016

Digital• Developing and implementing digital marketing strategies that support each brand’s identity and marketing objectives in collaboration with the digital agency.• Working closely with the agency on designing and building each brand’s creative online presence across the variant social media platforms• Measure performance reports of our digital marketing campaigns and assess them against the preset KPIs • Keep a close eye on new trends and insights to be able to optimize spend and activities based on themTV• Developing media strategies for each brand that support the advertising and marketing objectives.• Responsible for each brand’s short-term and long-term TV & Radio Media plans and budgets and working with the media agency comprehensively in building, reviewing & modifying the media plans in terms of (frequency of spots per content – spending per channel - cost per spot – rating per content)• Work with the media agency & aid in selecting which channel mix that achieves maximum reach and would be most appropriate for a specific campaign and matches each brand target audience• Align the media agency with brands briefs, objectives of the media campaign & media budgets on a monthly basis• Developing Media reports to track Juhayna media spending of (TV + Radio) along with the breakdown of each brands and media supplier.• Keep a close eye on competitor’s media activities in terms of media spending-GRPs-deals with channels-frequency strength (SOV vs SOE)• Update Juhayna marketing team with competitors’ (TV ads + Radio ads+ outdoor campaign’s location) – Media spending - channel mix – GRPs they achieve • Develop summaries of the approved media plans & share it with top management & rest of marketing team• Negotiating TV deals & spots rates with the media agency• Keep the company up to date with the media trends (new channels – new programs - concession of channels across suppliers – channels’ ratings – Spots Rates) Show less

Media Specialist - Marketing Dept

• Dec 2010 - Dec 2012

Marketing Executive

• Apr 2008 - Jan 2009

• Marketing and selling bank’s products and services through approaching prospect clients. • Initiating new Customers and persuading potential ones to purchase our product or service • Recognize sales opportunities, negotiate, close deals and meet monthly sales goals • Adjust sales approaches to better meet different needs and interests of variant customers • Anticipating and understanding customer needs & accordingly elaborating how our service will meet their needs. • Track and keep an eye on competitors’ performance, offers and services vs. our bank • Generate qualified sales leads, follow up and track them. • Reviewing customers' required documents to close the transactions Show less